Blog - THE TOP OF THE FUNNEL

When creating a website, most of the time, the focus is on generating traffic to the site in the hope that this traffic will convert into conversion — purchasing products, making appointments, r...

We talk about audience to designate all the visitors to your website. There are three forms of primary audience: 1. The useful audience which is the part that belongs to your target; ...

Do you want to grow your online business at every level? There is one thing you need to know before you get started: what is the difference between search engine optimization ( SEO ) and search ...

You may have heard of SEO (Search Engine Optimization) or already have a vague idea of ​​what it is without being entirely sure of the details. Considering that 91% of clicks on Google are on ...

Having a good presence on Google is now an essential part of any business's online presence and often the first place customers look for up-to-date information about your business or services. ...

One of the biggest benefits of social media advertising is the ability to test, track, refine and target your ads with great precision. If you use Facebook or Instagram ads, or plan to use them ...

In order to display your ads in the top Google search results, we use the Google Ads advertising platform which allows us to target users on two main networks: the search network (Google Search)...

A user-friendly website makes it easier for your users to navigate and allows them to achieve the desired objective such as making a purchase, accessing your products, reading your blog articles...

When a person is looking for a business near their location, they will automatically search on Google, particularly on Google Maps. That's why adopting a local search strategy on Google Maps is ...