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If your search engine optimization (SEO) and pay per click (PPC) strategies are working in silos, it's time to change that. Search Engine Optimization (SEO) is a method of increasing a website...

In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings. What is bounce rate? Bounce ...

As an entrepreneur, you want all eyes to be on your business or brand. Have no fear, this is not a utopian desire. Indeed, one of the ways to increase the visibility of your business is to...

Once you have a Google Ads account, one of the first steps in launching your ads is to select a daily budget for each of your campaigns based on the average amount you're willing to spend and yo...

Everyone uses Google! Right now, people are searching on Google. This implies that your consumers are also searching on Google. If you want to capitalize on the astronomical number of searche...

These days, having a business also involves creating and maintaining a professional website. Without a web presence for your business, you will miss out on many potential customers and it will...

Google Ads (formerly Google Adwords) is an asset for small businesses who want to increase their online visibility and promote their products to a large pool of potential customers. In this artic...

A website is one of the marketing tools available to a company. You need to impress the audience by creating a good first impression of your business, because this impression will define the act...

Google My Business (GMB) — formerly known as Google Local and Google Places or Google Mon Entreprise in French — is the platform that manages Google business listings. It allows yours to a...