Search engine advertising

Google Ads Discovery Campaigns

Harness the power of Discovery Ads to help your business grow awareness, generate leads, and boost sales with an innovative, high-performance advertising format.

Google Ads Discovery

What are Discovery Ads campaigns and how do they work?

Discovery Ads are native ads that integrate seamlessly into the user experience of Google platforms.

Featured on the Discover feed, YouTube homepage, video suggestions, and Gmail tabs, they come as single images or interactive carousels.

Powered by machine learning, they analyze behavioral and demographic signals to identify users most likely to be interested in your products or services.

For marketing departments, this means an additional channel to capture quality leads, build awareness, and drive sales in an environment where your audiences are already engaged.

Discovery campaigns enable brands to be present where users explore new ideas, reaching over 3 billion people each month across YouTube, Discover, and Gmail with immersive visuals that inspire action even before search.

Google

Omnichannel strategy

The difference of having Bofu as a growth partner

Choosing Bofu for your Discovery Ads campaigns means collaborating with a team that masters both strategy and execution.

We work upstream to understand your business objectives, personas, and sales channels, in order to build campaigns that integrate seamlessly into your marketing funnel.

Our specialists optimize every variable: from creating impactful visuals to targeting the most qualified audiences, while ensuring precise monitoring of return on investment.

With Bofu, you benefit from proactive support and expertise that transforms your Discovery campaigns into a real growth driver.

search engine advertising

SEM solutions

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SEO, SEM and SMM

Analysis and strategy

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Conversions

Google tools (GTM, GA4, etc.)

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Ad groups and quality

Campaign audit

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Products

Google Merchant Center

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Services

Google My Business

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Display

HTML5 and AMP Animated Banners

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Google Looker Studio

Analytics and Dashboards

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internal team

Training for managers

TO BEGIN

eCommerce + B2B business analysis & strategy

$5,000

Analysis & Strategy service company

$2,500

Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)

$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$799

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2696

12 month flat rate price

$1599

6 month flat rate price

$1899

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

* 25% additional to add advanced creative performance

* 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$1999

Package Service Values

$4995

12 month flat rate price

$3999

6 month flat rate price

$4299

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available

Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 1300 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2996

12 month flat rate price

$2599

6 month flat rate price

$2899

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$3495

12 month flat rate price

$3099

6 month flat rate price

$3399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$5995

12 month flat rate price

$4995

6 month flat rate price

$5399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$2999

Package Service Values

$8994

12 month flat rate price

$7994

6 month flat rate price

$8399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3999

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$3499

Package Service Values

$11,994

12 month flat rate price

$10,499

6 month flat rate price

$10,999

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

Google Ads Discovery Frequently Asked Questions

Here are all the most frequently asked questions that our customers and prospects ask us

Google Discovery Ads is an advertising format that allows you to display immersive and visually engaging ads on Google Discover, YouTube, and Gmail.

Discovery Ads are served on Google Discover, YouTube (homepage and video suggestions), and Gmail (Promotions and Social tabs).

Discovery Ads use machine learning to show ads to users most likely to be interested, while Display Ads are primarily based on contextual targeting and the location of partner sites.

Google offers two formats: individual ads with a single image and carousel ads, which feature multiple images that users can scroll through.

Discovery Ads use advanced targeting based on user interests, browsing behavior, past interactions, and demographics.

Yes, they allow you to retarget users who have already interacted with your site, viewed your products or abandoned their shopping cart.

Google doesn't impose a minimum budget, but it's recommended to invest at least a few hundred dollars per month to see significant results.

Key metrics to track include click-through rate (CTR), cost per conversion (CPA), return on ad spend (ROAS), and engagement rate.

Yes, they can be used for B2B by targeting the right audiences, particularly through remarketing and users' professional interests.

Discovery Ads appear on the YouTube homepage and in suggestions, but they don't serve videos. YouTube Ads, on the other hand, allow you to display video ads before, during, or after content.

No, unlike YouTube Ads, Discovery Ads only use static images in a native format.

No, Google automatically adapts ads based on the platform, but it is recommended to optimize visuals and messaging for each environment.

Discovery Ads generally have a lower CPC than search ads, but it varies depending on the industry and competition.

Yes, it is possible to exclude certain audience groups, including those who have already converted, to avoid wasting advertising budget.

It is advisable to test different visuals, refine audience targeting, analyze performance and adjust bids based on the results obtained.

High-quality visuals, exclusive offers, limited promotions, and engaging content tailored to users' interests perform best.

It is recommended to use at least three to five images to allow users to explore different offerings or aspects of the product.

Yes, they are particularly effective for eCommerce brands looking to promote products, generate leads and increase online sales.

Discovery Ads should be used alongside Google Search, Display, and YouTube campaigns to create an omnichannel approach and maximize brand visibility.

Bofu optimizes your Discovery Ads campaigns with a tailored strategy, maximizing targeting, testing high-performing visuals, and analyzing results to improve ROI.