Google ads YouTube
Why advertise on YouTube?
YouTube is now the second largest search platform in the world, with over 2.5 billion monthly active users.
For a marketing team, it is an essential lever to capture the attention of your target audiences before, during and after their decision-making process.
Video engages far more than text or static banners, and the various formats (TrueView, Bumper Ads, Discovery, Shorts) allow you to achieve different objectives: increase awareness of your brand, stimulate interest, generate conversions or reactivate prospects through remarketing.
With flexible and competitive billing models, YouTube Ads becomes a powerful tool to maximize your advertising return on investment.
Google Ads YouTube
What are YouTube Ads and how do they work?
YouTube Ads are sponsored videos that appear before, during, or after other content, as well as on the homepage, search results, and Shorts.
You can opt for interactive formats, non-skippable ads of 6 to 15 seconds, or even TrueView optimized for action with clear CTAs.
These campaigns rely on advanced targeting based on behavioral data, purchase intentions and similar audiences, allowing you to reach exactly the right decision-makers or consumers.
It is possible to combine creativity and performance by delivering a video message that makes an impression and supports your business objectives.
YouTube campaigns generate on average a significant impact on awareness and purchase intent, with an average 40% increase in brand-related searches after exposure to video ads, confirming their effectiveness in driving demand.
Omnichannel strategy
The difference of having Bofu as a growth partner
For a marketing department, choosing Bofu to manage your YouTube Ads campaigns means much more than buying video advertising: it means benefiting from a strategic partner who understands your growth challenges and profitability constraints.
Our experts analyze your positioning, your market and your objectives to design a video strategy adapted to your marketing funnel.
We create, optimize, and continuously monitor your ads so that every euro invested generates a measurable impact.
With Bofu, your YouTube campaigns don't just generate views; they turn into leads, sales, and tangible results.
Flat-rate management
What tools and practices are essential to maximize your YouTube campaigns?
To get the most out of YouTube Ads, we're building a complete ecosystem: integrating with Google Analytics 4 and Looker Studio to track post-video conversions, using Google Tag Manager to accurately measure interactions, and deploying smart bidding strategies (maximize conversions, target ROAS).
We leverage audiences from your Search and Display campaigns to refine remarketing and generate high-performing lookalike segments.
With these tools and our expertise, every marketing department can transform YouTube into a measurable growth channel, while benefiting from expert management that continuously optimizes your budgets and results.
search engine advertising
SEM solutions
SEO, SEM and SMM
Analysis and strategy
Conversions
Google tools (GTM, GA4, etc.)
Ad groups and quality
Campaign audit
Products
Google Merchant Center
Services
Google My Business
Display
HTML5 and AMP Animated Banners
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
Google Ads YouTube Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
YouTube Ads is Google's advertising platform for displaying video ads on YouTube and its partner network.
YouTube Ads helps you reach a massive audience, capture attention with engaging videos, and precisely target users based on their interests and behaviors.
YouTube offers several formats: skippable TrueView In-Stream, TrueView for Action, non-skipable In-Stream Ads, Bumper Ads, Discovery Ads, Masthead Ads and YouTube Shorts Ads.
Targeting is based on audience (interests, browsing habits), keywords, specific videos and channels, and demographics (age, gender, location).
TrueView allows users to skip the ad after 5 seconds and is only charged if the ad is viewed for at least 30 seconds. Bumper Ads are non-skippable 6-second videos, charged by CPM.
Cost varies depending on bids, format, and competition. The average CPV is between $0.05 and $0.30, while CPM campaigns can cost between $5 and $20 per thousand impressions. Varies by niche.
Key metrics include video completion rate (VTR), click-through rate (CTR), cost per view (CPV), ROAS, and conversions generated.
It's recommended to invest at least $500 to $1,000 per month to achieve significant results and optimize ad performance. Again, this depends on the rest of your strategy, your type of service or product, and the rest of your mix.
It's essential to capture attention within the first 5 seconds, use a clear message, add subtitles, incorporate a visible call to action, and test different video variations.
A negative keyword is a search term that you exclude from your ad campaign. This helps ensure that your ad won't appear when users search for that term. Negative keywords are often used to avoid costly clicks on search terms that aren't relevant to your business.
It depends on the format. For TrueView, a duration between 15 and 30 seconds is recommended. For Bumper Ads, the limit is 6 seconds.
Yes, YouTube is a great channel for B2B, especially for sharing case studies, product demos, and educational content targeting professional audiences.
Video remarketing allows you to retarget users who have already watched your videos, visited your website, or interacted with your brand on YouTube.
Videos should be short, impactful, and suitable for a vertical format. It's also recommended to include a clear call to action and dynamic music to maximize engagement.
Billing on Google Ads is based on a pay-per-click (PPC) system. You only pay when someone clicks on your ad. You can set a maximum daily budget for your ads and the amount you're willing to pay for each click on your ad. Google charges your account each time your daily budget is reached or at the end of each month, whichever comes first.
YouTube Shopping Ads allows you to embed product listings directly into videos. It's also possible to use dynamic remarketing to target visitors who have viewed a product.
Yes, with TrueView for Action formats and form extensions, it is possible to collect leads directly through YouTube without the user leaving the platform.
YouTube Ads are particularly effective for awareness and engagement, but can also generate conversions with good targeting and tailored calls to action.
Yes, YouTube video ads can also appear on Google partner sites and apps through the Display Network.
Using automated bidding strategies like Target ROAS or Maximize Conversions allows you to optimize your budget based on performance.
Bofu offers an expert approach to video strategy, advanced targeting, and bid optimization to maximize ROI and ensure effective YouTube ad delivery.
