Google Ads (formerly Google Adwords) is an asset for small businesses who want to increase their online visibility and promote their products to a large pool of potential customers. In this article, we will explain the benefits of this advertising system for your small business.
What is Google Ads?
Google Ads uses text ads that appear at the top of Google search results pages, where businesses can pay to display information about their business and drive traffic to their website. If you've ever done a Google search , you've probably come across them.
The position of these ads is not selected randomly, but based on an auction. Each business bids on the most relevant keywords, and the highest bid best suited to that keyword wins the top spot. Even if other businesses bid more than you, your ad can still end up in a higher position, at a lower price, if you use highly relevant keywords.
What are the advantages of Google Ads?
Google Ads offers benefits specific to small businesses that will allow you to increase awareness of your business, increase your sales and uncover new sales leads and new prospects, all in an efficient manner.
Precise targeting of your customers and potential customers
Online advertising allows your business to reach your customers and reach new ones, no matter where they are, through several targeting methods. Indeed, with smart campaigns, you can create effective ads in minutes that deliver real results like consumers calling your business, visiting your website or entering your store.
For example, as a small business, you might want to attract your customers to your physical store in order to serve them. Google Ads allows you to display your ad only to people located in a specific geographic area, for example near your business. By advertising to people in your geographic area, and not others, you ensure that your ads only reach the most relevant potential customers.
Flexible and cost-effective advertising
Google Ads uses the payment method called “pay-per-click” or pay-per-click (PPC). This means you only pay for the ad when someone clicks on it. Plus, you have the freedom to set your budgets and ads the way you want, preventing you from going over your monthly limit. Indeed, how much you spend is entirely up to you, because with Google Ads , you can set your budget in advance, capping it at a specific price.
However, keep in mind that any Google Ads campaign must be continuously optimized in order to obtain the most clicks and the best ad positioning possible. This is where our agency comes in to manage your advertising campaigns and thus take your business to the next level.
Being a Google partner and having extensive experience in the creation, management and optimization of advertising campaigns for small businesses, our agency will be an undeniable asset for your team!
GOOGLE PARTNER MARKETING AGENCY
Structuring your business growthby establishing a precise strategic plan , allowing it to accelerate its development
and generate a return on investment
quick and measured.
Learn more about our Google Partner Agency certification here.
