Google ads max performance
Why advertise Performance Max?
For marketing teams that want to go beyond isolated campaigns, Performance Max offers comprehensive coverage across the entire Google ecosystem: Search, Display, YouTube, Discover, Gmail, Maps, and even Shopping.
This solution leverages artificial intelligence to deliver your ads to the right users, at the right time, and on the right channel, while adjusting bids in real time.
The result: you maximize your conversion rate and achieve a higher return on your advertising investment. With a single point of control, you gain massive and consistent visibility, simplifying management while amplifying impact.
Google Ads max performance
What are Max Performance Campaigns and how do they work?
Performance Max combines creative assets (headlines, descriptions, images, videos) to automatically generate ads tailored to each platform, leveraging audience signals and machine learning.
The algorithm identifies the users most likely to interact with your offering, adjusts placements, and continuously tests to optimize performance. For marketing departments, this guarantees a dynamic strategy that evolves with your data and goals.
Whether you want to grow your online sales, promote services, or generate B2B leads, Performance Max lets you deploy unified, data-driven campaigns.
Performance Max campaigns average +18% conversions at a similar cost and deliver higher ROAS through automated optimization across all Google channels, maximizing the value of advertising investments.
Omnichannel strategy
The difference of having Bofu as a growth partner
With Bofu, your Performance Max campaigns become a true growth engine, designed for marketing departments looking for measurable results and an integrated omnichannel approach.
We don't just launch ads: we analyze your business goals, audiences, and catalog to build an optimized advertising architecture. Our experts continuously configure, test, and adjust every asset—bid, message, and visual—to maximize ROAS and reduce cost per acquisition.
By choosing Bofu, you benefit from strategic support and rigorous execution that make Performance Max a powerful and profitable lever.
Flat-rate management
What tools and practices are essential to maximize your Performance Max campaigns?
At Bofu, we are building a complete ecosystem to leverage the potential of Performance Max: integrating audience signals from Google Analytics 4, tracking ROAS via Looker Studio and continuous A/B testing on your visuals and messages
We segment your campaigns by product category or service line for optimal control and leverage Dynamic Remarketing to retarget the most qualified visitors.
Thanks to auction automation and detailed analysis of key indicators (CPA, CTR, conversion rate), we adjust your campaigns in real time to transform each impression into concrete results.
search engine advertising
SEM solutions
SEO, SEM and SMM
Analysis and strategy
Conversions
Google tools (GTM, GA4, etc.)
Ad groups and quality
Campaign audit
Products
Google Merchant Center
Services
Google My Business
Display
HTML5 and AMP Animated Banners
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
Google Ads Max Performance Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
Performance Max is an automated campaign type that uses Google's artificial intelligence to serve ads across all Google channels (Search, Display, YouTube, Discover, Gmail, and Google Maps) to maximize conversions.
They enable distribution across all Google channels, optimized bid and audience management, advanced automation, and continuous performance improvement through machine learning.
Unlike Search or Display campaigns that focus on a specific channel, Performance Max combines all Google channels into a single campaign and uses artificial intelligence to automate bidding and targeting.
Ads appear on Google Search, Display Network, YouTube, Gmail, Discover, and Google Maps. They may also be visible on Google partners.
Campaigns use a mix of advertiser-provided headlines, descriptions, images, logos, and videos to automatically generate ads tailored to each channel.
No, but if you don't provide a video, Google will automatically generate one from the other visuals. It's recommended to create a custom video to optimize performance.
Google uses audience signals provided by the advertiser (customer lists, custom audiences, past interactions) and its own algorithm to identify the most qualified prospects.
Unlike traditional campaigns, Performance Max does not allow precise manual control of placements, but it is possible to exclude certain categories of placements.
Audience signals help tell Google which audiences are most relevant to your brand. The algorithm uses this data to refine targeting and find more users likely to convert.
The budget depends on the conversion goals and the competition, but an investment of at least $50-100 per day is recommended to achieve significant results. This is not a complete strategy in itself but should be part of the mix or intended to cover specific events and specific signals EX: Store visits
Key metrics include target ROAS, conversion rate, cost per acquisition (CPA), impression rate, CTR, and performance distribution across channels.
Yes, Performance Max is particularly effective for eCommerce, especially when used with Google Merchant Center to automatically display available products.
B2B companies can leverage Performance Max to generate leads via Google Lead Forms, optimize business audience targeting, and analyze user journeys via Google Analytics 4.
Yes, Google has announced that Performance Max is becoming the primary solution for Shopping campaigns, with more automated product feed management.
Yes, Performance Max allows you to use dynamic remarketing to retarget users who have previously visited your site or interacted with your ads.
It is recommended to use accurate audience signals, test different creative assets, leverage Google Analytics 4 reports, and adjust target ROAS to maximize profitability.
Yes, Performance Max can be integrated with Looker Studio for detailed performance tracking and better analysis of conversion data.
AI automatically adjusts bidding, targeting, and ad delivery based on conversion signals and real-time performance, enabling continuous optimization.
Bofu supports you with advanced expertise in bid optimization, omnichannel integration and targeting strategy, ensuring maximum return on investment.
