Blog - THE TOP OF THE FUNNEL
Why adopt technological tools in business?
Technology tools are software or hardware designed to help businesses accomplish specific tasks more efficiently and quickly. There is a wide variety of technology tools available in the market, w...
Stratégie Marketing
What is lead generation in marketing?
Generating leads is essential for businesses that want to attract new customers and grow their business. Here are some reasons why lead generation is important:
Attract new customers: By generati...
CRM
What is a CRM?
A CRM (Customer Relationship Management) is software that allows you to manage interactions with customers and prospects, as well as the data linked to these interactions. The purpose of a CRM is ...
CRM
HubSpot vs. Pipedrive
Pipedrive is customer relationship management (CRM) software that helps businesses manage and analyze their interactions with customers and customer data throughout the customer lifecycle. It is a ...
CRM
HubSpot vs. Zoho
Zoho is a software company that offers a wide range of products for businesses. Among these products, we find in particular Zoho CRM (Customer Relationship Management), which is customer relationsh...
CRM
HubSpot vs. Monday.com
Monday.com is an online project management tool that helps businesses organize and track their tasks and projects. It allows users to create custom dashboards to track project progress and share in...
CRM
HubSpot vs. Salesforce
HubSpot and Salesforce are both CRM (Customer Relationship Management) software that help businesses manage their interactions with customers and prospects.
Here are some key differences between...
Stratégie Marketing
27 reasons in favor of web marketing vs traditional marketing
As Bofu Online Marketing Agency, we are passionate about the unique advantages that web marketing offers over traditional marketing. Here are 50 reasons why online marketing can be more effective...
SEO
Local citations: sending the right signals to search engines
A local citation is any online mention of a local business's full or partial name, address, and telephone number — also known as NAP data.
Citations can occur on local business directo...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...