When someone searches for a business near them, they'll automatically search on Google, especially Google Maps. That's why adopting a local search strategy on Google Maps is a great way to drive potential customers directly to your location.
Here are some tips to help you improve your Google search rankings—that is, appear at the top of search results.
What is Google Map Pack?
Over the past decade, it has become increasingly important for local business owners to establish and grow their online presence. This is largely because building brand awareness online can quickly increase sales in the offline world.
The Google Map Pack is the term used to describe the location-based search results you see on a results page that list local businesses and identify their location on a map with small location markers. If you want your business to be visible to potential customers, you need to rank well in the Google Map Pack.
What factors influence Google Map Pack ranking?
Now that you have an idea of the benefits of the Google Map Pack, let's explore the factors that affect your ranking. This will give you some ideas on how to rank in the 3-Pack, or the top three search results.
- The structure and format of your Google My Business (GMB) page. In your GMB account setup, define a primary category that best represents your business and will have the most impact in searches.
- Your business's proximity to users' search and their location will impact results.
- The number of reviews, and especially the number of positive reviews, is very important in gaining the trust of Google Maps users.
How to improve your ranking in the Google Map Pack?
1. Start with Google My Business
The first thing you need to do is create and set up your GMB account. A GMB profile will give potential customers searching for you a quick and easy overview of your business information, such as your opening hours, contact information, directions to your store, and reviews from existing customers.
Setting up your Google My Business goes beyond free advertising and gaining greater visibility in searches. It's an effective tool that turns your customers' attention into action. Indeed, many searchers, especially mobile users, rely on Google to access credible contact information and use its quick call-to-action buttons.
WHY A GOOGLE MY BUSINESS LISTING?
Google My Business has become one of the most convenient and accessible ways for everyone to promote their business in Google search results — the most used search engine in Canada with an average market share of 92%.
To help you take advantage of the platform and optimize your Google My Business account, we have compiled a number of tips and tricks in The ULTIMATE Google My Business Guide 2022 to shed light on your business!
2. Check your address
To verify your business address, you must complete a GMB application form. After 3 to 5 days, Google will mail you a verification code. Enter this code into your GMB account.
You can also use the Gmail account you used to sign up for GMB. Once you do this, Google will link your accounts to your business location.
3. Optimize your ads
This involves filling in important details about your business . The information you provide will affect your brand's visibility on search engines.
You will need to fill in the following fields:
- Company Name
- Category
- The coordinates
- Photos
- Comments
- Business Quotes
4. Optimize your website
Finally, you also need to optimize your website by improving your content, your calls to action, the usability of your site, the compatibility of your site for mobile devices, in short, everything to improve the user experience of your customers.
Optimizing your site improves your site's quality score and your search engine ranking.
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Conclusion
The importance of ranking in Google Maps searches shouldn't be overlooked, especially for local businesses with physical stores. As you move forward with your local search strategy, it's important to know that Google results vary when you check your ranking from different locations. Google will always know where you are and return the most relevant results for your current location.
Want to take your Google My Business profile to the next level? Discover THE ULTIMATE GOOGLE MY BUSINESS GUIDE . Your go-to for everything from A to Z about this tool, which is essential for your local SEO in your organic growth and social proof strategy!
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