Advertising on Google: how does it work?

In order to display your ads in the top Google search results, we use the Google Ads advertising platform which allows us to target users on two main networks: the search network (Google Search) and the Google display network (Google Display).

Google Search Network

The Google Search Network is one of the largest online advertising platforms, helping businesses reach customers worldwide and grow their business.

With this network, Google helps you target Internet users based on their keyword search, country and type of device they use and then takes care of showing your ads to users interested in your products or services .

The advertising platform operates on a pay-per-click basis, which is the amount paid when a visitor clicks on your ad and is redirected to your website. This means you only pay when a visitor clicks on your ad.

This network operates on an auction basis. Therefore, click prices are determined by the level of competition for the keywords you want to target, as well as the amount your competitors are willing to pay for a click. Keep in mind, however, that the highest bid doesn't necessarily win. In addition to money, Google also considers your website 's Quality Score to ensure the best possible user experience.

Google Display Network

The Google Display Network offers advertisers the ability to display their banner ads on websites that are part of the Google Network, including: Google Finance, Gmail, Blogger, and YouTube. Sites in this network reach over 90% of internet users worldwide! With this network, you can use targeting to show your ads in specific contexts (like "outdoor lifestyles" or "cnn.com"), to specific audiences (like "young professionals" or "people buying a new car"), in specific locations, and more.

Your ads will be shown to users who fit your parameters as they browse the web. For example, the ads you see before watching a YouTube video or those located in the margins of your favorite news site like La Presse or the Journal de Montréal come from the Google Display Network.

Learn more about Google Ads by reading our article on how to optimize your pay-per-click (PPC) or display & video strategy .

How to track internet user conversion?

To track the conversion of your Google Ads campaigns, you simply add a conversion tracking pixel, a small snippet of code that must be installed on your website pages through Google Tag Manager. It is triggered when a user clicks on your Google Ads campaign and then visits your website or a specific page on it.

For example, if you want to track sales that result from your campaigns, you would place a specific snippet of code on your website 's "Thank you for your order" page, which users will only see if they have made a purchase.

This will allow you to easily analyze the effectiveness of your advertising efforts.

If you are looking to launch an advertising campaign on Google , our team will be happy to help you get started with these tools so you can reach your customers everywhere on the web.

We manage and optimize Google Ads campaigns for all types of businesses. When people use a search engine , we place your ads in front of them at the right time, throughout their customer journey.

GOOGLE PARTNER MARKETING AGENCY

Structuring your business growth
by establishing a precise strategic plan , enabling its development to be accelerated
and generate a return on investment
fast and measured.

Learn more about our Google Partner Agency Certification here.

Want to maximize your advertising results with Google?

At Bofu, we help you design, manage, and optimize all types of Google Ads campaigns based on your business objectives. Discover our specialized services:

• Google Ads (SEM) advertising to build a complete and profitable strategy.

• Research campaigns to capture active purchase intentions.

• Display campaigns to expand your reach and strengthen your brand awareness.

• Shopping campaigns to boost your online sales with an optimized product feed.

• Performance Max , the automated solution that combines all Google channels for optimal ROAS.

• YouTube campaigns to inspire and trigger purchase intent through video.

• Discovery campaigns to reach new, high-potential audiences.

• Demand Generation campaigns to drive demand across the entire Google ecosystem.

• App campaigns to increase in-app installs and engagement.

Whatever your objective, we can help you structure effective campaigns adapted to your reality.