The Instagram Influencer Pricing Calculator is an online tool that allows you to get an idea of an influencer's engagement rate on social media and their cost per post. In this way, as a digital advertiser, you can understand how much an influencer should be paid for a promotion.
Here is a median price from the Shopify 2024 report, based on the output format and number of subscribers. Note that depending on the brand, niche, or packages requested, the influencer may still charge extra.
• Nano-influencers (500–10,000 followers): $10–$100 per post
• Micro-influencers (10,000–50,000 followers): $100–$500 per post
• Mid-level influencers (50,000–100,000 followers): $500–$5,000 per post
• Macro-influencers (100,000–500,000 followers): $5,000–$10,000 per post
• Mega-influencers (500,000+ followers): $10,000+ per post
Followers : In the “Followers” field, enter the total number of followers the influencer has on their account. For example, 1000, 10000, 15000, 50000, 90000, 100000, 500000, etc. To get the total number of followers, log in to Instagram, visit the profile, and then go to the “Followers” section.
Average Likes : Add up the likes of the last three images, videos, or reels on the influencer’s profile, then divide by 3. For example, posts 1, 2, and 3 have a total of 2,000 likes. After dividing by 3, this gives an average of 666 likes. Enter this number in the corresponding field.
Engagement Rate : In the “Engagement Rate” section of the Instagram influencer pricing calculator, find out what the influencer’s engagement rate is based on their total followers and average likes. Engagement includes likes, comments, shares, etc. A good engagement rate is between 1% and 5%.
Price per post : In the “Price per post” section of the Instagram influencer cost calculator, easily understand how much you should spend per post based on the popularity of the influencer. Remember that the more famous the influencer, the higher the engagement, so the cost will be higher.
Instagram Influencer Pricing Calculator Features
With the Instagram Pricing Calculator tool, you can now enjoy all kinds of amazing features, completely free of cost. Since you will be using this online tool for calculations, you should now read all the features below for your convenience.
Now let's see what advantages this tool offers.
• No registration or login is required to use this tool
• Easily know how to calculate influencer rates
• Easily calculate the price for Instagram influencers
• Get accurate and real-time information or data
• 100% safe to use on mobile, tablet or computer
• The Instagram influencer rate calculator has several other features to explore.
How much do Instagram influencers charge?
Maybe you are very interested to know how much it costs to hire an Instagram influencer, how much do influencers cost on Instagram, how much does an influencer charge for a promotion, etc. So, let's see this by calculating directly.
For example, each follower costs $0.0025 and each like costs $0.025.
In this case, adding the total cost of subscribers and the average cost of likes or engagement cost will give you the price per post. For example, the cost of 5,000 subscribers is $12.50 and the cost of 100 likes is $2.50. Therefore, the price of each post or video will be $15.
To automate this calculation, now use the Instagram influencer pay calculator above.
Conclusion
There are many tools available to find influencer rates.
But the latest Instagram influencer pricing calculator tool is the best to use on any device. Because it helps you know the engagement rate and cost per post of an Instagram influencer by providing the total number of followers and average likes for any influencer on social media.
And the best part is that this online tool is completely free to use.
