Why use Google Ads in 2025?

Everyone is using Google! Right now, people are searching on Google. This means your consumers are searching on Google too.

If you want to capitalize on the astronomical number of searches performed daily on Google and quickly gain the attention you need to boost your results, there's no better way to start than by signing up for Google Ads , Google's advertising arm.

Google Ads and Pay Per Click (PPC)

Google Ads is Google's own advertising platform , formerly known as Google Adwords. Google Ads offers pay-per-click (PPC), charging only when visitors physically click on your ad.

Unlike other forms of online advertising, and all traditional paid forms as well, PPC means your money is only used to advertise to people who show intent, and intent is incredibly powerful. If your audience is already ready to buy, they're much more likely to pull the trigger.

Google Ads also offers financial control levels with no minimum spend, allowing you to choose your budget daily, monthly, or per individual ad.

In 2022, Google's artificial intelligence is smarter than ever

PPC has come a long way since its inception. Previously, digital marketers would spend hours tweaking campaign settings, tweaking minimum and maximum prices, different targets, and other highly specific tactics.

With Google's constantly learning AI, the platform is now more powerful than ever , offering more tools like Smart Bidding that help marketers generate stronger, more consistent results and predict potential issues that could affect performance. Think click-through rates, conversion probability, and predicting consumer behavior.

Whether you want to focus on clicks, conversions, or return on ad spend (ROAS), Google's automated bidding strategies help specialists establish a baseline for performance goals and optimize ads to ensure maximum profitability for businesses .

Being plugged in 24/7, the Google machine can react quickly to market conditions and trends in real time, enabling marketers and businesses to make smarter decisions and generate more reliable results so they can scale at an accelerated but sustainable pace. And it's only getting better as Google's machine learning processes more and more data every day.

We manage and optimize Google Ads campaigns for all types of businesses. When people use a search engine , we place your ads in front of them at the right time, throughout their customer journey.

Google Ads vs. Social Media: A Digital Battle

Until recently, Google and Facebook used very different targeting strategies for their advertising.

Given their reliance on search engine results pages (SERPs), it made sense for Google to focus solely on keywords and display relevant ads to anyone searching for those terms. Meanwhile, Facebook uses data to group audiences based on their user behavior , assuming their purchasing habits also align.

Google has obviously seen the merits of this strategy, and Google Ads now also offers audience targeting, with data aggregated from users' YouTube, Gmail, and Google accounts. It's a veritable goldmine of highly valuable information!

At Bofu, we see this topic as a multitude of opportunities to display to your prospects and customers on all platforms according to their preferences!

There are currently 5 main types of Google ads, depending on the desired audience:

1. Search network campaigns appear on SERPs ( search engine results pages) when people perform specific searches. These campaigns are typically used to promote specific products or services and aim to get users to click on an ad to go to a website . Common conversions for these campaigns include online purchases, contact forms, app downloads, and more. Websites that perform well with these campaigns are typically those with quality content and an easy purchasing process.

2. Display network campaigns appear on specific websites or apps that customers visit. These campaigns are typically image-based and aim to entice users to click on an ad to access a website .

3. Video campaigns are short video ads that appear before or during content on YouTube. These campaigns aim to encourage users to click on an ad to go to a website or watch an additional video.

4. Google Shopping campaigns promote your online store 's products by working in conjunction with Google Merchant Center. These campaigns aim to encourage users to click on an ad to go to a website and purchase a product.

5. Google Ads Performance Max campaigns include automated search (DSA) and Smart Shopping campaigns. These automated campaigns use artificial intelligence to optimize bids and targets in real time to maximize conversions and sales. DSA campaigns use data analytics to automatically target search queries related to your product or service . Smart Shopping campaigns use data analytics to automatically create highly targeted product ads for users on the search network, the display network, and YouTube.

Additional advanced campaigns are also available for apps, such as Google Shopping. In short, for maximum control over your ad settings, Google Ads is hard to beat.

Maximize your return on investment with our Google Ads advertising account management and optimization services - Click here to learn more !

Optimal advertising control

Google Ads campaigns can now be targeted based on ad placement, age, geography, and language, in addition to keywords. You can control the days, times, and frequency ads appear, as well as the devices they appear on.

As a result, you'll be able to fine-tune ad spend and personalize campaigns based on data, maximizing your ROI and investing in the areas, demographics, and searches that deliver the best return.

You can even retarget prospects on social media who have searched for or clicked through to a specific website, giving you another way to reach customers and increase brand awareness.

Maximum awareness and conversion

Google Ads go beyond generating traffic via PPC on SERPs. They can be an invaluable tool for building brand awareness, and in 2022, a strong brand image is essential to stand out in the ocean that is the internet.

Consumers are reluctant, distrustful, and disengaged when there is no strong brand. This hinders conversion. With a strong, ubiquitous brand across search networks, customer trust is reaffirmed, loyalty is created, and sales are made.

It also means you're spending money in the right places and maximizing conversions by only appearing in markets where there's interest in everything your business has to offer.

Learn more about Google Ads by reading our article on how to optimize your pay-per-click (PPC) or display & video strategy .

The power of data

Knowledge is power, and the amount of data Google Analytics provides is impressive. Plus, it goes hand in hand with Google Ads. You'll know exactly how long people spend on your site and how much time they spent researching before getting there. You'll see when someone clicks on an ad, downloads an app, or calls to place an order, and you'll find out exactly how much it costs you in advertising to get users to take those actions.

With these techniques, your campaign's potential to identify your most profitable customers is enormous. What's more, Google makes this data easy to understand and interpret.

Climb the organic ranks

SEO services are an increasingly difficult jungle to navigate. While Google's position has always been that you can't pay to improve organic rankings, you can use Google Ads insights to optimize your pages and build credibility with Google's crawlers. Using the analytics provided, site content can be tweaked and adjusted to further increase traffic based on relevant keywords. This, in turn, will boost your rankings—and for much less than a full SEO campaign.

The insights gleaned can be tested to send visitors to landing pages with the highest conversion rates, streamlining the customer journey and maximizing revenue. Additionally, as a local business owner, claiming and verifying your Google My Business (GMB) listing is an easy way to improve SEO, visibility, and trust.

Buyers rejoice

Too many product-driven businesses are sleeping on Google Shopping. In 2021, Google Shopping ads surpassed standard search ads and are currently one of the most effective e-commerce marketing strategies .

Fortunately, Google Ads integrates seamlessly with Google Shopping. A Google Ads campaign showcases products across Google's extensive network, reaching shoppers wherever they search—even if it's on a competitor's website .

Using Google Shopping analytics, you can determine the most popular products and categories and build brand trust with listing reviews through easy integration with Shopify.

We're sure you've now realized the enormous value Google Ads can bring to your business . Don't hesitate to contact us! Our team is not only Google Ads experts, but understands the challenges all businesses face. Ready to take the next step with your Google Ads ? Let us help you - Get more information.

GOOGLE PARTNER MARKETING AGENCY

 

Learn more about our Google Partner Agency Certification here.

Want to maximize your advertising results with Google?

At Bofu, we help you design, manage, and optimize all types of Google Ads campaigns based on your business objectives. Discover our specialized services:

• Google Ads (SEM) advertising to build a complete and profitable strategy.

• Research campaigns to capture active purchase intentions.

• Display campaigns to expand your reach and strengthen your brand awareness.

• Shopping campaigns to boost your online sales with an optimized product feed.

• Performance Max , the automated solution that combines all Google channels for optimal ROAS.

• YouTube campaigns to inspire and trigger purchase intent through video.

• Discovery campaigns to reach new, high-potential audiences.

• Demand Generation campaigns to drive demand across the entire Google ecosystem.

• App campaigns to increase in-app installs and engagement.

Whatever your objective, we can help you structure effective campaigns adapted to your reality.