TO BEGIN |
|
---|---|
eCommerce + B2B business analysis & strategy |
$5,000 |
Analysis & Strategy service company |
$2,500 |
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard) |
$3,500 |


Google ads display
Why use Display Advertising?
Display advertising allows you to promote your products or services before people actively search for them.
With visual ads across millions of Google partner sites and apps, your brand gains awareness and captures the attention of potential buyers at different points in their journey.
Whether it's to develop your brand recognition, attract qualified traffic or stimulate conversions, Display acts as a powerful lever.
Additionally, it helps expand your reach and connect with audiences who might never have encountered your offering otherwise.
Google Ads Display
The bofu method
The Bofu Method in search advertising takes a strategic omnichannel approach, starting with brand search, thus targeting the intentions closest to your products or services. We prioritize optimal positioning in searches, ensuring constant visibility in front of our prospects. This visibility is maintained thanks to retargeting (remarketing) in search, or via display and video, depending on the volume of traffic.
In our strategy, Google Ads is used to precisely target users' search intent. However, this represents only one component of an integrated marketing strategy, also including other advertising platforms such as social networks. This multi-channel method ensures that our clients remain visible throughout their audience's online journey. Just like our approach in SEO and SEM, our objective is to maximize ROI by adapting our tactics to the different stages of the customer journey, taking into account the competitiveness of keywords and the specificity of each company.
With a network that reaches nearly 90% of Internet users across more than 2 million sites, applications and videos, and that exposes 80% of users every day, Google Display Ads today represent one of the most powerful levers for building awareness and capturing attention on a large scale.

Omnichannel strategy
The difference of having Bofu as a growth partner
With Bofu, your Display campaigns are never left to chance: we build a tailor-made strategy that takes into account your objectives, your positioning and your budget.
Our team is adept at using Google Ads tools and best practices to create impactful and profitable visual ads.
We analyze your audiences, optimize placements and adjust bids to maximize every investment.
By collaborating with Bofu, you benefit from strategic and operational support that transforms your impressions into real growth opportunities.
Flat-rate management
What tools are essential to maximize the presence of your Display ads?
To fully exploit the potential of Display, certain tools and practices are essential.
Google Analytics 4 and Looker Studio integration provides accurate conversion and engagement tracking, while Google's automated bidding strategies optimize costs and ROI.
Dynamic remarketing allows you to intelligently retarget interested visitors, and advanced targeting (by audience, context, or location) refines delivery to reach the right people at the right time.
With Bofu's expertise, these tools combine to strengthen the visibility and performance of your Display campaigns.
search engine advertising
SEM solutions

SEO, SEM and SMM
Analysis and strategy

Conversions
Google tools (GTM, GA4, etc.)

Ad groups and quality
Campaign audit

Products
Google Merchant Center

Services
Google My Business

Display
HTML5 and AMP Animated Banners

Google Looker Studio
Analytics and Dashboards

internal team
Training for managers
SME Service (less than 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$799 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2696 |
||
12 month flat rate price |
$1599 |
||
6 month flat rate price |
$1899 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
* 25% additional to add advanced creative performance * 50% additional for an additional language |
|||
Strategic consultation (per hour) $200/h Min 20H |
SME eCommerce (less than $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Package Service Values |
$4995 |
||
12 month flat rate price |
$3999 |
||
6 month flat rate price |
$4299 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available |
|||
Strategic consultation (per hour) $200/h Min 20H |
B2C Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 1300 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2996 |
||
12 month flat rate price |
$2599 |
||
6 month flat rate price |
$2899 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
B2B Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$3495 |
||
12 month flat rate price |
$3099 |
||
6 month flat rate price |
$3399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$5995 |
||
12 month flat rate price |
$4995 |
||
6 month flat rate price |
$5399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + AMAZON
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Package Service Values |
$8994 |
||
12 month flat rate price |
$7994 |
||
6 month flat rate price |
$8399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2B
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Package Service Values |
$11,994 |
||
12 month flat rate price |
$10,499 |
||
6 month flat rate price |
$10,999 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
Google Ads Display Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
A Display campaign allows you to run visual ads across Google's partner network, including websites, mobile apps, YouTube, and Gmail.
Search ads appear in Google search results in response to specific queries, while Display ads appear as banners on partner websites and apps.
Google Display offers responsive ads, static images, interactive HTML5 ads, videos, and lightbox ads that expand on hover or click.
A Display campaign is ideal for awareness, branding, and remarketing, while a Search campaign is more effective for capturing prospects with immediate purchase intent.
Any business can use Google Display, but it's especially effective for brands looking to increase awareness, launch a product, or retarget website visitors.
Google Display allows you to target users based on their online behavior, interests, sites they visit, search history, and location.
Top-performing strategies include in-market audience targeting, affinity targeting, custom audiences, contextual targeting, and remarketing.
Remarketing allows you to display ads to users who have already visited your site, encouraging them to return to complete their purchase or engagement.
Standard remarketing displays generic ads to previous visitors, while dynamic remarketing displays personalized ads based on the products or services the user viewed.
Ads should contain compelling visuals, a clear message, a strong call to action, and be tested in multiple variations to identify the best performing one.
- Search Network Campaigns: These ads are usually in text format and appear on Google search results pages when someone searches for a product or service similar to yours.
- Display Network campaigns: These ads are usually image-based and can appear on websites or apps that your customers access.
- Video campaigns: These video ads are typically 6 or 15 seconds long and appear just before or while the user is watching a video on YouTube.
- Shopping Campaigns: These ads allow online merchants to promote their products directly on Google, displaying images, titles and prices of their products on Google search results pages.
- Max Performance: This campaign displays your ad across multiple Google advertising channels, such as the Search Network, Display Network, YouTube, and Discover, to reach the greatest number of potential customers.
- App campaigns: These ads promote your app on the Google Play Store or Google Search Network.
When it comes to payment models, Google Ads offers several options, including:
- Cost per click (CPC) or pay per click (PPC): You only pay if someone clicks on your ad.
- Cost per impression: Payment is based on the number of times your ad was shown, regardless of whether the user clicked on it or not.
- Cost per engagement: You pay each time a user completes a predefined action, such as watching a video ad.
The budget depends on the objectives and competition, but a minimum investment of a few hundred to several thousand dollars is recommended to achieve significant results.
Popular strategies include optimized CPC, target ROAS, and cost per thousand viewable impressions (vCPM), depending on campaign goals.
Performance can be tracked through Google Ads, Google Analytics 4, and Looker Studio to analyze click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
It is possible to exclude certain placements, use manual targeting, and regularly monitor placement reports to adjust delivery.
Yes, Display ads adapt to mobile, tablet, and desktop, ensuring optimal delivery across all device types.
Results may vary, but a testing period of 2 to 4 weeks is typically required to collect sufficient data and optimize performance.
Yes, it is recommended to combine Google Display with Search, YouTube Ads, Performance Max, and social media for an effective omnichannel strategy.
Frequency capping can be set to avoid overexposure and ensure an optimal user experience while maximizing brand recall.
Bofu offers expert Display campaign management, optimizing targeting, ads, and bidding to maximize ROI and ensure effective delivery across the Google network.