Blog - THE TOP OF THE FUNNEL
Stratégie Marketing
Understanding your audience in Marketing: a guide for restaurants and franchisors
Successful marketing for restaurants and franchisors relies on a deep understanding of their audience. Here's how to achieve it.
Identifying the Target Market
The first step is to identify y...
Google Ads
10 Common Mistakes Google Ads Agencies Make and How to Avoid Them
Google Ads is a powerful tool that can drive significant traffic and increase conversions for your business. However, many agencies make mistakes that can undermine the effectiveness of your cam...
Stratégie Marketing
Maximize your delivery strategy: choose the ideal platform for your restaurant
The digital age has transformed the way restaurants interact with their customers, particularly through delivery platforms. Here's a guide to choosing the right platform and maximizing your delive...
Inbound Marketing vs Outbound Marketing: Which Marketing Strategy Should You Choose for Your Business?
The world of marketing is full of terms and strategies that can seem confusing. Today, we're looking at two widely used marketing approaches: inbound marketing and outbound marketing.
Although...
KPI
Use ROAS & its context as performance KPIs
Analyzing ROAS, or return on ad spend, based on ad campaign content intent can provide valuable insight into campaign effectiveness at each stage of the buyer's journey. One way to approach this a...
Automatisation
Hubspot Automation for Sales, Marketing, and Customer Service: The Complete Guide
As a HubSpot Agency Partner , we're here to tell you about the incredible benefits of HubSpot automation for your marketing, sales, and customer service departments. HubSpot is an all-in-one softwa...
Understanding Marketing Surveys: Types, Tools, Channels and Best Practices
Introduction
Marketing surveys are essential tools for understanding your customers' needs, preferences and opinions. They allow businesses to collect valuable data, improve their products and...
Stratégie Marketing
ToFu, MoFu and BoFu: understanding the strategy & approach
The ToFu, MoFu and BoFu approach is a method used by sales and marketing professionals to pace and respond to their approach to prospects in a sales funnel, based on the current stage of the custo...
Amazon
5 essential points to consider when choosing your Amazon marketing agency
Welcome to our Amazon marketing agency! We're committed to helping businesses like yours increase their visibility and sales on the Amazon Marketplace.
Our team of experts offer a range of servi...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...