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An important online advertising platform, Facebook Ads must be considered when implementing your overall marketing strategy. Depending on your target audience and goals, several specific benefits c...

Google Ads is the main online advertising tool put forward by Google . Through its many features, it allows companies to reach specific audiences . From generating leads to increasing sales, having...

Online competition is an unavoidable reality for businesses wishing to thrive in the digital environment. You have to know how to take advantage of it. Online competitive analysis is indeed an ess...

In the constantly performance-driven world of digital marketing, data management plays an essential role. Tracking, structuring, and communicating each of these data are all essential to understan...

Referring to Social Media Marketing , SMM represents all marketing strategies using social media platforms such as Facebook , LinkedIn , TikTok , Twitter , Instagram , etc., with the aim of promot...

The term SEM first refers to the English words Search Engine Marketing . This notion of marketing thus encompasses all the methods used to increase the visibility of a website in search results v...

Of a company's overall budget , a significant portion is usually already spent on advertising and marketing. It is therefore in this category that online advertising falls . In order to obtain the ...

Online reputation is a valuable asset for any business. Consumers' perception of the brand can indeed influence their purchasing decision and their long-term loyalty. In this other chapter, we will...

Integrating online advertising with overall marketing strategies is a crucial aspect for the success of a business . By aligning advertising objectives with true business goals, maintaining message...