Nowadays, having a business also involves creating and maintaining a professional website.
Without a web presence for your business, you'll miss out on many potential customers, and it will be much harder for users to find you. Gaining their trust will be even more difficult because if a business doesn't have a website, it practically doesn't exist for most people.
But even once your website is finished, your work with it isn't even close to over. Without any kind of promotion, it's almost guaranteed that you won't get any traffic.
Two of the most common ways for such “promotion” are, of course, search engine optimization (SEO) and pay-per-click (PPC).
In this article, we will examine these two terms and the difference between them.
Search Engine Optimization (SEO)
Let's start with SEO first. It's basically the combination of all the actions taken to optimize your website for search engines .
There are three distinct aspects of SEO:
1. On-page SEO
On-page SEO is your content, images, and keywords used throughout it. It also includes your meta titles, descriptions, and everything on the front of the site.
2. Off-page SEO
Off-page SEO is primarily about link building. It is the process of acquiring inbound backlinks from other resources that point to your website .
3. Technical SEO
Technical SEO is exactly what it sounds like. It's everything from your website 's code and speed to its crawlability, the presence of a sitemap, and many other technical details, all worthy of their own articles.
In order to rank well in Google , you need to use all three aspects of SEO mentioned above.
It sounds like a lot of effort to rank well, doesn't it? Yes, it is, but the end result is worth it. Once you're on the first page of Google, you'll start receiving free traffic, which will steadily increase. More traffic means more conversions, and more sales are what business is all about.
Even if you don't plan on building a ton of backlinks, it's absolutely essential to invest in at least the technical and on-page side of SEO, because you still want your site to perform well and have awesome content that people keep coming back for.
We offer comprehensive SEO services including: local SEO, technical SEO, eCommerce SEO, social SEO, international SEO, copywriting, strategy and more!
Pay per click (PPC)
Pay-per-click (PPC) ads are exactly what they sound like. They are ads that appear in Google, and you pay for each click ( Google ads Search).
PPC advertising can be a great shortcut to temporarily increase traffic to a particular page like your products and services page. As a result, it can also be beneficial for your business's lead generation and sales improvement strategies .
A major advantage of PPC over SEO is that you can set up ad campaigns even for your competitors' company names. This means that whenever someone searches for your competitors, your ad will always appear above theirs, regardless of how much SEO they do.
And this can happen as soon as you launch your advertising campaign!
Think of SEO as a holistic tactic to rank your website as a whole. PPC, on the other hand, is more of a tool to help you get very specific pages in front of your target audience.
The only downside to PPC advertising is that, of course, it can be expensive. However, if it fits into your budget, there's literally no downside to taking advantage of it.
We manage and optimize Google Ads campaigns for all types of businesses. When people use a search engine, we place your ads in front of them at the right time, throughout their customer journey.
The verdict?
Both! Neither is better than the other, and they work together to give your business the visibility it deserves as quickly as possible.
SEO is essential to the overall well-being of your website . Especially link building. Despite Google 's many updates, links remain one of the strongest ranking factors, and if you build a strong backlink profile, your competitors will have a hard time outranking you until they gain a similar number of links.
SEO is a very long-term process, but it is absolutely necessary if you are serious about your business website .
Use a PPC strategy for your product and service pages to snatch your competitors' customers right out from under their noses.
As mentioned, for best results, use both SEO and PPC. This can be done by contacting a qualified digital marketing agency like Bofu Marketing Agency. We can help your business with effective SEO and PPC. Contact our experts today!
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