Having a good presence on Google is now an essential part of any business's online presence and often the first place customers look for up-to-date information about your business or services.
Recently, Google My Business transitioned to Google Maps. Business profiles can now be managed on the Google Maps application.
Google My Business has always been important because it's often the first thing your customers see when they search for your business. The advantages of Google My Business are numerous. To give you an idea of what you stand to gain by optimizing your account, here are some of the benefits:
· A completed Google my Business listing alone can improve a company's local SEO ranking . Category selection is very important.
· It gives an immediate first impression to searchers who see your essential business information listed on the right side of the interface.
· Google my Business integrates Google Maps , making it easy to find your business on the world's most used mobile map and directions app.
· Customers can message directly to your business phone or email through the platform's direct messaging.
· Customer reviews are displayed under your profile, giving your business social credibility.
Want to take your Google My Business profile to the next level? Discover THE ULTIMATE GOOGLE MY BUSINESS 2022 GUIDE . Your reference to learn everything from A to Z about this tool which is essential for your local SEO in your organic growth and social proof strategy!
Let's take a look at five best practices for using your Google My Business account, so you can give your business the exposure it deserves.
1. Update your business information
Although it may seem obvious, your business information lets consumers know when and where to contact you. If your data is incorrect, you could be sending people to the wrong addresses or having them call at the wrong time. This does not make customers happy and increases the chances of your competitors getting the deal instead.
2. Use Google Posts
If you're unfamiliar with Google posts, it's mostly social media posts that show up on your Google My Business listing in search results. You can update it as often as you like, and after seven days the post is archived on your main business page. Also, many companies do not use them, which would allow you to stand out from your competitors.
3. Encourage and respond to customer reviews
Since online reviews strongly influence customer behavior, it's considered good practice to have reviews on your Google My Business listing. Your rating (from zero to five stars) is also displayed on your listing, and it's based on customer reviews. Read our SEO & CUSTOMER REVIEWS article ★★★★★ for more details on this!
4. Manage your question and answer section
One of the great features of Google My Business is the ability for customers to ask questions about your business. In return, your business must be diligent in checking your page for new questions and providing timely responses. Consider it a good practice to manage your question and answer section, so customers can build a relationship with you and get accurate information.
5. Use your knowledge
Google My Business has built-in insights tools to help you measure the impact of your ad. You can learn more about how customers find your business, what actions they take on your ad (where they click and what they look at), where your customers reside, and the total number of phone calls and what time they call.
By following these best practices for Google My Business, you can stay in touch with customers with the right information when they need it. It inspires trust in your business, legitimizes your brand, and encourages customers to build a relationship with you from the moment they discover you.
Read our article 6 TIPS TO OPTIMIZE YOUR GOOGLE MY BUSINESS LISTING to get more tips completely free!
For more tips and tricks on optimizing your Google My Business listing , contact our team now.
WHY A GOOGLE MY BUSINESS SHEET?
Google My Business has become one of the most practical and accessible ways to promote your business in search results on Google — the most used search engine in Canada with an average share of 92%. walk.
To help you take advantage of the platform and optimize your Google My Business account, we have accumulated a number of tips and tricks in The ULTIMATE Google My Business Guide 2022 to shine the spotlight on your business!
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