WordPress vs Site Web sur Mesure : Guide Complet (2023) - Bofu Agence Marketing Web

WordPress vs Custom Website: Complete Guide (2024)

In a rapidly digitalizing world, businesses are finding it increasingly necessary to develop a significant online presence.

Businesses can grow and reach a wider audience with a solid website design and content management system.

However, with several choices such as WordPress VS a custom website, making the right decision can take time and effort.

Our goal with this article is to provide you with a clear understanding of WordPress and custom websites .

We'll cover the basics of each option, including their SEO potential, design features, pros, and cons.

In addition, we will guide you to choose the right website according to your needs.

What is WordPress?

Way back in 2003, a tool appeared that would change the face of web development forever: WordPress.

Initially a modest blogging platform, it has become a real content management system (CMS) which today powers more than 43% of the web. Impressive, isn't it?

Benefits of WordPress

With a huge range of templates, themes and plugins, a WordPress website can be easily customized, even by web development novices.

It's a great choice for those who want to quickly get a website up and running while still achieving a personalized, visually appealing look.

Quick Setup: Ready to get started quickly? WordPress can get you online in no time.

Community Support: A problem? Someone in the vast WordPress community has probably already encountered (and solved) this.

Easy to use: WordPress's user-friendly interface ensures a smooth experience even for those who are not technologically inclined.

Themes and Plugins: Have you ever heard the popular expression “There’s an app for that”? On WordPress, you can say “There’s probably a theme or plugin for that”!

SEO-friendly : With plugins like Yoast or RankMath, optimizing your content for search engines becomes child's play.

Disadvantages of WordPress

Your site may experience performance issues with too many plugins, lack originality and limit the capabilities of your website.

Standardization: Although there is a wide variety of themes, there is also a risk of having a website that looks too “cut and pasted”.

Potential plugin conflicts: Too many plugins can lead to conflicts and technical issues.

How does SEO work on WordPress?

Optimizing your website for search engines , also known as SEO, is easy with WordPress. The platform is designed to be SEO-friendly and offers useful plugins such as Yoast SEO and RankMath to improve your content and increase traffic to your site.

What is a custom website?

A bespoke website is created from scratch, tailored to the unique needs of the business. Think of it as a tailor-made suit, which adapts perfectly to the shape of the wearer.

Advantages of a tailor-made website

With a tailor-made website development process, businesses can create a website that perfectly matches their unique needs and preferences, without any restrictions imposed by pre-built templates.

Better performance: Without unnecessary features, custom websites often load faster.

Unique Design: Stand out from the crowd with design and functionality exclusively yours.

Tailor-made features: Need a specific feature on your website? A custom site can give you exactly what you need.

Disadvantages of a custom website

Disadvantages are related to time and resources; they require more time to design, update and maintain.

Higher upfront costs: Customization comes at a cost.

Longer development time: Good things take time, and so does a custom website.

SEO potential of a tailor-made website

When you have a custom website, SEO must be managed manually. However, this approach offers additional optimization possibilities beyond the capabilities of templates and plugins, which can lead to better results.

WordPress vs Custom Website: Additional Differences

Financial implications

Although WordPress may seem budget-friendly initially (with many free themes and plugins), the expenses can add up with premium features.

On the other hand, custom websites have a higher initial cost but can be more cost-effective in the long run , especially if specific features are required.

Flexibility and scalability

Custom web design offers complete creative control for a tailor-made site that matches your brand's distinct characteristics , while WordPress themes offer pre-designed templates with limited customization options.

Construction process

To create a website with WordPress, choose a WordPress host, install WordPress, choose a theme, customize the design and add the necessary plugins. Thanks to the user-friendly interface, creating a new website can be quick.

Creating a custom website from scratch involves site design , back-end development, server setup, and intensive testing. Although this process is longer and requires professional skills, the tailor-made website will better match your brand image and the needs of your customers.


The popularity of WordPress also means attracting unwanted attention.

Hackers often target WordPress sites.

However, by regularly updating and implementing security plugins, you can reduce the risks of these attacks.

When custom websites are developed using best practices , they can offer strong security because they don't have the common vulnerabilities that hackers tend to exploit.


Can I customize WordPress website with code?

Yes, you can customize a WordPress site with code, but be sure to back up your data before making any changes to avoid possible issues.

Which to choose, WordPress or a tailor-made website?

WordPress is a great choice for small businesses looking for a cost-effective and user-friendly solution.

On the other hand, a custom website is better suited to larger businesses looking to have a unique brand identity, extensive functionality, and a more sophisticated SEO process.

Is WordPress free?

Yes, WordPress is a free and open-source content management system. However, depending on your needs, you might need additional features or services, such as hosting or premium themes and plugins.

How long does it take to build a custom website?

The time required depends on the level of complexity, ranging from a few weeks to a few months.

Can I upgrade from WordPress to a custom site later? Absolutely ! With the right development team, migration can be a smooth process.

Are custom websites mobile friendly?

They should be! Always make sure your developer prioritizes mobile compatibility.

Which is better for e-commerce: WordPress or custom?

Both can be effective. WordPress offers plugins such as WooCommerce, while custom sites offer tailored e-commerce solutions. We instead opt for Shopify for the robustness and reliability of our eCommerce websites.

Is WordPress a custom website ?

WordPress is a CMS with customization options, but purely custom websites are not built from pre-made themes, plugins, etc.


In summary, an effortless and hassle-free website building experience is where WordPress shines.

However, a bespoke website could be the way forward for those who are ready to commit to a more dedicated process for a unique, bespoke digital presence.

Choosing between WordPress and a custom website depends on factors such as business type, resource availability, time constraints, technical skills and SEO needs .

Making an informed decision to create the most effective online representation of your business is important .

Do you need help with the website development ? We are here to serve you.


Website design

Specializing in the creation of websites, we offer solutions adapted to maximize the return on investment of your digital strategy.

Whether with Shopify, WordPress, HubSpot CMS, Squarespace, Wix or custom development, we build sites that are fast, easy to manage, and optimized to convert your prospects into customers.

Our offering also includes e-commerce solutions, CRM integration, and support for various CMS to meet all your online presence needs.