Google Ads Discovery
What are Discovery Ads campaigns and how do they work?
Discovery Ads are native ads that integrate seamlessly into the user experience of Google platforms.
Featured on the Discover feed, YouTube homepage, video suggestions, and Gmail tabs, they come as single images or interactive carousels.
Powered by machine learning, they analyze behavioral and demographic signals to identify users most likely to be interested in your products or services.
For marketing departments, this means an additional channel to capture quality leads, build awareness, and drive sales in an environment where your audiences are already engaged.
Google Ads discovery
Why advertise with Discovery Ads?
For a marketing department looking to expand its reach and create new opportunities, Discovery Ads are a particularly powerful tool.
Unlike search-driven campaigns, they reach your prospects where they spend their time: in Google Discover, on YouTube, or in Gmail, as they explore relevant content.
With immersive visuals and intelligent targeting, these ads generate interest even before demand arises.
The result: a competitive cost per click, increased visibility and a higher engagement rate, ideal for nurturing your audiences and generating future conversions.
Discovery campaigns enable brands to be present where users explore new ideas, reaching over 3 billion people each month across YouTube, Discover, and Gmail with immersive visuals that inspire action even before search.
Omnichannel strategy
The difference of having Bofu as a growth partner
Choosing Bofu for your Discovery Ads campaigns means collaborating with a team that masters both strategy and execution.
We work upstream to understand your business objectives, personas, and sales channels, in order to build campaigns that integrate seamlessly into your marketing funnel.
Our specialists optimize every variable: from creating impactful visuals to targeting the most qualified audiences, while ensuring precise monitoring of return on investment.
With Bofu, you benefit from proactive support and expertise that transforms your Discovery campaigns into a real growth driver.
Flat-rate management
What tools and practices are essential to maximize your Discovery Ads campaigns?
To fully harness the power of Discovery Ads, we combine high-quality visuals, clear messaging, and calls to action that inspire people to take the next step.
We implement targeted remarketing campaigns to re-engage visitors who have shown interest, while testing different ad variations to optimize performance using Google's artificial intelligence.
With Google Analytics 4 integration and advanced dashboards via Looker Studio, we track every KPI—CTR, cost per conversion, ROAS—and adjust bids, audiences, and creatives in real time. Your Discovery Ads become a reliable driver of growth and measurable results.
search engine advertising
SEM solutions
SEO, SEM and SMM
Analysis and strategy
Conversions
Google tools (GTM, GA4, etc.)
Ad groups and quality
Campaign audit
Products
Google Merchant Center
Services
Google My Business
Display
HTML5 and AMP Animated Banners
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
Google Ads Discovery Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
Google Discovery Ads is an advertising format that allows you to display immersive and visually engaging ads on Google Discover, YouTube, and Gmail.
Discovery Ads are served on Google Discover, YouTube (homepage and video suggestions), and Gmail (Promotions and Social tabs).
Discovery Ads use machine learning to show ads to users most likely to be interested, while Display Ads are primarily based on contextual targeting and the location of partner sites.
Google offers two formats: individual ads with a single image and carousel ads, which feature multiple images that users can scroll through.
Discovery Ads use advanced targeting based on user interests, browsing behavior, past interactions, and demographics.
Yes, they allow you to retarget users who have already interacted with your site, viewed your products or abandoned their shopping cart.
Google doesn't impose a minimum budget, but it's recommended to invest at least a few hundred dollars per month to see significant results.
Key metrics to track include click-through rate (CTR), cost per conversion (CPA), return on ad spend (ROAS), and engagement rate.
Yes, they can be used for B2B by targeting the right audiences, particularly through remarketing and users' professional interests.
Discovery Ads appear on the YouTube homepage and in suggestions, but they don't serve videos. YouTube Ads, on the other hand, allow you to display video ads before, during, or after content.
No, unlike YouTube Ads, Discovery Ads only use static images in a native format.
No, Google automatically adapts ads based on the platform, but it is recommended to optimize visuals and messaging for each environment.
Discovery Ads generally have a lower CPC than search ads, but it varies depending on the industry and competition.
Yes, it is possible to exclude certain audience groups, including those who have already converted, to avoid wasting advertising budget.
It is advisable to test different visuals, refine audience targeting, analyze performance and adjust bids based on the results obtained.
High-quality visuals, exclusive offers, limited promotions, and engaging content tailored to users' interests perform best.
It is recommended to use at least three to five images to allow users to explore different offerings or aspects of the product.
Yes, they are particularly effective for eCommerce brands looking to promote products, generate leads and increase online sales.
Discovery Ads should be used alongside Google Search, Display, and YouTube campaigns to create an omnichannel approach and maximize brand visibility.
Bofu optimizes your Discovery Ads campaigns with a tailored strategy, maximizing targeting, testing high-performing visuals, and analyzing results to improve ROI.
