11 facteurs à considérer lors de vos demandes de soumissions de site web - Bofu Agence Marketing Web

11 factors to consider when requesting website quotes

At Bofu Marketing Agency, we firmly believe that creating a website is more than just a matter of aesthetics, it is a combination of beauty and performance that actually helps achieve your conversion goals. To help you avoid common mistakes in this process, here is an expanded list of 11 of the factors to consider in website quote requests, along with a simple guide to avoiding them.

1. Ignorance of your needs

Before requesting a quote for your website , you need to have a clear idea of ​​what you want. There are different types of websites , each with their own features. Make sure you understand your needs to get an accurate quote and avoid paying for unnecessary extras. We begin each project with an initial analysis and strategy formulation.

The marketing analysis carried out by BOFU Agence Marketing consists of a comprehensive assessment of the current situation of the client company. They examine in detail the market in which the company operates, identify specific opportunities and challenges, and carry out an in-depth competitive analysis. This allows them to understand the strengths and weaknesses of the company compared to its competitors, and to make strategic recommendations.

When it comes to SEM (Search Engine Marketing) strategy, BOFU Agence Marketing focuses on creating and managing paid online advertising campaigns, such as Google Ads . They use advanced targeting and optimization techniques to maximize the ROI of their clients' advertising campaigns.

When it comes to SEO (Search Engine Optimization) strategy , BOFU Agence Marketing focuses on improving the organic visibility of their clients' websites in search results. They perform in-depth analysis of relevant keywords, optimize website content, improve structure and tags, and implement other SEO techniques to achieve high search engine rankings.

When it comes to SMM (Social Media Marketing) strategy, BOFU Agence Marketing focuses on using social media to promote their clients' products and services. They identify the most appropriate social platforms for the business, develop engaging and interactive content, and manage social media advertising campaigns to reach the target audience.

When it comes to online competition analysis, BOFU Marketing Agency carefully examines the actions and strategies of competitors in the online field. They analyze their search engine presence, advertising campaigns, social media use, and other online marketing initiatives . This allows BOFU Agence Marketing to identify opportunities and tactics that can help their clients stand out from the competition.

Regarding their business process, BOFU Agence Marketing generally follows the following steps:

  1. Initial Analysis: They assess the needs and goals of the client business, and perform a detailed analysis of its target market and online competition.

  2. Strategic planning: They develop a personalized strategy for the client company, focusing on key areas such as SEM, SEO and SMM.

  3. Implementation: They implement the different online marketing strategies , using advanced techniques and relevant tools to achieve

2. Do not ask questions after receiving your quotes

After receiving your quotes, it is important to ask all your questions. This step not only allows you to clarify certain points, but also to develop a relationship with the web marketing agency and better understand their approach.

3. Rely solely on the quote

A quote is an important part of the process, but should not be the only determining factor in your choice. Take time to review other aspects, such as the agency's portfolio, client testimonials, other services offered, marketing strategy and their website design process.

4. Be driven solely by cost

It's important to consider cost when creating a website , but it shouldn't be the only determining factor. A lower quote can sometimes mean a lower quality of service, or hidden costs that add up at the end of the project. This is why we start all web projects with an analysis in order to study the market for your business and formulate the strategy according to your objectives.

5. Absence of your needs and objectives in the quote

A good quote should reflect your needs and objectives. If this is not the case, this could indicate that the agency does not offer personalized services that will adapt to your situation. It must detail all the elements attached to the website and its maintenance as well as all other services discussed.

6. Lack of details in the quote

A quality quote should include a detailed description of the project, including your specific needs and the features included. It must also indicate the payment terms and agreement made with the client.

7. Misunderstanding of the quote

If you don't understand your quote, that's a bad sign. Make sure the web agency can communicate clearly with you and explain all aspects of the project.

8. Neglecting the performance aspect of the website

The beauty of a website is important , but it should not take precedence over performance. Make sure your website is designed to meet your conversion goals.

9. Not considering after-sales support

Good after-sales service is crucial to the success of your website . Make sure the agency offers quality after-sales support. When you deal with a complete marketing agency , your solution is often scalable and can adapt to your future needs.

10. Neglecting SEO

A beautiful website is of no use if it is not visible. Make sure the agency understands the importance of SEO and can incorporate it into your website design .

We hope these tips help you successfully navigate the website quote request process. For a transparent, personalized and detailed quote, do not hesitate to contact us at Bofu Agence Marketing. We will be happy to help you realize your website project.

11. Neglecting tracking codes, technology tools and account synchronization

It is essential to correctly implement tracking codes, such as Google Analytics , on your website. These codes allow you to collect valuable data on user behavior, site performance , and conversions. Additionally, be sure to sync your accounts with other marketing tools , such as social media and advertising platforms, to get an overview and in-depth data analysis.

The importance of data tracking: Data tracking is essential to evaluate the effectiveness of your website, marketing campaigns and online strategies . It allows you to identify what is working well, what needs improvement and what actions need to be taken to maximize results. With data analysis, you can make informed decisions and adjust your strategy based on real information rather than just guesswork. Data tracking is therefore a key element in optimizing your online performance and achieving your business goals.


In conclusion, it is crucial to take into account the various common errors when submitting your website to directories. Avoiding these pitfalls can greatly contribute to the success of your SEO strategy and online visibility.

Visit our page which answers all popular questions regarding website design, pricing and process.

Remember to implement tracking codes, use appropriate technology tools , and sync your accounts to track and analyze data. By paying close attention to these aspects, you will be able to optimize your online results, reach your target audience and maximize the success of your website1



To increase marketing effectiveness, Bofu should conduct a comprehensive audit of its SEO, SEM, and SMM strategies, focusing on competitive analysis and setting clear objectives.

An SEO content strategy and targeted SEM campaigns are crucial, as is tailoring social media efforts according to audience preferences. With rigorous monitoring and constant adjustments, Bofu can improve its online presence and ROI.