In this episode of the Déclic podcast, Marc-Antoine Rioux welcomes Kalyane Poliquin, founder of La Natura Casa, for an authentic discussion on entrepreneurship, the triggers that change a trajectory, and the reality behind business growth.
From her beginnings in her father's basement to developing a recognized brand in the skincare field, Kalyane shares a journey marked by intuitive decisions, self-reflection, and an ability to turn uncertainty into opportunity.
Watch the full episode:
The real trigger: taking action without having all the answers
One of the striking elements of the episode is the notion of "entrepreneurial naivety."
Contrary to what many believe, not knowing everything can become an advantage. It's what allows you to start, test, learn quickly, and move forward where others remain stuck.
Kalyane explains how this ability to act despite uncertainty was a key driver in the creation of La Natura Casa.
Building a business model that can truly grow
The episode highlights a fundamental, often underestimated point: the limitations of a time-based model.
A service always depends on human availability. Conversely, a product allows for multiplied growth.
La Natura Casa developed around three pillars:
- In-clinic treatments
- Product sales
- Distribution to other professionals
This hybrid model not only increases revenue but also creates synergy between the different channels.
The importance of product as a growth lever
The shift from service to product was a major strategic turning point.
Products allow for:
- Increased customer value
- Revenue generation without direct time dependency
- Creation of a consistent brand experience
- Expansion of the market on a larger scale
This also allows La Natura Casa today to envision growth beyond the local market.
Learning to delegate: one of the biggest challenges
Another highlight of the episode touches on delegation.
Growing isn't just about doing more. It's primarily about accepting not to do everything yourself.
Kalyane discusses:
- The difficulty of letting go of control
- The importance of surrounding yourself with the right people
- The key role of attitude vs. skills
- The evolution of roles in a growing company
This section is particularly relevant for entrepreneurs experiencing a transition phase.
Marketing and field reality: even small numbers count
A very concrete point discussed in the episode: the real impact of marketing.
Even content with few views can generate a business opportunity.
What matters is not just the volume, but the quality of the audience reached.
This applies to social media as much as to more advanced acquisition strategies.
Between mistakes and lessons: the reality behind growth
Kalyane's journey is not linear.
She openly shares:
- Production errors
- Human resources challenges
- Less effective marketing investments
- Periods of uncertainty
These experiences become learning levers that help build a stronger company.
La Natura Casa today: a clear and confident vision
Today, La Natura Casa stands out for:
- An approach based on natural and minimalist ingredients
- Local production in Quebec
- A strong customer experience
- An engaged community
Rather than multiplying products, the company chooses to optimize and improve what already exists.
An approach that contrasts with an industry often focused on constant novelty.
Key takeaways from this episode
This episode of Déclic highlights several key learnings:
- Taking action before having all the answers
- Building a business model that allows for growth
- Leveraging products for scaling
- Surrounding yourself with the right people
- Understanding that every marketing action can have an impact
- Accepting that mistakes are part of the process
