One of the biggest benefits of social media advertising is the ability to test, track, refine and target your ads with great precision. If you use Facebook or Instagram ads, or plan to use them soon, the Facebook pixel is an essential tool.
The Facebook pixel is a piece of code that you place on your website. It works by placing and triggering Cookies to track users as they interact with your business on both Facebook and Instagram.
It collects data that helps you track conversions for your Facebook and Instagram ads, optimize them, build targeted audiences for your future ads, and remarket to people who have already taken action on your site.
4 Benefits of Using a Facebook Pixel
1. Create a retargeting campaign
Facebook pixel tracking data allows you to show targeted ads to people who have previously visited your website. For example, let's say you run an e-commerce website and someone abandons their shopping cart. Now imagine showing that potential customer an ad for the exact product they abandoned in their cart.
2. Create Lookalike Audiences
Lookalike audiences are created based on traits shared with a specific group of existing prospects. You can define how similar it is to your current audience and then A/B test it as you wish.
3. Measure the impact of your advertising efforts
Unless you use a Facebook pixel on your website , you won't be able to accurately measure the impact of your Facebook advertising efforts. If you want to track data such as page views, searches on your site, or items added to a shopping cart, you need to install the Facebook pixel.
4. Cross-device conversions
Measuring cross-device conversions is a great way to track audiences as they use different devices. For example, while waiting at the doctor's office, you see an advertisement on your cell phone for a product that interests you, but you do not buy it right away. When you get home, you open your desktop computer and purchase the product. With the Facebook pixel, you can track such activity across different devices.
In summary, Facebook pixels are a smart investment, saving you time, effort and money, while contributing to the success of your business.
Let us help you take your first steps with Facebook pixel. Make an appointment for your exploratory call.