Why use Google Ads in 2026?

Everyone uses Google! Right now, people are searching on Google. This means your customers are also searching on Google.

If you want to capitalize on the astronomical number of searches performed daily on Google and quickly gain the attention you need to boost your results, there's no better way to start than by signing up for Google Ads , Google's advertising arm.

Google Ads and pay-per-click (PPC)

Google Ads is Google's own advertising platform , formerly known as Google AdWords. Google Ads offers pay-per-click (PPC) advertising, charging only when visitors physically click on your ad.

Unlike other forms of online advertising, and all traditional paid advertising as well, PPC means your money is only used to advertise to people who have expressed intent, and intent is incredibly powerful. If your audience is already ready to buy, they are much more likely to make a purchase.

Google Ads also offers levels of financial control with no minimum spending, allowing you to choose your daily, monthly, or per-individual-ad budget.

By 2026, Google's artificial intelligence is smarter than ever.

PPC has come a long way since its inception. Before, digital marketers spent hours fine-tuning campaign parameters by playing with the minimum price, maximum price, different targets, and other very specific tactics.

With Google's artificial intelligence constantly learning, the platform is now more powerful than ever , offering more tools such as smart bidding strategies that help marketers generate stronger, more consistent results and anticipate potential issues that could affect performance. Think click-through rates, conversion probabilities, and predicting consumer behavior.

Whether you want to focus on clicks, conversions, or return on ad spend (ROAS), Google's automated bidding strategies help specialists establish a baseline for performance goals and optimize ads to ensure maximum profitability for businesses .

Being online 24/7, Google's machine can react quickly to market conditions and trends in real time, enabling marketers and businesses to make smarter decisions and generate more reliable results so they can scale at an accelerated, yet sustainable pace. And it's only getting better, as Google's machine learning processes more and more data every day.

We manage and optimize Google Ads campaigns for all types of businesses. When people use a search engine , we place your ads in front of them at the right time, throughout their customer journey.

Google Ads versus social networks: a digital battle

Until recently, Google and Facebook used very different targeting strategies for their advertising.

Given their reliance on search engine results pages (SERPs), it made sense for Google to focus solely on keywords and display relevant ads to anyone searching for those terms. Meanwhile, Facebook uses data to group audiences based on user behavior , assuming their purchasing habits also align.

Google clearly recognized the value of this strategy, and Google Ads now also offers audience targeting, with data aggregated from users' YouTube, Gmail, and Google accounts. It's a veritable goldmine of invaluable information!

At Bofu, we see this topic as a multitude of opportunities to showcase your content to your prospects and customers on all platforms according to their preferences!

There are currently 5 Main types of Google ads, depending on the desired audience:

1. Search network campaigns appear on SERPs ( search engine results pages) when users perform specific searches. These campaigns are typically used to promote specific products or services and aim to encourage users to click on an ad to access a website . Common conversions for these campaigns include online purchases, contact form submissions, app downloads, and more. Websites that perform well with these campaigns are generally those with high-quality content and an easy-to-use purchasing process.

2. Display network campaigns appear on specific websites or apps that customers visit. These campaigns are usually image-based and aim to encourage users to click on an ad to access a website .

3. Video campaigns are short video advertisements that appear before or during content on YouTube. These campaigns aim to encourage users to click on an ad to access a website or watch an additional video.

4. Google Shopping campaigns showcase your online store 's products by working in conjunction with Google Merchant Center. These campaigns aim to encourage users to click on an ad to access a website and purchase a product.

5. Google Ads Performance Max campaigns include Dynamic Search Ads (DSA) and Smart Shopping campaigns. These automated campaigns use artificial intelligence to optimize bids and targeting in real time to maximize conversions and sales. DSA campaigns use data analytics to automatically target search queries related to your product or service . Smart Shopping campaigns use data analytics to automatically create highly targeted product ads for users across the Search Network, Display Network, and YouTube.

Additional advanced campaigns are also available for apps, such as Google Shopping. In short, for maximum control over your advertising settings, Google Ads is hard to beat.

Maximize your return on investment with our Google Ads account management and optimization services - Click here to learn more !

Optimal advertising control

Google Ads campaigns can now be targeted based on ad placement, age, location, and language, in addition to keywords. You can control the days, times, and frequency of ad display, as well as the devices on which ads appear.

As a result, you will be able to refine advertising spend and personalize campaigns based on data, maximizing your return on investment and investing in the domains, demographics, and searches that offer the best return.

You can even re-target prospects on social media who have searched for or clicked on a specific website, giving you another way to reach customers and increase brand awareness.

Maximum awareness and conversion

Google ads go beyond simply generating traffic through PPC on SERPs. They can be an invaluable tool for building brand awareness, and in 2026, a strong brand image is essential to stand out in the vast ocean of the internet.

Consumers are hesitant, distrustful, and disengaged when there isn't a strong brand. This hinders conversion. With a strong brand that's omnipresent across all search networks, customer trust is reaffirmed, loyalty is built, and sales are generated.

This also means you're spending money in the right place and maximizing conversions by only appearing in markets where there is interest in everything your business has to offer.

Discover more about Google Ads by reading our article on how to optimize your pay-per-click (PPC) or display & video advertising strategy .

The power of data

Knowledge is power, and the amount of data provided by Google Analytics is impressive. Furthermore, it works seamlessly with Google Ads. You'll know exactly how much time people spend on your site and how much time they spent searching before arriving there. You'll see when someone clicks on an ad, downloads an app, or calls to place an order, and you'll discover precisely how much it costs you in advertising to get users to perform those actions.

With these techniques, your campaign's potential to identify your most profitable customers is enormous. Furthermore, Google makes it easy to understand and interpret this data.

Climb the organic ranks

Search engine optimization (SEO) services are becoming an increasingly difficult jungle to navigate. While Google's position has always been that you can't pay to improve organic rankings, you can use the insights from Google Ads to optimize your pages and boost your credibility with Google's crawlers. Thanks to the analytics provided, website content can be modified and adjusted to further increase traffic based on relevant keywords. In turn, this will improve your rankings—and for significantly less than the cost of a full SEO campaign.

The information gathered can be tested to direct visitors to landing pages with the highest conversion rates, streamlining the customer journey and maximizing revenue. Furthermore, as a local business owner, claiming and verifying your Google My Business (GMB) listing is an easy way to improve your search engine ranking, visibility, and trust.

Buyers are delighted

Too many product-focused businesses are neglecting Google Shopping. By 2026, Google Shopping ads were expected to outperform standard search ads and are currently one of the most effective e-commerce marketing strategies .

Fortunately, Google Ads integrates seamlessly with Google Shopping. A Google Ads campaign showcases products across Google's extensive network, reaching shoppers wherever they search, even if it's on a competitor's website .

By using Google Shopping analytics, you can determine the most sought-after products and categories and boost brand trust with listing reviews through easy integration with Shopify.

We're sure you now realize the enormous added value that Google Ads can bring to your business . Don't hesitate to contact us! Our team isn't just made up of Google Ads experts, but also understands the challenges all businesses face. Ready to take your Google Ads to the next level ? Let us help you. Get more information.

GOOGLE PARTNER MARKETING AGENCY

 

Learn more about our Google Partner Agency certification here.

Do you want to maximize your advertising results with Google?

At Bofu, we support you in designing, managing, and optimizing all types of Google Ads campaigns to meet your business objectives. Discover our specialized services:

• Google Ads (SEM) advertising to build a complete and profitable strategy.

• Research campaigns to capture active purchase intentions.

• Display campaigns to expand your reach and strengthen your brand awareness.

• Shopping campaigns to boost your online sales through an optimized product feed.

• Performance Max , the automated solution that combines all Google channels for optimal ROAS.

• YouTube campaigns to inspire and trigger purchase intent through video.

• Discovery campaigns to reach new audiences with high potential.

• Demand Generation campaigns to stimulate demand across the entire Google ecosystem.

• Campaigns for apps to increase installs and in-app engagement.

Whatever your objective, we can help you structure high-performing campaigns tailored to your reality.