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What is PCAN? The Canadian Digital Adoption Program (CDAP) is a Government of Canada initiative aimed at helping Canadian businesses become more innovative and competitive in online commerce. ...

Remarketing strategy means showing your campaigns to targeted people who have already been on your site. Before a consumer decides to purchase your product or service, they must first feel like th...

Managing a website effectively goes well beyond its aesthetic appearance and content. One of the crucial facets, often overlooked, is monitoring for errors that could impact natural search engine o...

To understand how Google Ads work, you must also have a certain knowledge of all the terms found on the platform, here is a short glossary to teach you more about them. Conversions Conversion...

When you create content on TikTok do you think about SEO? To optimize it, it is essential to target the right keywords, answer user questions and create content that is optimized for search. Goo...

Today's digital world offers us a multitude of platforms to manage our business needs. However, sometimes we need to migrate from one solution to another to meet changing needs or to optimize ou...

As of September 22, 2023, a new stage of law 25 considerably changes the Quebec digital landscape, particularly for companies that manage websites. Here is an overview of this law, its i...

The world of Amazon Ads is complex and full of technical terms that can, at first glance, seem disconcerting. The good news? Once you understand these terms, the Amazon advertising strategy beco...

Introduction A brand store on Amazon is a personalized online store for registered brands, providing a unique space to showcase their products. Similar to a business website, the brand store ...