Publicité sur Google : comment ça fonctionne ? - Bofu Agence Marketing Web

Advertising on Google: how does it work?

In order to display your ads in the top Google search results, we use the Google Ads advertising platform which allows us to target users on two main networks: the search network (Google Search) and the Google display network ( Google Display).

Google search network

The Google search network is one of the largest online advertising platforms. It helps businesses reach customers across the world and grow their business.

With this network, Google helps you target Internet users based on their keyword search, the country and the type of device they use and then takes care of showing your ads to users interested in your products or services .

The advertising platform operates on the cost-per-click strategy, which boils down to the amount paid when a visitor clicks on your ad and is redirected to your website. So you only pay when a visitor clicks on your ad.

This network operates in the form of auctions. Therefore, click prices are determined by the level of competition on the keywords you want to target, as well as how much your competitors are willing to pay for a click. Please note, however, that it is not necessarily the highest bid that wins. Indeed, in addition to money, Google takes into consideration the level of quality of your website in order to guarantee the best possible experience for users.

Google Display Network

The Google Display Network offers advertisers the ability to display their banner ads on websites that are part of the Google network including: Google Finance, Gmail, Blogger and YouTube. The sites included in this network reach more than 90% of Internet users worldwide! With the latter, you can use targeting to show your ads in specific contexts (like “outdoor lifestyles” or “”), to specific audiences (like “young professionals” or “people buying a new car), in particular places, and much more.

Your ads will be shown to Internet users who fall within your parameters when they browse the web. For example, the ads you see before watching a video on YouTube or which appear on the sidelines on your favorite news site like La Presse or the Journal de Montréal come from Google's display network.

Find out more about Google Ads by reading our article on how to optimize your pay-per-click (PPC) or display & video strategy .

How to follow the conversion of Internet users?

In order to track the conversion of your advertising campaigns on Google Ads , simply add a conversion tracking pixel, a small snippet of code that must be installed on the pages of your website through Google Tag manager. It is triggered when a user clicks on your Google Ads advertising campaign and then visits your website or a specific page on it.

For example, if you want to track sales that result from your campaigns, you would place a specific snippet of code on your website's "Thank you for your order" page, which users will only see if they have made a purchase.

This will allow you to easily analyze the effectiveness of your advertising efforts.

If you want to launch an advertising offensive on Google , our team will be happy to help you with your first steps with these tools so that you can reach your customers everywhere on the web.

We manage and optimize Google Ads advertising campaigns for all types of businesses. When people use a search engine , we put your ads in front of them at the right time throughout their customer journey.


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Search engine advertising

Google Ads

Optimize your search engine campaigns with our agency specializing in Google Ads. We offer comprehensive services including search advertising (PPC), where we adjust your campaigns according to your budget and precisely target your audience.

Our display advertising uses innovative banners to build brand awareness, while our Shopping and YouTube video campaigns increase clicks and conversions. We also integrate ads from local apps and services for specific targeting. Our approach combines different methods to maximize your visibility and ROI at each stage of the customer journey, ensuring an effective presence on various online platforms.