TikTok Influencer Pricing Calculator is an online tool that allows you to know the engagement rate and price per post of an influencer or video content creator by providing the total number of followers and average likes. This will help you understand how much an influencer should be paid.
Here is a median price from the Shopify 2024 report, based on the output format and number of subscribers. Note that depending on the brand, niche, or packages requested, the influencer may still charge extra.
• Nano-influencers (500–10,000 followers): $10–$100 per post
• Micro-influencers (10,000–50,000 followers): $100–$500 per post
• Mid-level influencers (50,000–100,000 followers): $500–$5,000 per post
• Macro-influencers (100,000–500,000 followers): $5,000–$10,000 per post
• Mega-influencers (500,000+ followers): $10,000+ per post
Subscribers : In the “Followers” field, enter the total number of followers an influencer has on their TikTok account. For example, 1000, 5000, 20000, 80000, 120000, 200000, 500000, etc. To get the total number of followers now, tap on the profile icon and go to “View Profile”.
Average number of likes : Add up the likes the influencer has received on the last 3 videos, then divide by 3. For example, Video 1, Video 2, and Video 3 have a total of 5000 likes. So, after dividing by 3, this gives an average of 1666 likes. Enter this average in the “Average Likes” field.
Engagement rate : In the “Engagement Rate” section of the TikTok influencer pricing calculator, see how much engagement an influencer has based on their followers and average likes. Engagement includes likes, comments, or shares. A good engagement rate is between 4% and 18%.
Revenue per video : In the “Price per video” section, easily understand how much to pay a TikTok influencer per video based on their popularity. Remember, the more popular an influencer is and the higher their engagement rate, the more you will have to spend per video.
TikTok Influencer Pricing Calculator Features
With this TikTok influencer calculator tool, you get access to features that are completely free and not available anywhere else. Since you will be using this online tool, here are some of the best features that are offered to help you get an idea.
Now let’s see some of the best features of this tool.
• No registration or login is required to use this tool
• Calculate TikTok influencer rates more easily
• Get a rough idea of how much TikTok influencers cost
• Provides accurate, real-time data
• 100% safe to use on mobile, tablet or computer
• New features will be added to this tool in future updates
How much do TikTok influencers charge?
As an advertiser, brand promoter, marketer, or business owner, you might be interested to know how much an influencer charges for advertising or promotion in their videos, TikTok influencer rates, how much TikTok influencers charge per post, etc.
So let's calculate all this now.
Let's say each follower costs $0.0005 and each like costs $0.005.
In this case, by adding the total cost of subscribers and the average cost of likes or the cost of engagement, you will get the rate per video. For example, the cost of 5000 subscribers is $2.50 and the cost of 100 likes is $0.50. Therefore, the price of each post or video will be $3.
You can also use the tool above to do the calculation automatically.
Conclusion
There are many calculation tools on the market today.
However, the latest version of the TikTok influencer pricing calculator tool is currently the most popular and best because of its impressive features. It allows entrepreneurs, business owners, or marketers to calculate how much an influencer should be paid per video.
And the best part is that this online tool is completely free to use.
