[RECRUITMENT] SMM Digital Campaign Manager

Location: 100% remote working
Type: Full time (40 hours per week)

About Us

BOFU Marketing Agency is an agency specializing in performance digital marketing and omnichannel strategy. We help brands achieve their business goals and align them with their marketing strategy through data-driven digital campaigns. We are looking for an experienced and motivated SMM Campaign Manager to join our dynamic team.

Job Description

As an SMM Campaign Manager , you will play a key role in managing digital campaigns primarily on Meta Ads, while collaborating on platforms such as LinkedIn and TikTok. You will be responsible for the strategic coordination, deployment, and optimization of campaigns to ensure the best possible performance.

Experience with programmatic platforms is a big plus (Atelier Direct de La Presse, The Trade Desk, etc.)

Main responsibilities

Strategic Contact Point (in collaboration with the consulting service and customer experience)

• Serve as the primary point of contact for clients regarding the Meta advertising platform primarily and SMM strategy.

• Develop and maintain relationships of trust with all stakeholders involved in the cases.

• Collaborate with the consulting service and customer experience to ensure an optimal experience.

• Manage multiple projects simultaneously while meeting tight deadlines.

Digital Campaign Management

• Coordinate, create, manage and analyze digital campaigns on various social platforms (mainly Meta).

• Actively participate in the deployment of campaigns on other platforms such as LinkedIn, TikTok, Pinterest or programmatic.

• Track campaign performance and adjust strategies accordingly to achieve defined objectives.

Strategy, Analysis and Deployment

• Actively participate in the development of the initial campaign strategy in collaboration with the campaign management team and the consulting service.

• Analyze campaign performance and provide regular optimization recommendations.

• Ensure constant monitoring of new trends and features of advertising platforms.

Customer Account Management

• Participate in the structure and process of managing customer accounts.

• Optimize assigned accounts at least once a week to ensure performance.

• Communicate effectively and regularly with the internal team to ensure customer satisfaction.

Technical Expertise

• Develop and maintain expertise on major advertising platforms (YouTube, Meta, LinkedIn and TikTok).

• Monitor campaign performance indicators (KPIs) and propose innovative solutions to improve results and popularize for clients.

Project Management (in collaboration with the consulting service and customer experience)

• Coordinate efforts between different teams to ensure the successful execution of campaigns.

• Meet deadlines while maintaining a high level of quality.

Desired profile

• 3 to 5 years of experience in managing digital campaigns on Meta Ads.

• Strong project management skills and ability to manage multiple campaigns simultaneously.

• Excellent communication skills.

• Mastery of key performance indicators (KPIs), understanding of client business objectives vs. campaign objectives and ability to provide strategic recommendations.

• Analytical and results-oriented mind.

• Curiosity and desire to stay up to date on the latest marketing trends and tools.

What we offer

• A competitive salary in a rapidly growing company (55,000 to 65,000 depending on experience);
• Career progression proportional to your learning speed and your desire to advance;
• Remote work at all times;
• A flexible weekly schedule according to your needs;
• Employee Assistance Program and Telemedicine;
• Digital platform for flexible employee benefits;
• Access to continuing education;
• A well-balanced workload that allows for a balanced life;
• Autonomy, and a team attentive to your personal needs and your desire for professional growth;
• Team events;
• Pleasant customers and partners!

Ready to take on the challenge and be part of our team?

Send your CV below. We look forward to meeting you!