Once you have a Google Ads account, one of the first steps in launching your ads is to select a daily budget for each of your campaigns based on the average amount you're willing to spend and your advertising goals.
Because pay-per-click (PPC) advertising works, you always control how much you spend. Your budget can be adjusted at any time, as can where and how you spend it, and you only pay if a user clicks on your ad.
Google Ads data and analytics will guide you on how to improve your strategies and adjust your budget. If you need additional assistance, our agency can help you optimize your ads, improve your results, and reduce your advertising costs.
How to Set a Google Ads Budget
1. Set goals
Start by establishing what you want to achieve by advertising on Google . Set your expectations for results from your paid ads. By knowing the results you want to achieve, you can decide which goals to spend more of your budget on to achieve them.
With the business goals and budget you set, you can design and manage targeted campaigns. This will help you evaluate and decide which ads produced the most results with your selected budget.
2. Set a monthly limit
When setting your monthly advertising limit on Google Ads , measure your monthly budget and stick to it for a certain period of time to ensure it has enough time to achieve the desired results. Google Ads allows you to set a daily limit, taken from your monthly budget, to show your ads in search results. You may feel like your daily cost is higher than expected some days, but this is random and depends on search traffic.
You should avoid sudden changes mid- process, as this is when your results are still in development mode. By giving your advertising budget time to analyze the initial results, you'll be able to better understand the effectiveness of your ads and make changes if necessary.
3. Geolocation targeting
If your advertising goal is to drive customers to your physical store and you're running ads across the province, you'll likely be spending a large portion of your budget without achieving your goals. It's important to target your ads properly so that your ads only appear to people searching close enough to your store to make their way to you. Optimizing your ads will help you spend your budget more efficiently and achieve better results.
4. Specific campaigns
With only one campaign running, your entire Google Ads budget could be spent before customers can even search using a variety of keywords specific to the products or services you offer. To avoid this, try creating specific campaigns based on the sections your website is divided into. This will help you set separate budgets for each campaign and allocate your spending according to your priorities.
5. Monitor and adapt
Google Ads can offer several opportunities to attract customers to your business. You can achieve better results by reviewing the data and making adjustments instead of simply accepting the results as presented. Track your results regularly and adjust your strategies as needed. This will allow you to test what works and make budget adjustments based on the analyzed data.
Final Thoughts
Promoting your business online means bringing your business to where your current and potential customers are . In an age where people seem to live online, promoting on Google is definitely a smart choice.
By following these tips, you should be able to get the most out of your budget. If you find that your ads still aren't performing as well as you'd like, contact a Google partner agency like ours today!
GOOGLE PARTNER MARKETING AGENCY
In order to promote structured growth for your business, it is essential to establish a precise strategic plan that will accelerate its development and generate a rapid and measured return on investment .
Learn more about our Google Partner Agency Certification here.
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Whatever your objective, we can help you structure effective campaigns adapted to your reality.
