Shopify Plus: Le guide ultime

Shopify Plus: The Ultimate Guide

Introduction

Shopify Plus is an advanced e-commerce solution designed for fast-growing businesses and leading brands. With the rapid evolution of digital commerce, businesses are looking for robust and scalable platforms capable of meeting complex and varied needs. Shopify Plus stands out for its ability to offer deep personalization, efficient multi-channel sales management and process automation, while ensuring high-level security.

In a world where competition is fierce and consumer expectations continue to rise, it is crucial for businesses to have a solution that can adapt and support their expansion. Shopify Plus meets this requirement by offering a complete suite of tools and services dedicated to optimizing online sales performance. This comprehensive guide will provide you with a detailed overview of Shopify Plus, from its history to its features to the advantages it offers over other options available on the market.

We'll explore why Shopify Plus has become the preferred choice for big brands and high-growth businesses. We will also discuss the specific features of the platform, its integration capabilities, and how it can help automate and simplify the management of daily operations. Finally, we'll discuss crucial aspects like security, customer support, and how BOFU, as a Shopify Certified Partner, can help you maximize the benefits of this exceptional platform.

Get ready to discover why Shopify Plus is more than just an e-commerce platform, but a truly strategic solution to take your business to new heights.

History of Shopify

Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand and Scott Lake. The idea to create Shopify arose from Tobias Lütke's personal need to develop an online store to sell snowboards. Dissatisfied with the solutions available at the time, Lütke, a developer by training, decided to create his own e-commerce platform. This initial project gave birth to Shopify, an accessible and easy-to-use solution, adapted to the needs of entrepreneurs.

Since its inception, Shopify has continued to grow and evolve. In just a few years, it has grown from a small startup to a publicly traded company, today serving hundreds of thousands of merchants around the world. This dramatic growth is the result of Shopify's commitment to providing innovative tools and flexible solutions for e-commerce.

The early years of Shopify were marked by rapid adoption by small and medium-sized businesses, attracted by the simplicity and power of the platform. In 2014, to meet growing demand from large businesses and rapidly expanding brands, Shopify launched Shopify Plus, an enhanced version of its platform offering advanced features and increased scalability.

Today, Shopify is recognized as one of the leading e-commerce platforms in the world. It continues to innovate by integrating new technologies and expanding its functionality to meet changing market needs. Shopify Plus represents the company's commitment to supporting not only small businesses, but also large brands and high-volume retailers, by providing them with the tools needed to succeed in an increasingly competitive business environment.

From the idea of ​​selling snowboards online to becoming a global e-commerce leader, Shopify's story is a testament to vision and innovation. She continues to inspire and transform the digital commerce landscape across the world.

Upgrading to Shopify Plus

With increasing demands from larger businesses for more robust and scalable solutions, Shopify launched Shopify Plus in 2014. Originally, Shopify was primarily designed for small and medium-sized businesses, but the platform's rapid success attracted the attention of major brands and companies with more complex needs. To meet these specific requirements, Shopify has developed Shopify Plus, an advanced version of its platform.

Shopify Plus is purpose-built for large businesses and fast-growing brands, offering additional features, increased customization, and dedicated support. This evolution has allowed Shopify to address a new market segment, large retailers and brands that require e-commerce solutions that can handle a high volume of sales and traffic.

Additional Features

Shopify Plus integrates advanced tools such as Shopify Flow for task automation, Shopify Scripts for personalizing checkout experiences, and Launchpad for managing events and promotions. These features enable businesses to create unique shopping experiences and efficiently manage their business operations at scale.

Increased customization

One of the main benefits of Shopify Plus is the ability to customize every aspect of the online store. With customizable themes, robust APIs, and third-party integrations, businesses can tailor the platform to their specific needs, creating a consistent and engaging user experience.

Dedicated support

Shopify Plus users enjoy premium support with dedicated account managers and 24/7 support. This level of support is essential for large businesses that need fast, efficient assistance to resolve issues and optimize their operations.

Scalability and performance

Shopify Plus is built to scale with the business, capable of handling large traffic spikes and high transaction volumes without compromising performance. This scalability allows businesses to focus on growth without worrying about technological limitations.

Since its launch, Shopify Plus has helped many major brands transform their online presence and reach new heights. By offering personalized and scalable solutions, Shopify Plus continues to play a crucial role in the evolution of e-commerce for large businesses and fast-growing brands. This ability to meet the specific needs of large businesses while maintaining the simplicity and efficiency of Shopify's original platform has made Shopify Plus a preferred choice for ambitious retailers around the world.

Differences between Shopify and Shopify Plus

Shopify

Designed for small and medium businesses

Shopify is initially designed to meet the needs of small and medium-sized businesses. It offers an accessible and easy-to-use e-commerce solution, allowing entrepreneurs to launch and manage their online store without requiring advanced technical skills.

Basic functionality sufficient to run a standard online store

Shopify's basic features are enough to run a standard online store. This includes product management, order processing, payment options and creating attractive product pages. For many small businesses, these features are more than enough to launch and maintain a successful online store.

Limited customization options

Although Shopify offers customization options through themes and apps, they are relatively limited compared to Shopify Plus. Businesses can change the appearance of their store and add additional features, but customization options remain limited in complexity and depth.

Standard customer support

Shopify users benefit from standard customer support, including access to chat, email, and phone support. While support is generally responsive and helpful, it doesn't offer the level of personalized service that Shopify Plus offers.

Shopify Plus

Built for large businesses and fast-growing brands

Shopify Plus is designed specifically for large businesses and fast-growing brands. It meets the complex needs of these businesses with advanced features and the ability to handle large volumes of traffic and sales.

Advanced features to handle high volume of sales and traffic

Shopify Plus integrates advanced features that help manage high volumes of sales and traffic. This includes tools like Shopify Flow for automating tasks, Shopify Scripts for personalizing checkout experiences, and Launchpad for managing promotions and events.

Deep customization via tools like Shopify Scripts and Flow

One of the main strengths of Shopify Plus is the deep customization it allows. With tools like Shopify Scripts, businesses can create personalized checkout experiences, while Shopify Flow helps automate complex business processes. These tools offer much greater flexibility and customization than what is available on the standard version of Shopify.

Premium customer support with dedicated account managers

Shopify Plus users benefit from premium customer support, including dedicated account managers and 24/7 support. This level of support is crucial for large businesses that need fast, specialized assistance to optimize operations and resolve issues.

In summary, Shopify and Shopify Plus are designed to meet different needs. Shopify is ideal for small and medium-sized businesses looking for an accessible, easy-to-use solution, while Shopify Plus offers advanced features, deep customization, and premium support for large businesses and fast-growing brands. This distinction allows each type of business to choose the solution that best suits its specific needs and level of growth.

Differences between Shopify and Shopify Plus

Comparative table

Features Shopify Shopify Plus
Price $38 to $399 per month From $2300 per month
Made for Small and medium enterprises Large Companies and Fast-Growing Brands
Features Basic Features Advanced Features
Personalization Limited Push (Shopify Scripts, Flow)
Customer Support Standard Premium with dedicated account managers
Transaction fees 2.9% + $0.30 per transaction (Basic Shopify) Negotiable, often less than 2.15%
2.6% + $0.30 per transaction (Shopify)
2.4% + $0.30 per transaction (Advanced Shopify)
Workflow Automation Not available Shopify Flow
Payment customization Limited Shopify Scripts
Promotion management Basic Launchpad
Multi-channel capability Yes Yes, with advanced integrations
Multiple currencies management Limit Yes
APIs and integrations Yes Yes, with advanced API access
Migration support Basic Specialized support

Transaction Fees Explained

Transaction fees vary depending on Shopify plans. Here is an explanation of the fees according to the different packages:

Shopify

  • Basic Shopify ($38/month) : 2.9% transaction fee + $0.30 per transaction.
  • Shopify ($99/month) : 2.6% transaction fee + $0.30 per transaction.
  • Advanced Shopify ($389/month) : 2.4% transaction fee + $0.30 per transaction.

These fees apply to payments processed by Shopify Payments. If you use another payment provider, additional fees of 2.0% (Basic Shopify), 1.0% (Shopify), or 0.5% (Advanced Shopify) apply.

Shopify Plus

  • Shopify Plus (starting at $2300/month) : Transaction fees are negotiable and often less than 2.15%. Larger businesses can get even more competitive rates based on sales volume and negotiations with Shopify.

Major differences in packages

Shopify (Basic, Shopify, Advanced)

  • Designed for small and medium-sized businesses : These plans are suitable for businesses with basic to intermediate e-commerce needs.
  • Core features : Include product management, order processing, themes, and apps to enhance the store.
  • Limited customization options : Businesses can change the appearance of their store through themes and apps, but advanced customization is limited.
  • Standard customer support : Access to support via chat, email and phone, but without dedicated account managers.

Shopify Plus

  • Designed for large businesses and fast-growing brands : This plan is aimed at businesses with complex needs and high traffic and sales volumes.
  • Advanced features : Include Shopify Flow for task automation, Shopify Scripts for personalizing checkout experiences, and Launchpad for promotions management.
  • Deep Personalization : With tools like Shopify Scripts and Flow, businesses can create highly personalized shopping experiences.
  • Premium Customer Support : Users benefit from premium support with dedicated account managers and 24/7 assistance.
  • Negotiable transaction fees : Transaction fees are often less than 2.15% and can be negotiated based on sales volume.

In summary, Shopify Plus offers a more robust and flexible solution for large businesses and fast-growing brands, with advanced features, increased customization, and premium customer support. Shopify, with its different plans, is ideal for small and medium-sized businesses looking for an accessible and easy-to-use e-commerce solution.

Why Shopify Plus vs. other options on the market

When it comes to choosing an ecommerce platform, it is essential to understand how Shopify Plus stacks up against other options available in the market. Here is a detailed comparison between Shopify Plus and other popular solutions like Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud, Lightspeed, SAP Commerce Cloud, Sana Commerce, Oracle Commerce, Adobe Commerce (Magento), Wix, Squarespace, VTEX, and CommerceTools.

Comparative table

Features Shopify Plus Magento (Adobe Commerce) BigCommerce WooCommerce Salesforce Commerce Cloud Lightspeed SAP Commerce Cloud Sana Commerce Oracle Commerce Wix Squarespace VTEX CommerceTools
Price From $2000/month From $22,000/year From $29.95/month Free (WordPress plugin) Customized, usually high From $99/month Customized, usually high Custom Customized, usually high Free from $16/month From $12/month Customized, usually high Customized, usually high
Scalability Very high Very high High Medium to high Very high Average Very high Medium to high Very high Low to medium Low to medium Very high Very high
Personalization Very high (Scripts, Flow) Very high (Open Source) High Very high (Open Source) Very high Average Very high High Very high Average Average Very high Very high
Customer Support Premium with dedicated account managers Community, Business Support Standard to premium Community, paid options available Premium Standard to premium Premium Premium Premium Standard Standard Premium Premium
Ease of use Very easy Complex Easy Average Complex Easy Complex Complex Complex Very easy Very easy Average Average
Implementation time Fast Long AVERAGE Long Long AVERAGE Long Medium to long Long Fast Fast Medium to long Medium to long
Automating Shopify Flow Necessary extensions BigCommerce Automations Necessary extensions Salesforce Einstein Necessary extensions SAP Intelligent RPA Necessary extensions Necessary extensions Necessary extensions Necessary extensions VTEX IO Necessary extensions
Multichannel Yes Necessary extensions Yes Necessary extensions Yes Necessary extensions Yes Yes Necessary extensions Yes Yes Yes Yes
SEO and Marketing Excellent Excellent Excellent Excellent Excellent Good Excellent Good Excellent Good Good Excellent Excellent
Security Very high Very high Very high Medium to high Very high Medium to high Very high Very high Very high Medium to high Medium to high Very high Very high
Integrations Large library and robust API Very wide, many extensions Large library Very wide, many extensions Very large Large library Very large Large library Very large Large library Large library Very large Very large
Transaction fees Negotiable, often less than 2.15% Depends on extensions 2.9% + $0.30 per transaction Varies by payment provider Depends on extensions 2.6% + $0.30 per transaction Depends on extensions Depends on extensions Depends on extensions 2.9% + $0.30 per transaction 3% Depends on extensions Depends on extensions

Detailed comparison

Shopify Plus

  • Scalability and Performance : Built to scale with large enterprises, capable of handling high volumes of traffic and sales without compromising performance.
  • Deep personalization : With tools like Shopify Scripts and Flow, businesses can create highly personalized shopping experiences.
  • Premium Customer Support : Users benefit from premium support with dedicated account managers and 24/7 assistance.
  • Ease of use : very easy to use, with quick implementation.
  • Transaction fees : Negotiable, often less than 2.15%, which can be advantageous for larger businesses.

Magento (Adobe Commerce)

  • Scalability and performance : very high, suitable for large companies.
  • Deep customization : Being open source, Magento allows for deep customization.
  • Customer Support : Primarily through the community, but enterprise support options are available.
  • Ease of use : more complex to use and implement, often requiring specialized developers.
  • Transaction fees : vary depending on extensions and payment providers.

BigCommerce

  • Scalability and performance : high, suitable for medium to large businesses.
  • Customizability : High, with many built-in features.
  • Customer support : from standard to premium, depending on the plan chosen.
  • Ease of use : relatively easy to use, with an average implementation time.
  • Transaction fees : 2.9% + $0.30 per transaction, similar to Shopify.

WooCommerce WordPress

  • Scalability and performance : medium to high, dependent on hosting.
  • Extensive customization : very high, being an open source WordPress plugin.
  • Customer Support : Primarily through the community, with paid support options available.
  • Ease of use : average, requiring knowledge of WordPress.
  • Transaction fees : vary depending on the payment provider used.

Salesforce Commerce Cloud

  • Scalability and performance : very high, designed for very large companies.
  • Extensive customization : very high, with many customization options.
  • Customer support : premium, with dedicated assistance.
  • Ease of use : complex, often requiring prolonged implementation.
  • Transaction fees : vary depending on extensions and service agreements.

Lightspeed (Ecwid)

  • Scalability and performance : medium, suitable for small and medium-sized businesses.
  • Customization : Average, with limited options compared to other platforms.
  • Customer support : standard to premium, depending on the plan chosen.
  • Ease of use : easy, with an average implementation time.
  • Transaction fees : 2.6% + $0.30 per transaction.

SAP Commerce Cloud

  • Scalability and performance : very high, designed for large enterprises.
  • Extensive customization : very high, with tailor-made solutions.
  • Customer support : premium, with dedicated assistance.
  • Ease of use : complex, often requiring prolonged implementation.
  • Transaction fees : vary depending on extensions and service agreements.

Sana Commerce

  • Scalability and performance : medium to high, suitable for medium-sized businesses.
  • Customization : High, with many built-in options.
  • Customer support : premium, with dedicated assistance.
  • Ease of use : complex, often requiring prolonged implementation.
  • Transaction fees : vary depending on extensions and service agreements.

Oracle Commerce

  • Scalability and performance : very high, designed for very large companies.
  • Extensive customization : very high, with tailor-made solutions.
  • Customer support : premium, with dedicated assistance.
  • Ease of use : complex, often requiring prolonged implementation.
  • Transaction fees : vary depending on extensions and service agreements.

Wix

  • Scalability and performance : low to medium, suitable for small businesses.
  • Customization : average, with limited options.
  • Customer Support : Standard, with extended support options.
  • Ease of use : very easy, with a quick implementation time.
  • Transaction fees : 2.9% + $0.30 per transaction.

Squarespace

  • Scalability and performance : low to medium, suitable for small businesses.
  • Customization : average, with limited options.
  • Customer Support : Standard, with extended support options.
  • Ease of use : very easy, with a quick implementation time.
  • Transaction fees : 3% per transaction.

VTEX

  • Scalability and performance : very high, designed for large enterprises.
  • Extensive customization : very high, with tailor-made solutions.
  • Customer support : premium, with dedicated assistance.
  • Ease of use : moderate to complex, sometimes requiring prolonged implementation.
  • Transaction fees : vary depending on extensions and service agreements.

CommerceTools

  • Scalability and performance : very high, designed for large enterprises.
  • Extensive customization : very high, with tailor-made solutions.
  • Customer support : premium, with dedicated assistance.
  • Ease of use : moderate to complex, sometimes requiring prolonged implementation.
  • Transaction fees : vary depending on extensions and service agreements.

In summary, Shopify Plus stands out for its combination of scalability, ease of use, deep customization, and premium customer support, making it an ideal option for large businesses and fast-growing brands. Compared to other solutions like Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud and others, Shopify Plus offers an optimal balance of performance, customization and support, while maintaining rapid implementation and exceptional ease of use.

Shopify Flow

Shopify Flow is a powerful task automation tool that allows you to create custom workflows to simplify daily operations. With Flow, you can automate a multitude of processes, such as inventory management, order processing, and sending notifications. This tool is essential for large businesses looking to optimize operational efficiency and reduce manual work.

Shopify Scripts

Shopify Scripts provides the ability to personalize the checkout process, allowing you to create unique shopping experiences and meet specific customer needs. With Scripts, you can apply dynamic discounts, create bundles, or customize shipping costs based on defined criteria. This flexibility allows businesses to better meet customer expectations and increase conversion rates.

Launchpad

Launchpad is an event management tool designed to plan and launch promotional campaigns in an automated way. Whether it's seasonal sales, product launches, or special marketing events, Launchpad lets you schedule and manage every aspect of your campaign from a centralized interface. This simplifies the implementation process and ensures flawless execution of promotions.

Shopify Plus Academy

Shopify Plus Academy is an exclusive educational resource for Shopify Plus users. It offers a variety of online courses, webinars, and tutorials designed to help users maximize the use of the platform. Topics covered range from optimizing workflows to improving customer experiences to advanced marketing strategies. This academy allows businesses to take full advantage of Shopify Plus features and stay on top of e-commerce trends.

Shopify Native Apps on the App Store

Shopify offers a wide range of native apps available in the Shopify App Store to help merchants optimize their online stores and improve the customer experience. Here's an overview of Shopify's top native apps and their features:

Geo Location

Geolocation is an app that allows merchants to display language and currency recommendations based on visitors' location. This improves the user experience by automatically offering local language and currency, which can increase conversion rates and reduce friction during the purchasing process.

Shopify Audiences

Shopify Audiences is an app that helps merchants target specific audience segments for their advertising campaigns. Using sales and customer behavior data, this app helps create custom audiences for more effective marketing campaigns on platforms like Facebook and Google.

Shopify Collabs

Shopify Collabs facilitates partnerships between merchants and content creators. This app allows merchants to find and collaborate with influencers and creators to promote their products, increasing visibility and sales through influencer marketing.

Translate & Adapt

Translate & Adapt is an application that helps translate and adapt store content for different international markets. It helps merchants localize their online stores, offering automatic and manual translations, as well as cultural adaptations, to better meet the expectations of international customers.

Shop Pay Installations

Shop Pay Installments allows customers to split their payment into multiple installments at no extra cost. This flexible payment option can help increase average order value and make shopping more accessible to customers.

Shopify Inbox

Shopify Inbox is an email app that centralizes all customer communications. It helps manage discussions from different platforms, such as website live chats, social media messages, and emails, improving customer service and engagement.

Shopify Email

Shopify Email is an app that lets you create and send email marketing campaigns directly from the Shopify dashboard. With customizable templates and direct integration with store data, this app makes it easy to manage email campaigns to increase engagement and sales.

Shopify Flow

Shopify Flow is an automation tool that helps create custom workflows to automate repetitive business processes. It helps automate tasks like inventory management, order processing, and customer notifications, thereby improving operational efficiency.

Shopify Scripts

Shopify Scripts allows you to customize the checkout process by adding specific scripts for promotions, discounts, and shipping rules. This app is ideal for merchants who want to offer unique and personalized shopping experiences.

Shopify App Bridge

Shopify App Bridge is a developer tool that allows developers to build apps seamlessly integrated with the Shopify user interface. It makes it easy to create custom apps that work consistently with the Shopify dashboard.

Shop Channel

Shop Channel is an app that allows you to sell directly on the Shop app, providing customers with a fast and seamless shopping experience. It helps merchants reach new customers and improve sales using the popularity of the Shop app.

Shopify POS

Shopify POS is a point-of-sale app that allows merchants to manage online and in-store sales from a single platform. It offers integrated management of inventory, payments, and customer data, thus facilitating omnichannel operations.

External Integrations

Shopify Plus offers incredible flexibility thanks to its integration capabilities with a wide range of external systems. Whether you need to integrate with ERP systems, CRM, or email marketing tools, Shopify Plus has solutions tailored to your needs. Here's a look at the top external integrations and how they can benefit your business.

ERP (Enterprise Resource Planning) Integrations

ERP systems are essential for business resource management, and Shopify Plus seamlessly integrates with several market-leading ERP systems, including:

  • SAP : Integration with SAP ERP helps synchronize sales, inventory and order data, facilitating operations management and strategic decision-making.
  • Oracle NetSuite : Through integration with NetSuite, you can automate financial management, operations, and customer relationship management, while gaining a unified view of your business.
  • Microsoft Dynamics : Integration with Dynamics ERP allows you to efficiently manage business processes, finances and operations from a single platform.

CRM (Customer Relationship Management) integrations

Customer relationship management is crucial to the success of any business. Shopify Plus integrates with multiple CRM systems to help you manage customer interactions, improve customer satisfaction, and increase sales.

  • Salesforce : Integration with Salesforce CRM helps sync customer data, purchase histories, and marketing activities, providing a complete, detailed view of each customer.
  • HubSpot : By connecting Shopify Plus to HubSpot, you can automate marketing campaigns, manage leads, and analyze the performance of your marketing initiatives.
  • Zoho CRM : Zoho CRM integrates with Shopify Plus to provide simplified customer management, sales, and customer support, improving the efficiency of your operations.

Email Marketing Integrations

Email marketing tools are essential for engaging customers and increasing sales. Shopify Plus integrates with multiple email marketing platforms to automate and optimize your campaigns.

  • Mailchimp : Integration with Mailchimp helps sync contact lists, segment audiences, and automate email marketing campaigns, all while analyzing performance.
  • Klaviyo : Using Klaviyo with Shopify Plus, you can create personalized marketing campaigns based on customer behavior, increasing engagement and conversions.
  • ActiveCampaign : ActiveCampaign integrates with Shopify Plus to deliver advanced marketing automations, including follow-up emails, personalized offers, and behavior-based email sequences.

Robust APIs for Custom Integrations

Shopify Plus's robust APIs also enable custom integrations to meet specific needs. Developers can use APIs to create custom applications, integrate third-party systems, and automate business processes. Here are some examples of how to use Shopify Plus APIs:

  • Process automation : Create custom scripts and workflows to automate recurring tasks and reduce manual errors.
  • Data Analytics : Integrate advanced analytics tools to collect and analyze sales, marketing and customer behavior data.
  • Customer Experience Personalization : Use APIs to personalize your customers' shopping experience based on their preferences and purchasing history.

Sales

Shopify Plus offers a full range of features to optimize and increase your sales. Here's a detailed look at two key aspects of this platform: multi-channel support and multi-currency and language management.

Multichannel

Shopify Plus supports multi-channel selling, allowing you to sell your products on multiple platforms simultaneously. This feature is essential to maximize your reach and reach a wider audience. Here are some of the platforms where you can sell with Shopify Plus:

  • Amazon : Shopify Plus integrates directly with Amazon, allowing you to manage your listings, inventory, and orders from a single dashboard. This simplifies sales management on one of the world's largest e-commerce platforms and helps you reach millions of potential customers.

  • eBay : Thanks to the integration with eBay, you can easily sync your products and manage your orders. Shopify Plus helps keep your inventory updated in real time, reducing the risk of overselling and improving the customer experience.

  • Social networks : Shopify Plus allows you to sell directly on social platforms like Facebook, Instagram, and Pinterest. You can create stores on Facebook and Instagram Shopping, allowing customers to discover and purchase your products without leaving the app. Additionally, shoppable ads on these platforms increase the chances of conversion by providing a smooth and immersive shopping experience.

  • Point of Sale (POS) : Shopify Plus also offers an integrated point of sale solution that allows selling online and in-store seamlessly. Shopify's POS system synchronizes inventory and sales between your online store and physical locations, providing a unified view of your inventory and sales performance.

  • Marketplaces : In addition to Amazon and eBay, Shopify Plus allows you to integrate with other popular marketplaces like Etsy, Rakuten, and Walmart, giving you access to a multitude of additional sales channels.

Currency management and multiple languages

Managing multiple currencies and languages ​​is crucial for businesses looking to sell internationally. Shopify Plus makes international sales easier by offering several key features:

  • Multiple currencies : Shopify Plus allows you to view and process payments in different currencies. You can set up multiple currencies in your store, and customers can choose their preferred currency during checkout. This feature is essential to providing a localized shopping experience and reducing friction for international customers.

  • Multiple languages : The platform supports multiple languages, allowing you to translate your online store for different markets. With apps like Translate & Adapt, you can automate translations or manually adjust them to ensure accuracy and cultural relevance. Providing product pages, descriptions and user interfaces in the local language significantly improves the user experience and increases the chances of conversion.

  • Regional Stores : Shopify Plus lets you create region-specific stores, with custom settings for languages, currencies, and payment options. You can manage these stores from a single dashboard, making it simple to manage international operations. Regional stores allow the shopping experience to be tailored to local preferences, increasing customer appeal and satisfaction.

  • Localized pricing : You can set specific prices for each region, taking into account logistics costs, taxes and market preferences. Localized pricing helps you optimize your margins and stay competitive in different markets.

Management

Shopify Plus offers a series of powerful tools to make managing your online store easier. Here is a detailed overview of two essential aspects: inventory management and task automation.

Inventory management

Shopify Plus offers advanced tools for inventory management, allowing you to track stock levels in real time and automate replenishments. Here are some of the key features:

  • Real-time tracking : Shopify Plus inventory management tools allow you to track your inventory levels in real time, which is crucial for avoiding stock-outs and ensuring product availability. You can instantly see which items are in stock, low quantity, or out of stock.

  • Replenishment Automation : Shopify Plus can automate the replenishment process by sending notifications or placing orders automatically when inventory levels reach a predefined threshold. This ensures that you never run out of popular products and your customers can always find what they are looking for.

  • Multi-Location Management : For businesses with multiple warehouses or retail locations, Shopify Plus offers centralized inventory management. You can distribute inventory between different locations and track stock movements between them, thereby optimizing logistics and distribution.

Task automation

With Shopify Flow, you can automate repetitive tasks like returns management and integration with third-party apps. Here's how Shopify Flow can improve your store's efficiency:

  • Process automation : Shopify Flow lets you create custom workflows to automate common tasks. For example, you can configure a workflow to automate the sending of return confirmation emails as soon as a return is initiated, or to automatically update stock levels when products are returned.

  • Integration with third-party apps : Shopify Flow makes it easy to integrate with other apps and services you use. You can automate data synchronization between Shopify Plus and your ERP, CRM, or email marketing systems, reducing the need for manual entry and minimizing errors.

  • Business Rule Management : Shopify Flow allows you to define specific business rules that run automatically based on predefined triggers. For example, you can configure rules to apply special discounts to VIP customers or to send notifications to managers when a large order is placed.

Operations

Shopify Plus offers advanced features to simplify and optimize the day-to-day operations of your business. Here is a detailed overview of two essential aspects: process simplification and flexibility.

Process simplification

Shopify Plus simplifies daily operations with automation tools and integrations with third-party systems. Here's how these features can improve the efficiency of your business:

  • Task automation : Shopify Plus helps automate many repetitive tasks, such as processing orders, managing inventory, and sending notifications. For example, with Shopify Flow, you can set up automated workflows to manage returns, send follow-up emails, and update stock levels in real time.

  • Integration with third-party systems : Shopify Plus easily integrates with a variety of ERP, CRM, and email marketing systems. These integrations help sync data between Shopify Plus and other tools critical to your business, reducing the need for manual entry and minimizing errors. For example, integrating with an ERP system can automate order and inventory management, while integrating with a CRM can improve customer relationship management.

  • Centralized dashboard : Shopify Plus offers a centralized dashboard to manage all your operations. This provides an overview of your business, making it easier to make decisions and monitor performance. You can see sales, stock levels, open orders and returns at a glance, simplifying day-to-day management.

Flexibility

The Shopify Plus platform allows great flexibility in operations management, easily adapting to the specific needs of each business. Here are some of the ways Shopify Plus provides this flexibility:

  • Customization : Shopify Plus lets you customize every aspect of your online store, including themes, scripts, and automated workflows. This customization allows you to tailor the platform to the specific needs of your business and create a unique customer experience.

  • Scalability : Shopify Plus is designed to grow with your business. Whether you have a small, fast-growing business or a large enterprise with complex needs, Shopify Plus can adapt to your needs by providing scalable features and capabilities. The platform can handle large traffic spikes and high transaction volumes without compromising performance.

  • Multi-channel management : Shopify Plus lets you sell across multiple channels, including marketplaces, social media, and brick-and-mortar locations. This flexibility allows you to reach a wider audience and optimize your sales across different channels. You can manage all your sales from a single dashboard, making it simple to manage multi-channel operations.

Customer service

Shopify Plus offers advanced features to deliver superior customer service. Here's a detailed look at two essential aspects: premium support and customer service tools.

Premium support

Shopify Plus users enjoy premium support with dedicated account managers and 24/7 support. Here's how it can improve your business's customer experience and operational efficiency:

  • Dedicated Account Managers : Every Shopify Plus user has a dedicated account manager who offers personalized support and strategic advice. These experts know your business in-depth and can help you resolve issues quickly, optimize your operations, and maximize your growth.

  • 24/7 Support : Shopify Plus offers customer support available 24/7. This means you can get help at any time, which is crucial for businesses operating globally or having extended operating hours. This ongoing support ensures that critical issues can be resolved immediately, minimizing service interruptions.

  • Access to exclusive resources : Shopify Plus users have access to a range of exclusive resources, including webinars, training, and guides. These resources help businesses get the most out of the platform and stay up to date on best practices and new features.

Customer Service Tools

Shopify Plus offers integrated tools that help manage customer service efficiently, improving customer satisfaction and loyalty. Here are some of these tools:

  • Shopify Inbox : This messaging tool centralizes all customer communications. You can manage discussions from different platforms, like live chats on your website, social media messages, and emails, from a single interface. This allows customer questions to be answered quickly and efficiently, improving their experience.

  • Response Automation : Shopify Plus allows you to automate some responses to frequently asked customer questions using chatbots and canned responses. This saves time and provides instant information to customers, while allowing agents to focus on more complex queries.

  • Interaction History : Shopify Plus tools keep track of all interactions with each customer, allowing customer service agents to provide personalized support based on customer history and preferences. This improves the quality of service and strengthens customer relationships.

  • CRM Integrations : Shopify Plus integrates with CRM systems like Salesforce and HubSpot, enabling seamless, centralized customer relationship management. These integrations make it easier to track interactions, manage leads, and analyze customer data to provide personalized, proactive service.

Security

Shopify Plus takes pride in ensuring the security of your online store and your customers' information. Here's a detailed look at two essential aspects: PCI DSS compliance and advanced security features.

PCI DSS Compliance

Shopify Plus is PCI DSS Level 1 compliant, ensuring your customers' information is secure. Here's what this means for your business:

  • Protecting Sensitive Data : Payment Card Industry Data Security Standard (PCI DSS) Level 1 compliance is the highest security standard for credit card transactions. This means that Shopify Plus implements rigorous measures to protect your customers' sensitive data, such as credit card information.

  • Audit and certification : To obtain and maintain this compliance, Shopify Plus is regularly audited by independent organizations. These audits ensure that the platform meets strict security requirements established by the PCI Security Standards Council.

  • Peace of Mind for Merchants and Customers : By using a PCI DSS Level 1 compliant platform, you can assure your customers that their personal and financial information is handled with the highest level of security, increasing their trust and their loyalty.

Advanced security

Shopify Plus offers advanced security features to protect your online store from potential threats. Here are some of these features:

  • Fraud Detection : Shopify Plus has built-in fraud detection tools that analyze transactions to identify suspicious behavior. These tools use sophisticated algorithms to automatically flag potentially fraudulent transactions, allowing you to review them before approving them.

  • Protection against DDoS attacks : Distributed denial of service (DDoS) attacks can cripple a website by flooding servers with traffic. Shopify Plus provides protection against these attacks by using advanced prevention technologies to detect and block malicious traffic before it reaches your site, ensuring its continued availability.

  • SSL Certificates : Shopify Plus includes Secure Sockets Layer (SSL) certificates for all stores, ensuring that data exchanged between your site and your customers is encrypted and secure. This protects customers' personal and financial information from unauthorized interception.

  • Automatic security updates : Shopify Plus keeps your site security up to date by automatically applying security patches and software updates. This ensures that your store always has the latest protections against vulnerabilities and threats.

  • Restricted access and two-factor authentication (2FA) : Shopify Plus allows you to restrict access to certain parts of your administrative dashboard and configure two-factor authentication to increase the security of user accounts. This reduces the risk of unauthorized access and protects your company's sensitive information.

Shopify Plus offers robust security solutions to protect your online store and customer information. PCI DSS Level 1 compliance ensures that sensitive data is handled with the highest level of security. Advanced security features, such as fraud detection, DDoS attack protection, SSL certificates, and automatic updates, ensure your store remains secure against potential threats. By using these security measures, you can protect your business, build customer trust, and ensure a secure online shopping experience.

Migration

Shopify Plus offers comprehensive solutions to simplify the migration of your store from another platform, ensuring a smooth transition with no disruption to operations. Here is a detailed overview of two essential aspects: the simplified migration process and migration assistance.

Simplified migration process

Shopify Plus offers tools and support to make it easy to migrate your store from another platform without disruption to operations. Here's how it works:

  • Migration Tools : Shopify Plus has specialized tools to help easily transfer your product, customer, order, and content data from your current platform to Shopify Plus. These tools are designed to minimize errors and ensure all your data is transferred accurately.

  • Compatibility with different platforms : Whether you are migrating from Magento, WooCommerce, BigCommerce, or any other e-commerce platform, Shopify Plus supports a wide range of sources, making the transition process easier. Platform-specific migration guides help you understand the steps to follow and best practices to adopt.

  • Minimized disruption : Shopify Plus ensures that the migration is completed with minimal disruption to your ongoing operations. With careful planning and the use of automated tools, you can migrate your store without major disruption, ensuring continuity of service for your customers.

Migration assistance

Shopify Plus specialists provide dedicated support to ensure your migration goes smoothly. Here's how they can help you:

  • Pre-Consultation : Before beginning the migration, Shopify Plus specialists work with you to understand your specific needs, assess the complexity of the migration, and plan a strategy tailored to your business. This initial consultation helps identify potential challenges and prepare appropriate solutions.

  • Technical Support : During the migration process, technical experts are available to answer your questions and resolve any issues. They walk you through every step, from exporting data from your current platform to importing and setting up on Shopify Plus.

  • Training and Resources : Shopify Plus provides training resources and detailed guides to help you understand the features of the new platform. Webinars, tutorials, and documentation help you quickly master using Shopify Plus and get the most out of its features.

  • Post-migration monitoring : After the migration, specialists continue to assist you to ensure that everything is working correctly and to help you resolve any issues. This tracking ensures that your store is fully operational and that you can continue to provide a quality customer experience.

Shopify Plus offers a simplified migration process and dedicated support to ensure a smooth transition from another ecommerce platform. Specialized migration tools, compatibility with various platforms and minimized interruptions ensure your data is transferred securely. Migration assistance, with dedicated specialists, ongoing technical support, and training resources, ensures your store is up and running quickly on Shopify Plus. By using these solutions, you can migrate your online store with confidence, preserving the continuity of your operations and providing an optimal customer experience.

BOFU as a Shopify Partner

BOFU Agence Marketing is a certified Shopify partner, specializing in performance optimization and personalization of online stores. As a Shopify Partner, BOFU helps you get the most out of Shopify Plus, optimizing your store to increase conversions and customer satisfaction. BOFU offers consulting, integration and support services, supporting you at every stage of your growth.