Blog - THE TOP OF THE FUNNEL
Google Ads
How to optimize your Google Ads budget with an agency?
Optimizing your Google Ads budget is crucial for any business wishing to maximize its return on investment (ROI). By understanding how Google Ads works and working with a Google Partners certifie...
Google Ads
Managing Google Ads internally VS. hire an agency
Introduction
Online advertising has become an essential part of any company's digital marketing strategy. Google Ads, in particular, is one of the most powerful tools for reaching potential cu...
Google Ads
The Benefits of Hiring a Google Partners Certified Agency
When it comes to managing your online advertising campaigns, choosing the right partner is essential. One option to consider is working with a Google Partners certified agency, like BOFU Agence ...
Google Ads
10 Common Mistakes Google Ads Agencies Make and How to Avoid Them
Google Ads is a powerful tool that can drive significant traffic and increase conversions for your business. However, many agencies make mistakes that can undermine the effectiveness of your cam...
Google Ads
Understand retargeting and why it matters to your business
Easily one of the greatest benefits of online advertising is that it allows businesses to decide exactly who will see it and only pay for those impressions. This means you can choose who sees yo...
Google Ads
SEO, SEM or SMM?
Do you want to grow your online business at every level? There is one thing you need to know before you get started: what is the difference between search engine optimization ( SEO ) and search ...
Google Ads
Advertising on Google: how does it work?
In order to display your ads in the top Google search results, we use the Google Ads advertising platform which allows us to target users on two main networks: the search network (Google Search)...
Google Ads
Why combine your PPC and SEO strategies?
If your search engine optimization (SEO) and pay per click (PPC) strategies are working in silos, it's time to change that.
Search Engine Optimization (SEO) is a method of increasing a website...
Google Ads
How to optimize your pay-per-click (PPC) strategy
As an entrepreneur, you want all eyes to be on your business or brand. Have no fear, this is not a utopian desire. Indeed, one of the ways to increase the visibility of your business is to...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...