You may have heard of SEO (Search Engine Optimization) or already have a vague idea of what it is without being entirely sure of the details.
Considering that 91% of clicks on Google are on the first page, appearing in the first search results is a common goal. Optimizing your site improves the quality score of your site, as well as your search engine ranking.
By definition, SEO is about using a set of tools and techniques to improve your search engine rankings. SEO should not be confused with SEM , which is search engine advertising which we will discuss in a future email.
The goal of SEO is to guide search engines to understand what data on your site matches a user's search. The challenge for you is to rank well in search results so that the user who searches for you, finds you and wants to click on your link.
Why is SEO important for your business?
Increased visibility and ranking of your site
The higher you rank on a search engine results page, the more prospects will see you and click through to your site. So, it is essential to increase your organic page ranking. The more effective your SEO efforts are, the higher your rankings and the better your visibility, which is especially important considering that a quarter of internet users never click past the first search results.
Increased traffic to your website
Consider this for a moment: the first place on a Google search gets almost 32% of clicks, and moving up just one place in search results can increase CTR by 30.8%.
If you want more people to find your website through a search engine, you need to use SEO practices that will help you rank in the top five positions, and ideally number one.
Improving your website authority
Page authority is increasingly important to search engines as it becomes more and more important to users. Essentially, authority means that your website is trustworthy, high quality, relevant and has something to offer. Scores range from 1 to 100 and the higher your number, the more authority your site has.
Creating a Better User Experience
All the time you spend generating quality content and optimizing your on-page SEO improves the usability of your site . This creates a transparent and positive customer experience for your users.
For example, when you take steps to make your site responsive, it will make it usable for all of your mobile visitors as well as people visiting from a laptop or desktop. Likewise, by increasing your page loading speed, you reduce your bounce rate and encourage visitors to spend more time on your site. Consumers expect a page to load as quickly as possible with a loading limit of no more than three seconds! The longer the load time, the higher the bounce rate and the lower your conversions.
SEO is important because search engines are not perfect. If you don't take action to counter their failures, your website will pay the price .
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