Qu’est-ce qu’un logiciel de CRM? - Bofu Agence Marketing Web

What is a CRM Software?

"Customer relationship management" (CRM) or customer relationship management in French is a technology for managing all of your company's relationships and interactions with your customers and potential customers. The goal is simple: improve your business relationships in order to grow your business. A CRM system helps businesses stay connected to customers, streamline processes and improve profitability.

Why have a CRM system?

The main objective of a CRM system is to improve the customer experience and increase the sales of a business. This system will provide you with a centralized platform, allowing you to efficiently manage your contacts, design an effective sales process, conduct your marketing and provide customer support. Additionally, a good CRM will allow you to automate basic tasks, streamline your processes and costs, improve workflow, and generate more sales for your business.

With a CRM system in place, every question, every service request, every preference and every past contact detail on every customer is instantly available, meaning every new interaction with them should always be personalized, relevant and up-to-date.



Structure the growth of your business by establishing a precise strategic plan, allowing you to accelerate its development and generate a rapid and measured return on investment.

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When is the right time to adopt a CRM?

Many startups and small businesses simply start by storing their leads in their email system, and their customer list in a spreadsheet. This may work for a while, but things may get more complicated as your business grows.

When you store your information in different places, it can cause discrepancies between databases. Something as simple as someone forgetting to update a spreadsheet can slow your team down as they try to consolidate everything.

With traditional software, you don't have the ability to update information in real time, integrate it with your favorite apps, or track how your customers are interacting with your website. With a CRM, it is possible.

A CRM takes the guesswork out of this process and saves everyone time by storing everything and allowing your teams to get started without missing a step.

In summary, while you can get by for a while without a CRM system, it's often better to adopt one sooner than to wait until you feel the pain of an ad hoc solution you have. exceeded.

Our team will help you see clearly by finding the CRM system adapted to your needs. Contact us for more information.



As a HubSpot agency partner in Montreal and Quebec, BOFU offers comprehensive expertise for launching and scaling HubSpot solutions.

We guide marketing and sales teams through best practices in sales, website, advertising, SEO, email, automation, and operations. Our goal is to provide expert advice and support projects to ensure their success and drive significant growth.