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Several performance indicators (KPIs) exist and can be used at different stages of online advertising strategies. In order to aim for the best approach, it is recommended to carefully identify, in...

To have a successful online advertising campaign , it is important to explore all the possibilities within your reach. From organic referencing (SEO) to scheduled advertising, it is entirely benefi...

It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure ef...

Since the digital world is constantly in turmoil, the advertisements found there are certainly no exception. It is therefore crucial for businesses wanting to stand out online to follow trends and ...

Online advertising plays a vital role in the modern marketing ecosystem . It represents an incredible opportunity to make your business known, to define your image, to reach your target audience, ...

In order to help you fully understand all the concepts that will follow in this guide, we suggest that you first familiarize yourself with the vocabulary most often used when it comes to online ad...

When we mention SEO we automatically think of content optimization for search engines, especially Google, but this platform is far from being the only search engine.Pinterest with its 465 million m...

With the arrival of Law 25 , companies demonstrate that they respect the protection of the privacy of their customers, which can strengthen customer confidence, but it also brings obstacles in the ...

Introduction to PCAN Part 2 The Canadian Digital Adoption Program (CAN) is a Canadian government initiative designed to stimulate the digital transformation of businesses. After the success of t...