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Garden deposit
ONLINE GARDEN CENTER CASE STUDY
4 seasons eCommerce marketing strategy.
Online nursery
5X RETURN ON ADVERTISING SPEND FROM THE FIRST MONTH
For its first season of existence, this client trusted us to launch its online store, in the middle of the gardening season. Since the mandate began after the start of the vegetable garden season, we had to double our efforts in order to be able to launch the campaigns on all platforms in less than two weeks.
The strategy deployed is super effective! Their presence has even forced some local competitors to back down from e-commerce and home delivery. Thanks to a concentrated effort in the vegetable garden, our client was able to build trust with its customers, which generated many opinions and recommendations. By achieving a return on ad spend (ROAS) of 5X in its first month, it broke even. This rapid adaptation is encouraging for the next season, even more so considering that the company is the only one in its industry to be 100% online!
Search campaigns with Google have generated a large number of customers at a reasonable cost. By adding a remarketing strategy to the display network and Facebook, we were able to keep customers engaged with the business, using graphic content, dynamic product catalogs and videos.
Our client's requests
The main objectives were to make the site more visible on search engines, position certain key products on Google, acquire traffic at low cost to start and generate online purchases in the lower Laurentians and Laval.
Position the site on Google
Generate sales on the site
1. Maximize project payback time
The vegetable garden season having already begun, we had to speed up the deadlines and seize the opportunities quickly. SEM priority, email marketing and some SEO basics.
2. Follow users in their web journey
Once the user has acquired on our website, our retargeting tools at the Google display advertising level, Linkedin, Facebook, Instagram and many others become effective.
3. Optimize conversions
Once the remarketing system is in place, all you have to do is optimize the cost of conversions according to the different channels and evaluate the return to see the viability of each channel and medium.
Strategy
SEO - Google and bing
A content writing strategy including writing reviews of popular restaurants allowed the client to be present in search engines for specific keywords and thus increase traffic on his website. The main keywords have been redirected, to following an analysis of the competition's pay-per-click (PPC) auctions as well as an SEO analysis in order to see the keywords that generate the most traffic. This analysis also made it possible to better orient the purchasing strategy of customers already looking for the most popular vegetable garden plants on competitor sites, and generic search volumes. In addition, an optimal editorial and landing page strategy was developed and deployed.
5000 Google My Business profile views in 31 days!
- Content strategy
- Positioning on Google
- Google My Business optimization
- Google & Facebook reviews
- Creation of social profiles on the website. This option also allowed the client to increase brand awareness.
- Content strategy
- Positioning on Google
- Google My Business optimization
- Google and Facebook reviews
SEM - Google Ads
The sinews of war is Google Ads. We were able to acquire qualified traffic, made up of people interested in our clients' products, thanks to specific keywords for an average price of $0.68 per click. Display audiences have played an important role in brand awareness. In addition, with so-called in - market audiences, we achieved sales at a very low acquisition cost.
More than 20% click-through rate (CTR) on ads aimed at competitors.
- 1st paid Google position
- Shopping campaign
- Dynamic remarketing
- Google Display Banners
- Google Display banners in remarketing
SMM - Facebook Ads
For social networks, the majority of sales are made on Facebook. Given our client's target audience, this platform remains the safest way to make sales and track users for advertising. A contest was also created to maximize engagement on Facebook, increase brand visibility at low cost and obtain the email addresses of prospects since it was a formality to participate.
159 participants in the contest for an acquisition cost of $0.06 per email.
- Facebook advertising
- General remarketing
- Facebook advertising
- Dynamic remarketing of the product catalog
- Facebook video advertising
- Instagram Video Advertising
- Instagram remarketing
Email Marketing
Email still typically accounts for 25% of e-commerce sales. The automation of certain sequences is essential in order to keep the people acquired on the website engaged. Once the initial effort is put on the emails, it's easier to create smart automations based on visitor behavior.
25% reduction in shopping cart abandonment thanks to an automated sequence.
- Abandoned Cart
- Newsletter subscription
- Registration for a competition
- Basket Commitment
- Cross-sell / up-sell
2021 vs. 2020
The results.
INCREASE IN ORGANIC WEBSITE TRAFFIC
25%
SHOP CONVERSION RATE INCREASE
50%
INCREASE IN VOLUME OF ORDERS
71%
RECURRENT CUSTOMERS INCREASE
183%
AVERAGE VALUE INCREASE PER ORDER
39%
INCREASE INCOME
126%
Google, Instagram & Facebook
350,000+ ORGANIC AND PAID IMPRESSIONS
A human marketing agency focused on the success of our clients
The Bofu method: Why do business with us?
It all starts with the implementation of a structured and sustainable growth strategy that combines technological tools, digital media and traditional media. This scalable solution will not only allow your business to attract new customers, but also retain and retain them.
This strategy will also become your means of systematically exploiting the most profitable sales channels for your business and for your industry, such as radio, web SEO, social media advertising, etc., in order to win. visibility and market share.
Optimizing your audiences, ad placements, targeting, and sales channels has an immediate impact on your sales and processes. We get maximum revenue for our clients by collecting data and performing in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.
Our specialty lies in growth, strategy and process automation. We understand how humans interact at each stage of the different life cycles which allows us to mass customize and automate. Your system should work for you!
A methodical approach to growth.
Our team of experts come to lend a hand to your marketing department and your key decision-makers, by establishing and executing optimized growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.
Our strategies are innovative, bold and tailored to the needs and goals of our clients. The success of their business and their project is at the heart of our approach.
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What our customers say about us
I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!
Through his BOFU agency, Marc-Antoine offered us/offers impeccable service by focusing on various short/medium and long-term strategies for our business. Their attention to detail and understanding of our business environment is an important competitive advantage for us.
Marc-Antoine is great to work with. He is very responsive to the daily needs in marketing and has a wealth of knowledge on web based activity. He drives sales initiatives through social media and has the ability to expose activities and products directly to the retailer and end user. Marc is always willing to jump in and contribute to the goals of the organization. He is an asset to us and keeps me up to date with all market trends.
Thanks to the different marketing strategies we use to increase my sales are really solid. I never thought I would have such success following their coaching for my social networks, my websites, my advertising and Amazon. Their long-term vision for my products and services, their ingenious ways to monetize my brand. I recommend X1000.
Great experience! Always satisfied with the professionalism of Marc-Antoine! He was able to meet all my requirements! Thanks to him, my site is very well referenced on Google!
A professional team that takes the time to support you in the development of your web strategies. A must for young and old companies! 🙌😄
Impeccable customer service! I recommend.