EEAT: an essential pillar for SEO and GEO

At Bofu , we believe that good SEO isn't just about inserting keywords or optimizing tags. To stand out in Google and in artificial intelligence engines like ChatGPT, Perplexity, or Google SGE, you need to earn the trust of both algorithms and users.

This is exactly what the EEAT method is about: a principle that defines what credible, reliable and highlightable content is.

What is EEAT?

EEAT is an acronym used in Google's Quality Rater Guidelines . It covers four main criteria:

• Experience : Does the author have direct experience with the subject?

• Expertise : Is the content written by someone who is an expert in their field?

• Authoritativeness : Is the site or author recognized as an authority?

• Trustworthiness : Is the information credible, transparent and secure?

Google and AI engines rely on these signals to assess whether your content deserves to be highlighted in traditional or generative search.

Why EEAT is essential in SEO

In classic SEO, EEAT directly influences:

• Ranking in organic results.

• Obtaining rich extracts (featured snippets).

• The impact of backlinks (a link from an authority site counts more).

• The trust and therefore the conversion rate of your visitors.

Without EEAT, even technically optimized content has little chance of staying at the top of the charts.

Why EEAT is even more strategic in GEO

In Generative Engine Optimization (GEO) , AI engines must choose which sources to cite. To do this, they rely on:

• Structured data (schema.org, author markup, FAQ, etc.).

• Authority signals (quotes, media mentions, reputation).

• The experience lived and documented in the contents.

• The reliability of information (sources, evidence, transparency).

At Bofu , we optimize your content so that your pages are not only well ranked in Google, but also retained as references by generative engines.

EEAT: SEO vs GEO

How we integrate EEAT at Bofu

Expert and human content

We work with your internal experts and our writers to produce accurate content tailored to your personas.

Advanced technical structuring

We implement structured data (schema.org, author markup, reviews) and a coherent internal network.

Authority and credibility

We help you get media mentions and build a strong digital reputation.

Example: Bofu is cited in La Presse , Le Grenier aux nouvelles and Le Journal Le Nord , which reinforces our own EEAT score.

Concrete example

A local professional services firm that implements an EEAT strategy:

• Add an identified author with verifiable experience.

• Highlights customer testimonials.

• Structure your content with schema.org.

  Result: his site gains visibility on Google AND is cited in AI responses on ChatGPT and Perplexity.

FAQ: EEAT in SEO and GEO

What is EEAT in SEO?

It's a method that helps Google judge the quality, expertise, and reliability of your content.

Does EEAT impact GEO?

Yes, because AI engines favor credible and structured sources.

How to improve your EEAT score?

By producing signed, sourced, well-structured content and by strengthening its authority via external mentions.

Do you have to be a large company to implement EEAT?

No, local SMEs can benefit just as much from the EEAT, especially in a competitive market like Montreal.

What you can do right now

• Highlight your authors and their expertise.

• Add credible quotes and references.

• Collect and display customer reviews.

• Integrate structured data.

• Request an EEAT & GEO audit with Bofu.

Conclusion

In SEO as in GEO, trust is key . The EEAT method helps build this credibility, and it's what makes the difference between an invisible site and a brand cited as a reference.

At Bofu , we combine expertise, innovation, and accessibility to deliver high-quality work at a reasonable price. We help businesses in Montreal and Quebec become visible, credible, and essential, both in Google and in AI engines.

Want to know if your site inspires trust in search engines and AI?

Discover our service: GEO Agency – Bofu .