[RECRUITMENT] SMM Digital Campaign Manager

Location: 100% remote
Type: Full-time (40 hours per week)

About Us

Bofu Marketing Agency is an agency specializing in performance digital marketing and omnichannel strategy. We help brands achieve their business goals + align them with their marketing strategy through data-driven digital campaigns. We are looking for an experienced and motivated SMM campaign manager to join our dynamic team.

Job Description

Main Responsibilities

Strategic Point of Contact (in collaboration with the consulting and customer experience department)

• Serve as the main point of contact for clients regarding the Meta advertising platform primarily and the SMM strategy.

• Develop and maintain relationships of trust with all stakeholders involved in the files.

• Collaborate with the consulting and customer experience department to ensure an optimal experience.

• Manage multiple projects simultaneously while meeting tight deadlines.

Digital Campaign Management

• Coordinate, create, manage, and analyze digital campaigns on various social platforms (primarily Meta).

• Actively participate in the deployment of campaigns on other platforms such as LinkedIn, TikTok, Pinterest, or programmatic.

• Monitor campaign performance and adjust strategies accordingly to achieve the defined goals.

Strategy, Analysis, and Deployment

• Actively participate in the development of the initial campaign strategy in collaboration with the campaign management team and the consulting department.

• Analyze campaign performance and propose regular optimization recommendations.

• Ensure constant monitoring of new trends and features of advertising platforms.

Client Account Management

• Participate in the structure and process of client account management.

• Optimize assigned accounts at least once a week to ensure performance.

• Communicate effectively and regularly with the internal team to ensure client satisfaction.

Technical Expertise

• Develop and maintain expertise on the main advertising platforms (YouTube, Meta, LinkedIn, and TikTok).

• Monitor campaign performance indicators (KPIs) and propose innovative solutions to improve results and explain them simply to clients.

Project Management (in collaboration with the consulting and customer experience department)

• Coordinate efforts between different teams to ensure the proper execution of campaigns.

• Meet deadlines while maintaining a high level of quality.

Desired Profile

• Hands-on experience in autonomously managing multiple advertising accounts, ideally in an agency.
• Solid mastery of Meta Ads: acquisition, retargeting, lead campaigns, purchases, and catalogs.
• Practical experience with LinkedIn Campaign Manager and B2B targeting.
• The ability to distinguish a creative, audience, offer, landing page, or measurement problem.
• A structured approach to testing: hypothesis, comparison conditions, reading results, and next decision.
• An understanding of conversion tracking and its limitations, without confusing the figures of a platform with the entire business reality.
• Rigor to manage multiple accounts, meet deadlines, and keep a clear record of interventions.
• The ability to explain the "why" of a recommendation and constructively challenge an idea.

What We Offer

• A competitive salary in a fast-growing company (Starting at $55,000 annually depending on experience) ;
• Career progression proportional to your learning speed and desire to advance ;
• Always remote work ;
• Flexible weekly schedule according to your needs ;
• Employee assistance program and telemedicine;
• Digital platform of flexible benefits;
• Access to continuous training ;
• A well-balanced workload that allows for a balanced life ;
• Autonomy, and a team attentive to your personal needs and your desire for professional growth ;
• Team events;
• Pleasant clients and partners!

Ready to take on the challenge and join our team?

Send your CV below here. We look forward to meeting you!