Les avantages d'embaucher une agence certifiée Google Partners - Bofu Agence Marketing Web

The Benefits of Hiring a Google Partners Certified Agency

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By Bofu Agence MarketingAug 27, 2023

What is a Google Partner?

A Google Partner is an online marketing agency that has been certified by Google in the use of its advertising platform, Google Ads. To earn this certification, an agency must meet several criteria , including having passed Google Ads certification exams, managing a certain level of ad spend, and following best practices recommended by Google. Additionally, it is important to understand how Google advertising works to optimize your campaigns.

Benefits of hiring a Google Partners certified agency

Proven expertise

One of the main benefits of hiring a Google Partners certified agency is the level of expertise they bring. These agencies have proven that they have in-depth knowledge of the Google Ads platform and online advertising best practices. This means they are better equipped to create and optimize your advertising campaigns to achieve the best possible results. For example, they can help you optimize your pay-per-click (PPC) strategy and understand the importance of retargeting for your business .

Access to exclusive features

Google Partners certified agencies have access to exclusive features and tools that are not available to the general public. For example, they may have access to beta versions of new tools and features before they are made public. This means that by working with a certified agency , you can benefit from cutting-edge technologies that can help improve the performance of your campaigns. Additionally, knowing why to use Google Ads in 2023 can help you make informed decisions about your online marketing strategies.

Direct support from Google

As a Google Partner, an agency has access to direct support from Google. This includes access to a dedicated Google representative who can help troubleshoot issues and optimize campaigns. Having this level of support can be invaluable for resolving issues quickly and maximizing the effectiveness of your campaigns. Additionally, knowing how to set a Google Ads ad campaign budget can help you manage your financial resources effectively.

Knowledge update

Google regularly updates its algorithms and features. Google Partners Certified Agencies are required to stay up to date with these changes by completing regular recertification exams. This ensures that they are always up to date with the latest trends and best practices , which is crucial to keeping your campaigns performing well.

Financial Gains

One of the main benefits of hiring a Google Partners certified agency is cost efficiency. Although there is an upfront cost associated with hiring one, this is often outweighed by the return on investment (ROI) that a specialist agency can generate. Google Partners agencies have the expertise and experience required to optimize your advertising campaigns and maximize your ROI. Plus, they have access to exclusive features and advanced data that can help reduce unnecessary costs and target your audience more effectively. Ultimately, this can help you save time and money, while increasing the performance of your campaigns.

Management of time

Managing Google Ads campaigns can be very time-consuming, especially for businesses that don't have a dedicated team. This involves creating ads, selecting keywords, setting up bids, optimizing performance, and tracking results. By hiring a Google Partners agency, you can free up time to focus on other crucial aspects of your business. The agency will take care of all tasks associated with your Google Ads campaigns, from creation to optimization and reporting.

Measurement and Optimization

Google Partners agencies have the skills and tools necessary to accurately measure the performance of your campaigns and optimize them in real time. They use advanced tools and analytics techniques to track your ad performance, identify areas that need improvement, and make timely changes to maximize results. This may include adjustments to bidding, keyword selection, ad writing, landing page design , and other campaign elements.

Competitive advantages

Hiring a Google Partners agency can also give your business a competitive edge. Certified agencies have access to exclusive resources, advanced training, and direct support from Google. This allows them to stay up to date on the latest trends and updates, and apply best practices to your campaigns. Additionally, they often have pre-existing experience in your industry and can therefore bring valuable perspectives and proven strategies that can help you outperform your competitors.

References and Case Studies

Google Partners agencies can provide references and case studies from satisfied customers, which can give you confidence in their ability to manage your campaigns effectively. These case studies can illustrate how the agency has helped other businesses similar to yours solve specific problems, increase their online visibility, generate more leads or increase sales. References can also give you an idea of the level of service and satisfaction you can expect from the agency.

Compliance

Google has a set of rules and regulations that all ads must follow. Google Partners agencies are trained to ensure your campaigns comply with all Google policies. This includes things like appropriate keyword usage, ad writing, landing page design, and targeting settings. By ensuring your campaigns are compliant, you can avoid penalties such as account suspension, which could have a major impact on your business. More information on Google's policies can be found here .

Conclusion

Hiring a Google Partners certified agency has many benefits , including proven expertise, access to exclusive features, direct support from Google, and constant knowledge updates. At BOFU Marketing Agency , we are proud to be a certified Google Partner and are dedicated to using our expertise to help our clients achieve their business goals. Contact us today to learn more about how we can help you

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Gérer Google Ads en interne VS. embaucher une agence - Bofu Agence Marketing Web

Managing Google Ads internally VS. hire an agency

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FAQ Google ads agency

Who uses Google Ads?

Google Ads is used by a wide variety of businesses, from small local businesses to large multinational corporations. It's especially popular among businesses that sell products or services online because it helps drive targeted traffic to their website and increase conversions.

How to choose a Google Ads agency?

When choosing a Google Ads agency, it is important to consider several factors:

Certification: Make sure the agency is Google Partners certified. This ensures that they have the knowledge and skills to manage your campaigns effectively.
Experience: Does the agency have experience in your industry? Do they have case studies or references from satisfied customers?
Services offered: Does the agency offer a full range of services, including auction management, keyword screening, ad writing, landing page optimization, etc. ?
Communication: Does the agency communicate with you regularly and provide detailed reports on the performance of your campaigns?

What budget should I invest for my Google Ads campaign?

The budget for a Google Ads campaign depends on several factors, including your industry, your goals, the competition on your target keywords, and your financial capacity. It is recommended to start with a modest budget and adjust according to the results obtained. You can also check out our guide on how to set a Google Ads ad campaign budget here .

How to work for Google Ads?

To work for Google Ads, you must have a good knowledge of the principles of online marketing, advertising campaign management and data analysis. You can start by getting a Google Ads certification, which will allow you to learn the basics of the platform and demonstrate your skills to future employers.

What is the role of Google Ads?

Google Ads is an online advertising platform that allows businesses to create paid ads that appear in Google search results and on other Google partner sites. The role of Google Ads is to help businesses reach their target audience, drive traffic to their website, get more leads, and increase sales.

Does Google Ads pay?

Yes, Google Ads is a paid service. You pay each time a user clicks on your ad (pay per click or PPC) or each time your ad is displayed (pay per impression).

What are the advantages or disadvantages of using Google Ads?

Benefits of Google Ads:

Precise targeting: You can target your ads based on various criteria such as keywords, location, user behavior, etc.
Measurability: You can track the performance of your campaigns in real time and adjust your strategy accordingly.
Speed: You can start driving traffic and sales quickly after launching your campaigns.

Disadvantages of Google Ads:

Competition: Depending on your industry and targeted keywords, costs can add up quickly.
Complexity: Google Ads can be complex to set up and optimize, especially for beginners.

Why don't businesses use Google Ads?

Cost: Small businesses or companies with a limited budget may find the costs associated with Google Ads to be too high.
Lack of knowledge and expertise: Some businesses may lack the skills or resources to effectively manage their Google Ads campaigns.
Bad past experiences: Some companies may have had bad experiences with Google Ads in the past, such as spending a lot of money without seeing meaningful results.

What is the difference between Facebook Ads and Google Ads?

Google Ads and Facebook Ads are two different advertising platforms that offer unique benefits. Google Ads allows users to be targeted based on their Google searches, while Facebook Ads allows users to be targeted based on their Facebook interactions and demographics. Google Ads is generally better at reaching users who are actively searching for your products or services, while Facebook Ads is better at building brand awareness and reaching a wider audience.

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