Have you ever looked into shopping cart software? If so, chances are you've come across Shopify on your way.
What is Shopify?
Shopify is an e-commerce platform that allows you to sell both online with your own website and/or in person with Shopify POS. This easy-to-use platform has features that will appeal to both beginners and e-commerce experts.
Indeed, the platform comes with a range of handy tools that help you analyze all aspects of your online store . Using these tools, you will be able to design personalized online experiences for your customers and maximize the return on investment (ROI) of their marketing spend. Technology also helps reduce your costs at all levels by automating customer relationship management, inventory management, transactions, etc.
In summary, Shopify provides you with the basics for running an e-commerce business. When you venture into the online retail space, you need to open a storefront, showcase products, engage with customers, accept payments, and more. Shopify offers all the tools you need to manage each of these activities. Think of the Shopify platform as an enabler that makes the process of selling products on the web easier.
How does Shopify work?
Shopify operates through a monthly subscription. It's a cloud-based solution, which means you don't have to worry about upgrading or maintaining software or web servers. This gives you the ability to access and manage your business from anywhere with an internet connection.
With Shopify, you can customize the look of your online store with the online store builder and themes. Users can own a Shopify store in as little as 15 minutes.
What can you sell on Shopify?
Shopify supports many types of ecommerce businesses. Shopify users can sell physical products, digital products, or delivered products directly on Shopify (as long as none of the products are illegal). Shopify sellers use the software to market a wide variety of products such as:
- Artisanal products
- Beauty products
- Home items
- Outdoor equipment
- Digital Products
- Online Classes
- Gift cards
- Electronic books
Shopify also has strict guidelines on what you cannot sell. If you sell restricted products like firearms, regulated products or services , event tickets, etc., you risk being suspended from the platform.
Where to start to sell on Shopify?
If you're considering Shopify, take the first step to get started and sign up for the 14-day free trial. You will not have to enter credit card information to access the trial; All you need to do is provide your contact details and answer a few questions about your business.