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Introduction to Atelier Direct La Presse La Presse: A pillar in the media landscape La Presse stands out as one of the leading French-language newspapers in Canada, having established a reput...

Chat GPT (Generative Pretrained Transformer) is a language model developed by OpenAI that has been trained on a large number of text data in order to be able to generate content autonomously. It is...

Google Analytics is a free website data tracking service offered by Google. It allows website owners to track and analyze visits to their site, measure the effectiveness of their online marketing,...

Google Tag Manager is a tag management tool offered by Google that allows you to easily manage and deploy tags on your website or mobile application. It allows you to track events like conversions,...

Introduction Inbound marketing is a marketing strategy that involves attracting, converting, retaining, and growing customers by publishing quality content and creating personalized experiences f...

Data is critical to digital marketing and optimizing digital efforts. They allow you to create more effective strategies because they provide valuable information about the market, your customer...

Learn how to make your business even more visible on search engines, attract buyers to your products, stay on brand, and drive more sales on your online platforms using Google Manufacturer Center...

While browsing the web looking for a product, have you ever come across ads showing the desired product on Google? If so, you have entered the world of Google Merchant Center. What is Google M...

At Bofu, using the services of Hotjar is a must. It is an analysis tool that reveals the online behavior of users on your website in order to understand how they use it. One of the strengths o...