Search engine advertising

Google Ads Display Campaigns

Increase your visibility, your notoriety and engage your audience with content specific to their user journey.

Google ads display

Why use Display Advertising?

Display advertising allows you to promote your products or services before people actively search for them.

With visual ads across millions of Google partner sites and apps, your brand gains awareness and captures the attention of potential buyers at different points in their journey.

Whether it's to develop your brand recognition, attract qualified traffic or stimulate conversions, Display acts as a powerful lever.

Additionally, it helps expand your reach and connect with audiences who might never have encountered your offering otherwise.

With a network that reaches nearly 90% of Internet users across more than 2 million sites, applications and videos, and that exposes 80% of users every day, Google Display Ads today represent one of the most powerful levers for building awareness and capturing attention on a large scale.

Google

Omnichannel strategy

The difference of having Bofu as a growth partner

With Bofu, your Display campaigns are never left to chance: we build a tailor-made strategy that takes into account your objectives, your positioning and your budget.

Our team is adept at using Google Ads tools and best practices to create impactful and profitable visual ads.

We analyze your audiences, optimize placements and adjust bids to maximize every investment.

By collaborating with Bofu, you benefit from strategic and operational support that transforms your impressions into real growth opportunities.

search engine advertising

SEM solutions

bofu_banner-Bofu Agence Marketing

SEO, SEM and SMM

Analysis and strategy

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Conversions

Google tools (GTM, GA4, etc.)

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Ad groups and quality

Campaign audit

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Products

Google Merchant Center

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Services

Google My Business

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Display

HTML5 and AMP Animated Banners

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Google Looker Studio

Analytics and Dashboards

bofu_banner-Bofu Agence Marketing

internal team

Training for managers

TO BEGIN

eCommerce + B2B business analysis & strategy

$5,000

Analysis & Strategy service company

$2,500

Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)

$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$799

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2696

12 month flat rate price

$1599

6 month flat rate price

$1899

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

* 25% additional to add advanced creative performance

* 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$1999

Package Service Values

$4995

12 month flat rate price

$3999

6 month flat rate price

$4299

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available

Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 1300 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2996

12 month flat rate price

$2599

6 month flat rate price

$2899

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$3495

12 month flat rate price

$3099

6 month flat rate price

$3399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$5995

12 month flat rate price

$4995

6 month flat rate price

$5399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$2999

Package Service Values

$8994

12 month flat rate price

$7994

6 month flat rate price

$8399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3999

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$3499

Package Service Values

$11,994

12 month flat rate price

$10,499

6 month flat rate price

$10,999

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

Google Ads Display Frequently Asked Questions

Here are all the most frequently asked questions that our customers and prospects ask us

A Display campaign allows you to run visual ads across Google's partner network, including websites, mobile apps, YouTube, and Gmail.

Search ads appear in Google search results in response to specific queries, while Display ads appear as banners on partner websites and apps.

Google Display offers responsive ads, static images, interactive HTML5 ads, videos, and lightbox ads that expand on hover or click.

A Display campaign is ideal for awareness, branding, and remarketing, while a Search campaign is more effective for capturing prospects with immediate purchase intent.

Any business can use Google Display, but it's especially effective for brands looking to increase awareness, launch a product, or retarget website visitors.

Google Display allows you to target users based on their online behavior, interests, sites they visit, search history, and location.

Top-performing strategies include in-market audience targeting, affinity targeting, custom audiences, contextual targeting, and remarketing.

Remarketing allows you to display ads to users who have already visited your site, encouraging them to return to complete their purchase or engagement.

Standard remarketing displays generic ads to previous visitors, while dynamic remarketing displays personalized ads based on the products or services the user viewed.

Ads should contain compelling visuals, a clear message, a strong call to action, and be tested in multiple variations to identify the best performing one.

  • Search Network Campaigns: These ads are usually in text format and appear on Google search results pages when someone searches for a product or service similar to yours.
  • Display Network campaigns: These ads are usually image-based and can appear on websites or apps that your customers access.
  • Video campaigns: These video ads are typically 6 or 15 seconds long and appear just before or while the user is watching a video on YouTube.
  • Shopping Campaigns: These ads allow online merchants to promote their products directly on Google, displaying images, titles and prices of their products on Google search results pages.
  • Max Performance: This campaign displays your ad across multiple Google advertising channels, such as the Search Network, Display Network, YouTube, and Discover, to reach the greatest number of potential customers.
  • App campaigns: These ads promote your app on the Google Play Store or Google Search Network.

When it comes to payment models, Google Ads offers several options, including:

  • Cost per click (CPC) or pay per click (PPC): You only pay if someone clicks on your ad.
  • Cost per impression: Payment is based on the number of times your ad was shown, regardless of whether the user clicked on it or not.
  • Cost per engagement: You pay each time a user completes a predefined action, such as watching a video ad.

The budget depends on the objectives and competition, but a minimum investment of a few hundred to several thousand dollars is recommended to achieve significant results.

Popular strategies include optimized CPC, target ROAS, and cost per thousand viewable impressions (vCPM), depending on campaign goals.

Performance can be tracked through Google Ads, Google Analytics 4, and Looker Studio to analyze click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

It is possible to exclude certain placements, use manual targeting, and regularly monitor placement reports to adjust delivery.

Yes, Display ads adapt to mobile, tablet, and desktop, ensuring optimal delivery across all device types.

Results may vary, but a testing period of 2 to 4 weeks is typically required to collect sufficient data and optimize performance.

Yes, it is recommended to combine Google Display with Search, YouTube Ads, Performance Max, and social media for an effective omnichannel strategy.

Frequency capping can be set to avoid overexposure and ensure an optimal user experience while maximizing brand recall.

Bofu offers expert Display campaign management, optimizing targeting, ads, and bidding to maximize ROI and ensure effective delivery across the Google network.