Search engine advertising

Google Ads YouTube Video Campaigns

Engage your audience with video. Additionally, encourage brand discovery through your persona(s).

Google ads YouTube

Why advertise on YouTube?

YouTube is now the second largest search platform in the world, with over 2.5 billion monthly active users.

For a marketing team, it is an essential lever to capture the attention of your target audiences before, during and after their decision-making process.

Video engages far more than text or static banners, and the various formats (TrueView, Bumper Ads, Discovery, Shorts) allow you to achieve different objectives: increase awareness of your brand, stimulate interest, generate conversions or reactivate prospects through remarketing.

With flexible and competitive billing models, YouTube Ads becomes a powerful tool to maximize your advertising return on investment.

YouTube campaigns generate on average a significant impact on awareness and purchase intent, with an average 40% increase in brand-related searches after exposure to video ads, confirming their effectiveness in driving demand.

Google Ads Statistics

Omnichannel strategy

The difference of having Bofu as a growth partner

For a marketing department, choosing Bofu to manage your YouTube Ads campaigns means much more than buying video advertising: it means benefiting from a strategic partner who understands your growth challenges and profitability constraints.

Our experts analyze your positioning, your market and your objectives to design a video strategy adapted to your marketing funnel.

We create, optimize, and continuously monitor your ads so that every euro invested generates a measurable impact.

With Bofu, your YouTube campaigns don't just generate views; they turn into leads, sales, and tangible results.

search engine advertising

SEM solutions

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SEO, SEM and SMM

Analysis and strategy

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Conversions

Google tools (GTM, GA4, etc.)

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Ad groups and quality

Campaign audit

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Products

Google Merchant Center

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Services

Google My Business

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Display

HTML5 and AMP Animated Banners

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Google Looker Studio

Analytics and Dashboards

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internal team

Training for managers

TO BEGIN

eCommerce + B2B business analysis & strategy

$5,000

Analysis & Strategy service company

$2,500

Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)

$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$799

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2696

12 month flat rate price

$1599

6 month flat rate price

$1899

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

* 25% additional to add advanced creative performance

* 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$1999

Package Service Values

$4995

12 month flat rate price

$3999

6 month flat rate price

$4299

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available

Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 1300 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2996

12 month flat rate price

$2599

6 month flat rate price

$2899

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$3495

12 month flat rate price

$3099

6 month flat rate price

$3399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$5995

12 month flat rate price

$4995

6 month flat rate price

$5399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$2999

Package Service Values

$8994

12 month flat rate price

$7994

6 month flat rate price

$8399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3999

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$3499

Package Service Values

$11,994

12 month flat rate price

$10,499

6 month flat rate price

$10,999

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

Google Ads YouTube Frequently Asked Questions

Here are all the most frequently asked questions that our customers and prospects ask us

YouTube Ads is Google's advertising platform for displaying video ads on YouTube and its partner network.

YouTube Ads helps you reach a massive audience, capture attention with engaging videos, and precisely target users based on their interests and behaviors.

YouTube offers several formats: skippable TrueView In-Stream, TrueView for Action, non-skipable In-Stream Ads, Bumper Ads, Discovery Ads, Masthead Ads and YouTube Shorts Ads.

Targeting is based on audience (interests, browsing habits), keywords, specific videos and channels, and demographics (age, gender, location).

TrueView allows users to skip the ad after 5 seconds and is only charged if the ad is viewed for at least 30 seconds. Bumper Ads are non-skippable 6-second videos, charged by CPM.

Cost varies depending on bids, format, and competition. The average CPV is between $0.05 and $0.30, while CPM campaigns can cost between $5 and $20 per thousand impressions. Varies by niche.

Key metrics include video completion rate (VTR), click-through rate (CTR), cost per view (CPV), ROAS, and conversions generated.

It's recommended to invest at least $500 to $1,000 per month to achieve significant results and optimize ad performance. Again, this depends on the rest of your strategy, your type of service or product, and the rest of your mix.

It's essential to capture attention within the first 5 seconds, use a clear message, add subtitles, incorporate a visible call to action, and test different video variations.

A negative keyword is a search term that you exclude from your ad campaign. This helps ensure that your ad won't appear when users search for that term. Negative keywords are often used to avoid costly clicks on search terms that aren't relevant to your business.

It depends on the format. For TrueView, a duration between 15 and 30 seconds is recommended. For Bumper Ads, the limit is 6 seconds.

Yes, YouTube is a great channel for B2B, especially for sharing case studies, product demos, and educational content targeting professional audiences.

Video remarketing allows you to retarget users who have already watched your videos, visited your website, or interacted with your brand on YouTube.

Videos should be short, impactful, and suitable for a vertical format. It's also recommended to include a clear call to action and dynamic music to maximize engagement.

Billing on Google Ads is based on a pay-per-click (PPC) system. You only pay when someone clicks on your ad. You can set a maximum daily budget for your ads and the amount you're willing to pay for each click on your ad. Google charges your account each time your daily budget is reached or at the end of each month, whichever comes first.

YouTube Shopping Ads allows you to embed product listings directly into videos. It's also possible to use dynamic remarketing to target visitors who have viewed a product.

Yes, with TrueView for Action formats and form extensions, it is possible to collect leads directly through YouTube without the user leaving the platform.

YouTube Ads are particularly effective for awareness and engagement, but can also generate conversions with good targeting and tailored calls to action.

Yes, YouTube video ads can also appear on Google partner sites and apps through the Display Network.

Using automated bidding strategies like Target ROAS or Maximize Conversions allows you to optimize your budget based on performance.

Bofu offers an expert approach to video strategy, advanced targeting, and bid optimization to maximize ROI and ensure effective YouTube ad delivery.