Blog - THE TOP OF THE FUNNEL

Strategic marketing is a process that involves planning, developing and implementing effective marketing maneuvers to achieve a company's objectives . It is a long-term action plan that guides a...

Introduction In a world dominated by technology, data has become a vital resource. Their effective management is essential for the proper functioning of businesses and institutions. In particu...

Here are some steps to follow to create a brand ambassador program: 1. Identify Your Brand Ambassador Program Goals What do you hope to accomplish by implementing this program? What type of peop...

Marketing automation is a strategy used by businesses to automate certain marketing tasks, such as sending email campaigns, tracking leads, and generating prospects. The goal of marketing automatio...

HubSpot is a popular CRM (Customer Relationship Management) software that offers many features to help businesses manage their interactions with customers and prospects. Here are some reasons wh...

There are several reasons why a company may want to integrate its accounting with its CRM (Customer Relationship Management): Save time: Integrating accounting with a CRM can automate certain ac...

HubSpot Academy is HubSpot's online training platform that offers a range of courses and certifications on marketing, sales, and customer service tools and strategies. Academy courses are for mark...

Introduction Inbound marketing is a marketing strategy that involves attracting, converting, retaining, and growing customers by publishing quality content and creating personalized experiences f...

Technology marketing is an approach to using technology tools and data to understand and reach consumers, as well as to measure and optimize marketing performance. The term “martech” is an acron...