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Amazon
What is the difference between Amazon Vendor Central and Amazon Seller Central?
Amazon is a platform that gives thousands of sellers and brands access to a massive base of customers around the world. However, the way you can sell your products on Amazon varies based on two ma...
Amazon
The Truth About Amazon Advertising: Is It Really Worth It?
Introduction: The eCommerce advertising giant
When entering the world of e-commerce, one cannot ignore the giant that is Amazon. With its exponential growth, Amazon has become not only a prefer...
B2B
B2B Lead Generation in the digital age: a strategic evolution
The new era of B2B marketing is fascinating. Not only must businesses understand the complex needs of their peers, but they must also quickly adapt to emerging digital technologies and strategies....
Stratégie Marketing
Crisis management and ethics in digital advertising
Online crisis management: knowing how to properly manage problematic situations on the web
Whether online or offline , running a business also involves knowing how to handle certain delicate si...
Google Ads
How to optimize your Google Ads budget with an agency?
Optimizing your Google Ads budget is crucial for any business wishing to maximize its return on investment (ROI). By understanding how Google Ads works and working with a Google Partners certifie...
Google Ads
Managing Google Ads internally VS. hire an agency
Introduction
Online advertising has become an essential part of any company's digital marketing strategy. Google Ads, in particular, is one of the most powerful tools for reaching potential cu...
Google Ads
The Benefits of Hiring a Google Partners Certified Agency
When it comes to managing your online advertising campaigns, choosing the right partner is essential. One option to consider is working with a Google Partners certified agency, like BOFU Agence ...
Amazon
Advertising on Amazon: The Complete Guide
What is Amazon Ads?
Amazon Ads is a platform offered by Amazon that allows businesses to advertise their products and services on Amazon's platform and reach potential customers. Amazon Ads inc...
Subventions
The 7 Best Digital Transformation Grants for SMEs in 2024
As a performance-focused web marketing agency, at Bofu, we offer you solutions to help you find your place in the accelerated digital shift of recent years and ESPECIALLY the years to come!
To mode...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...