TO BEGIN |
|
---|---|
eCommerce + B2B business analysis & strategy |
$5,000 |
Analysis & Strategy service company |
$2,500 |
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard) |
$3,500 |


Google ads shopping
What are Google Shopping Ads?
Google Shopping Ads are sponsored product listings that appear on Google Search, Google Images, YouTube, and the Google Partner Network.
They feature a product image, price, seller name, and key information like promotions or reviews. Unlike traditional campaigns, they rely on a data feed from your e-commerce catalog and are designed to generate direct sales.
These ads also take advantage of the power of Google's algorithms to appear at the right time in front of qualified buyers, thus maximizing the effectiveness of your advertising budget.
Google Ads shopping
Why do Shopping advertising?
Shopping advertising on Google has become essential for e-commerce retailers looking to boost their sales.
Unlike text ads, Shopping ads display your products with photos, prices, and customer reviews, attracting attention and making it easier to make a purchase. These placements benefit from premium visibility at the top of search results and on other Google properties like YouTube or Discover.
Internet users who click on these ads already have the intention to purchase, which translates into a higher conversion rate and a better controlled cost per click thanks to smart bidding.
Shopping campaigns generate an average of 30% more conversions and a 25-40% higher ROAS than text ads, demonstrating their ability to reach shoppers ready to take action.

Omnichannel strategy
Google Ads experts
We deeply analyze the added value of each client to create tailor-made advertising campaigns that fully exploit the potential of various Google ad formats - whether search, display, video, shopping, apps, services premises or even MAX performance.
This approach makes it possible to reach the target audience at different points in their online journey, ensuring a constant and consistent brand presence.
By adjusting advertising objectives to the particularities of each client, we maximize the effectiveness of campaigns, thus leading to increased performance and optimal return on investment.
Our omnichannel approach is not just a strategy, it's a philosophy that guides how we connect brands with their audiences in meaningful and impactful ways.
turnkey service
What tools are essential to maximize product presence on Google?
To take full advantage of Shopping campaigns, certain tools are essential. Google Merchant Center centralizes and validates your product feed, while Google Manufacturer Center enriches your item information.
Integration with CMSs like Shopify or WooCommerce allows you to automatically sync your product data. Finally, Google Analytics 4 and Google Ads Smart Bidding offer precise performance tracking and continuous optimization.
Combined with Bofu's expertise, these tools ensure maximum and profitable presence of your products across the entire Google ecosystem.
search engine advertising
SEM solutions

SEO, SEM and SMM
Analysis and strategy

Conversions
Google tools (GTM, GA4, etc.)

Ad groups and quality
Campaign audit

Products
Google Merchant Center

Services
Google My Business

Display
HTML5 and AMP Animated Banners

Google Looker Studio
Analytics and Dashboards

internal team
Training for managers
SME Service (less than 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$799 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2696 |
||
12 month flat rate price |
$1599 |
||
6 month flat rate price |
$1899 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
* 25% additional to add advanced creative performance * 50% additional for an additional language |
|||
Strategic consultation (per hour) $200/h Min 20H |
SME eCommerce (less than $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Package Service Values |
$4995 |
||
12 month flat rate price |
$3999 |
||
6 month flat rate price |
$4299 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available |
|||
Strategic consultation (per hour) $200/h Min 20H |
B2C Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 1300 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2996 |
||
12 month flat rate price |
$2599 |
||
6 month flat rate price |
$2899 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
B2B Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$3495 |
||
12 month flat rate price |
$3099 |
||
6 month flat rate price |
$3399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$5995 |
||
12 month flat rate price |
$4995 |
||
6 month flat rate price |
$5399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + AMAZON
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Package Service Values |
$8994 |
||
12 month flat rate price |
$7994 |
||
6 month flat rate price |
$8399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2B
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Package Service Values |
$11,994 |
||
12 month flat rate price |
$10,499 |
||
6 month flat rate price |
$10,999 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
Google Ads Shopping Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
Google Shopping Ads is a type of advertising that allows you to display products in the form of cards with images, prices, and descriptions directly on Google Search, Google Images, YouTube, and other partner platforms.
They use a product feed from Google Merchant Center and appear to users when they search for specific items, without having to enter manual text ads.
Google Shopping ads display images and product information, while Search Ads are text-only and based on keywords defined by the advertiser.
Google Shopping ads appear on Google Search, Google Images, YouTube, Google Discover, Gmail, and sites in the Search Partner Network.
Yes, it is primarily intended for online stores that sell physical products and can manage a product feed through Google Merchant Center.
Google Merchant Center is a platform that hosts and synchronizes your product catalog with Google Shopping to enable their display in ads.
First, you need to upload a product feed to Google Merchant Center, then create a Google Shopping campaign through Google Ads by setting a budget, bidding strategy, and targeting settings.
Standard Shopping campaigns offer manual control over bidding and targeting, while Smart Shopping campaigns use artificial intelligence to automate delivery and optimize conversions.
Yes, Performance Max has replaced Smart Shopping by integrating Shopping with other ad formats like YouTube, Display, and Search into a single campaign powered by Google's AI.
They offer increased visibility on Google, a better conversion rate , an improved user experience and optimized bid management to maximize profitability.
It's essential to optimize product titles, descriptions, and images, use relevant keywords, and ensure prices and availability are always up to date in Google Merchant Center.
Yes, dynamic remarketing campaigns allow you to target users who visited your site without purchasing and show them the products they viewed.
Google doesn't impose a minimum, but it's recommended to start with a few hundred dollars per month and adjust based on performance and ROI and the mix depending on your goals.
There is no minimum budget for Google Ads advertisements. You can set your own daily budget based on your advertising goals. However, it's important to keep in mind that the more you're willing to spend, the more likely you are to achieve your advertising goals.
Options include Maximize Conversions, Target ROAS (Return on Ad Spend) , and Manual CPC for those who prefer more precise control over costs.
No, but Google Shopping offers native integration with Shopify, WooCommerce, and BigCommerce , making product feed management much easier.
It's crucial to use negative keywords , exclude low-margin products, test different bidding strategies, and adjust campaigns based on performance.
Yes, products with positive reviews and a good rating are more likely to attract clicks and generate conversions. Google allows you to integrate product reviews directly into ads.
Yes, it is possible to add promotions, discounts, and special offers in Google Merchant Center to display them directly in Shopping ads.
Choosing a Google Ads agency can be a difficult task, as there are many agencies offering similar services. Here are some tips to help you choose the right Google Ads agency for your needs:
- Check their experience and certifications: Make sure the agency has a proven track record of managing Google Ads advertising campaigns and has relevant certifications such as Google Ads Partner certifications. Agencies that have certifications prove that they have undergone extensive training and have the skills necessary to effectively manage Google Ads advertising campaigns.
- Ask for references and testimonials: Ask the agency to provide you with references from previous clients and testimonials to get an idea of their experience and success in managing ad campaigns.
- Evaluate their work process: ask the agency to explain their work process for managing ad campaigns. Make sure they have a clear and consistent way to manage ad campaigns and use advanced tools to track and optimize performance.
- Understand their expertise and specialization: Each agency may have a particular expertise or specialization. Make sure the agency you choose has the expertise and specialization needed to manage your ad campaigns, based on your goals and industry.
- Assess their communication and transparency: Make sure the agency has clear and transparent communication throughout the ad campaign management process. They should be able to clearly explain their strategy and results to you, as well as provide regular performance reports.
- Assess their availability and flexibility: make sure the agency is available to answer your questions and resolve any issues that may arise. Also, make sure they are flexible and able to adapt to your needs and constraints.
By following these tips, you can find a Google Ads agency that suits your needs and can help you get better results from your Google Ads advertising campaigns.
Google Shopping displays ads on Google and its partners , while Amazon Ads targets shoppers directly on the Amazon marketplace , where they are more likely to buy immediately.
Bofu optimizes your Shopping campaigns with a tailored strategy , real-time performance tracking , and omnichannel integration to maximize your return on advertising investment.