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Online advertising plays a vital role in the modern marketing ecosystem . It represents an incredible opportunity to make your business known, to define your image, to reach your target audience, ...

In order to help you fully understand all the concepts that will follow in this guide, we suggest that you first familiarize yourself with the vocabulary most often used when it comes to online ad...

With the arrival of Law 25 , companies demonstrate that they respect the protection of the privacy of their customers, which can strengthen customer confidence, but it also brings obstacles in the ...

Introduction to PCAN Part 2 The Canadian Digital Adoption Program (CAN) is a Canadian government initiative designed to stimulate the digital transformation of businesses. After the success of t...

What is PCAN? The Canadian Digital Adoption Program (CDAP) is a Government of Canada initiative aimed at helping Canadian businesses become more innovative and competitive in online commerce. ...

Remarketing strategy means showing your campaigns to targeted people who have already been on your site. Before a consumer decides to purchase your product or service, they must first feel like th...

Online crisis management: knowing how to properly manage problematic situations on the web Whether online or offline , running a business also involves knowing how to handle certain delicate si...

Marketing a product, a service, or exploring a brand new market must be carried out carefully. An appropriate marketing strategy must be employed to optimize the company's possibilities for succes...

The digital marketing landscape is constantly changing, with a myriad of strategies and tactics to attract, engage and convert customers. In this article, we'll explore a systematic approach to op...