Website and strategy
For its first season of existence, this client trusted us to launch its online store, in the middle of the gardening season. As the mandate began after the start of the vegetable gardening season, we had to double our efforts in order to be able to launch the campaigns on all platforms in less than two weeks.
The strategy deployed is super effective! Their presence has even forced some local competitors to back away from online commerce and home delivery.
SEO, SMM & SEM
- Content strategy
- Positioning on Google
- Google My Business optimization
- Google and Facebook reviews
- 1st paid Google position
- Shopping campaign
- Dynamic remarketing
- Google Display Banners
- Google Display banners in remarketing
- Facebook Advertising
- General remarketing
- Facebook Advertising
- Dynamic remarketing of the product catalog
- Facebook video advertising
- Instagram video advertising
- Instagram Remarketing
Switch to 4 seasons mode
The online tree sale was a huge success! The market being dominated by a single company, we were able to conquer the north shore of Montreal at the consumer level and also to supply resellers such as grocery stores.
Development of a blog and practical guides on gardening and horticultural techniques.
Klaviyo automation and newsletters to push our new arrivals and promotions without having to re-acquire the customer.
INCREASE IN ORGANIC WEBSITE TRAFFIC
SHOP CONVERSION RATE INCREASE
INCREASE IN VOLUME OF ORDERS
RECURRENT CUSTOMERS INCREASE
AVERAGE VALUE INCREASE PER ORDER
Google, Instagram & Facebook
350,000+ ORGANIC AND PAID IMPRESSIONS
I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!
REAL ESTATE BROKER
5000 EMAILS ACQUIRED THANKS TO A QUESTIONNAIRE TOOL + FACEBOOK ADVERTISING
#1 ORGANIC & PAID POSITION ON GOOGLE & GMB CARD (100+ REVIEWS)
GENERATE MORE THAN 50 SUBMISSIONS PER WEEK AND A 25X RETURN
99% OF SPACE RENTED FOR 3 YEARS
5X ROAS YEAR 1 + DOUBLE SALES IN 2021 VS 2020
ACQUISITION OF 4500 NEW USERS FOR A WEB APPLICATION
RESTAURANT & DELICATESSEN
Informative website, online store and in-store point of sale
50+ TRADITIONAL SALES POINTS, ONLINE STORE AND AMAZON.CA
20X ROAS ON REVENUE GENERATION AND B2B LEAD SYSTEM
Our process always begins with a phone call or a virtual or face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment to search engines and social networks .
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.
MEASUREMENT, EVALUATION & OPTIMIZATION
We will evaluate the performance of our deliverables, on an ongoing basis, to improve results, optimize actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.