You may have heard of SEO (Search Engine Optimization) or already have a vague idea of what it is without being entirely sure of the details.
Considering that 91% of clicks on Google are on the first page, appearing at the top of the search results is a common goal. Optimizing your site improves your site's Quality Score, as well as your search engine ranking.
By definition, SEO is the use of a set of tools and techniques to improve your search engine rankings. SEO should not be confused with SEM , which is search engine advertising, which we will discuss in a future email.
The goal of SEO is to guide search engines in understanding what data on your site matches a user's search query. The challenge for you is to rank well in search results so that the user searching for you finds you and wants to click on your link.
Why is SEO important for your business?
Increase your site's visibility and ranking
The higher you rank on a search engine results page, the more prospects will see you and click through to your site. Therefore, increasing your organic page ranking is essential. The more effective your SEO efforts are, the higher your ranking and the better your visibility, which is especially important considering that a quarter of internet users never click past the first few search results.
Increase traffic to your website
Consider this for a moment: The first spot on a Google search gets nearly 32% of clicks, and moving up just one spot in the search results can increase CTR by 30.8%.
If you want more people to find your website through a search engine, you need to use SEO practices that will help you rank in the top five positions, and ideally, number one.
Improving your website authority
Page authority is becoming increasingly important to search engines as it becomes increasingly important to users. Essentially, authority means that your website is trustworthy, high-quality, relevant, and has something to offer. Scores range from 1 to 100, and the higher your number, the more authority your site has.
Creating a better user experience
All the time you spend generating quality content and optimizing your on-page SEO goes a long way toward improving your site's usability . This creates a seamless and positive customer experience for your users.
For example, when you take steps to make your site responsive, it will make it usable for all your mobile visitors as well as people visiting from laptops or desktops. Similarly, by increasing your page load speed, you reduce your bounce rate and encourage visitors to spend more time on your site. Consumers expect a page to load as quickly as possible with a loading limit of no more than three seconds! The longer the load time, the higher the bounce rate and the lower your conversions.
SEO is important because search engines aren't perfect. If you don't take steps to counter their failures, your website will pay the price .
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To learn more about SEO and artificial intelligence
At Bofu, we approach SEO in all its dimensions: technical, editorial, local, multilingual, and even in connection with the new capabilities of artificial intelligence.
Explore our specialized SEO services :
Also discover our analyses on the impact of AI in the world of SEO:
And if you want to deepen your knowledge of traditional and advanced SEO:
