Blog - THE TOP OF THE FUNNEL

When a company decides to review its image and public perception, the development of a new visual identity is often at the heart of this process. This visual transformation, which includes the c...

Rebranding is a major challenge for businesses, involving significant risks such as loss of customers, uncertain return on investment, and legal complications. This article delves deeper into ...

In the age of digital marketing, a comprehensive assessment of the existing brand is essential before initiating a redesign process. This article emphasizes the importance of this assessment, enc...

For effective and successful online advertising, all the elements must be in place. The adaptation of visual content according to the advertising platform is among these. Whether it is a photo , a ...

Considered an essential art in the field of marketing, advertising copywriting consists of creating persuasive messages capable of attracting the attention of the target audience and convincing the...

Just like the rest of the digital world, online advertising is a constantly evolving field. In order to take maximum advantage of the effectiveness of your campaigns, it is therefore necessary to c...

In addition to the traditional advertising platforms discussed previously, other alternatives should also be considered. In a digital world always progressing at high speed, it is important to stay...

Among the different advertising platforms, Amazon Ads is worth considering. After all, Amazon's sales force is well known. The opportunity to present your products in the forefront can therefore c...

Sometimes forgotten, the advertising platform of the professional social network LinkedIn also deserves attention. Although more targeted, this platform offers many options for businesses wishing t...