These days, having a business also involves creating and maintaining a professional website.
Without a web presence for your business, you will miss out on many potential customers and it will be much more difficult for users to find you. It will be even more difficult to gain their trust, because if a company does not have a website, it practically does not exist for most people.
But even once your website is complete, your work with it isn't even close to over. Without any type of promotion, it's almost guaranteed that you won't get any traffic.
Two of the most common ways for such “promotion” are, of course, search engine optimization (SEO) and pay-per-click (PPC).
In this article, we will look at these two terms and the difference between them.
Search Engine Optimization (SEO)
Let's start with SEO first. It is basically the combination of all the actions taken to optimize your website for search engines .
There are three distinct aspects of SEO:
1. On-page SEO
On-page SEO is your content, images, and keywords used throughout it. It also includes your meta titles, descriptions, and everything else on the front of the site.
2. Off-page SEO
Off-page SEO is mainly about building links. This is the process of acquiring inbound “backlinks” from other resources that point to your website .
3. Technical SEO
Technical SEO is exactly what it sounds like. It's everything: from the code and speed of your website to its crawlability, the presence of a sitemap and many other technical details that are all worthy of their own articles.
In order to rank well in Google , you must use the three aspects of SEO mentioned above.
Seems like a lot of effort to rank well, right? Yes, it is, but the end result is worth it. Once you are on the first page of Google, you will start to receive free traffic, which will grow steadily. More traffic means more conversions, and more sales is kind of the point of business.
Even if you don't plan on building a ton of backlinks, it's absolutely essential to at least invest in the technical and on-page side of SEO because you still want your site to perform well and have a awesome content that people keep coming back for.
We offer you complete SEO services including: local SEO, technical SEO, eCommerce SEO, social SEO, international SEO, writing, strategy and more!
Pay per click (PPC)
Pay-per-click (PPC) ads are exactly what they sound like. These are advertisements that appear in Google, and you pay for each click ( Google ads Search).
PPC ads can be an awesome shortcut to temporarily increase traffic to a particular page like your products and services page. As a result, it can also be beneficial to your company's lead generation and sales improvement strategies .
A major advantage of PPC over SEO is that you can set up advertising campaigns even for your competitors' company names. So whenever someone searches for your competitors, your ad will always appear above them, no matter how much SEO they do.
And this can happen as soon as you launch your advertising campaign!
Think of SEO as an overall tactic to rank your website as a whole. PPC, on the other hand, is more of a tool to help you get very specific pages in front of your target audience.
The only downside to PPC advertising is that, of course, it can be expensive. However, if it can fit into your budget, there is literally no downside to taking advantage of it.
We manage and optimize Google Ads advertising campaigns for all types of businesses. When people use a search engine, we place your ads in front of them at the right time, throughout their customer journey.
The verdict ?
Both ! Neither is better than the other, and these two elements work together to give your business the exposure it deserves as quickly as possible.
SEO is essential to the well-being of your website as a whole. Especially link building. Despite Google 's many updates, links remain one of the strongest ranking factors, and if you accumulate a strong backlink profile, your competitors will struggle to surpass you until they get a similar number of links.
SEO is a very long-term process, but it is absolutely necessary if you are serious about your business website .
Use a PPC strategy for your product and service pages to snatch your competitors' customers from under their noses.
As mentioned, to get the best results, use both SEO and PPC. This can be done by contacting a qualified digital marketing agency such as Bofu Marketing Agency. We can help your business with effective SEO and PPC. Contact our experts today!
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