Does Google Ads work for small businesses?

Google Ads (formerly Google Adwords) is a great tool for small businesses looking to increase their online visibility and promote their products to a large pool of potential customers. In this article, we'll explain the benefits of this advertising system for your small business.

What is Google Ads?

Google Ads uses text ads that appear at the top of Google search results pages, where businesses can pay to display information about their business and drive traffic to their website. If you've ever searched on Google , you've likely come across these ads.

The position of these ads is not selected randomly, but based on an auction. Each business bids on the most relevant keywords, and the highest bid that best fits that keyword wins the top spot. Even if other businesses bid more than you, your ad can still end up in a higher position, at a lower price, if you use highly relevant keywords.

What are the benefits of Google Ads?

Google Ads offers specific benefits for small businesses that will help you effectively increase awareness of your business, increase sales, and uncover new leads and prospects.

Precise targeting of your customers and potential customers

Online advertising allows your business to reach existing customers and new ones, no matter where they are, through multiple targeting methods. With Smart Campaigns, you can create effective ads in minutes that deliver real results, such as customers calling your business, visiting your website , or entering your store.

For example, as a small business, you might want to attract customers to your physical store so you can serve them. Google Ads allows you to display your ad only to people in a specific geographic area, such as near your business. By advertising to people in your geographic area, and not others, you ensure that your ads reach only the most relevant potential customers.

Flexible and cost-effective advertising

Google Ads uses a payment method called pay-per-click (PPC). This means you only pay for the ad when someone clicks on it. Plus, you have the freedom to set your budgets and ads however you like, preventing you from exceeding your monthly limit. How much you spend is entirely up to you, as with Google Ads , you can set your budget in advance and cap it at a specific price.

However, keep in mind that any Google Ads campaign must be continuously optimized to obtain the most clicks and the best possible ad positioning. This is where our agency comes in to manage your advertising campaigns and take your business to the next level.

As a Google Partner with extensive experience in creating, managing, and optimizing advertising campaigns for small businesses, our agency will be a definite asset to your team!

GOOGLE PARTNER MARKETING AGENCY

Structuring your business growth
by establishing a precise strategic plan , enabling its development to be accelerated
and generate a return on investment
fast and measured.

Learn more about our Google Partner Agency Certification here.

Want to maximize your advertising results with Google?

At Bofu, we help you design, manage, and optimize all types of Google Ads campaigns based on your business objectives. Discover our specialized services:

• Google Ads (SEM) advertising to build a complete and profitable strategy.

• Research campaigns to capture active purchase intentions.

• Display campaigns to expand your reach and strengthen your brand awareness.

• Shopping campaigns to boost your online sales with an optimized product feed.

• Performance Max , the automated solution that combines all Google channels for optimal ROAS.

• YouTube campaigns to inspire and trigger purchase intent through video.

• Discovery campaigns to reach new, high-potential audiences.

• Demand Generation campaigns to drive demand across the entire Google ecosystem.

• App campaigns to increase in-app installs and engagement.

Whatever your objective, we can help you structure effective campaigns adapted to your reality.