Google ads demand generation
What are Demand Generation campaigns and how they work
Demand Generation is the intelligent evolution of Discovery Ads, leveraging Google's algorithms to show your ads where your ideal prospects spend time. Your messages appear on YouTube (home feed and suggestions), in Google Discover (personalized news feed), and within Gmail (Promotions and Social tabs).
These premium environments allow you to present video ads, interactive images and carousels that captivate your audiences.
Leveraging behavioral signals, predictive segments, and custom audiences, these campaigns put your brand in front of users who are likely to become your next customers, even before they express explicit intent.
Google Ads demand generation
Why Advertise Demand Generation
For a marketing department that wants to stand out, Demand Generation campaigns offer the opportunity to go beyond simply responding to existing demand.
They allow you to capture the attention of strategic audiences before they even search on Google, when they discover new brands and learn about innovative solutions.
With immersive visuals, engaging carousels, and native integrations into YouTube, Discover, and Gmail, you'll build awareness while stimulating real-world interest in your products and services. It's a proactive approach that paves the way for future conversions and fuels the marketing funnel from the start.
Demand Gen campaigns reach over 3 billion monthly users through visual properties like YouTube, Discover, and Gmail, providing massive reach to generate demand before consumers even begin their search.
The Bofu Difference
The difference of having Bofu as a growth partner
Entrusting your Demand Generation campaigns to Bofu means more than just activating a new advertising channel: it means benefiting from a partner who understands your business objectives and performance requirements. Our experts structure your campaigns to integrate seamlessly into your marketing ecosystem and create real opportunities ahead of demand.
We analyze your market segments, personas, and existing data to build precise audiences and deploy impactful advertising creatives.
Through continuous optimization and close monitoring, we help you transform visibility into qualified leads and measurable sales, while maximizing your return on investment.
Omnichannel strategy
What tools and practices are essential to maximizing your Demand Generation campaigns?
To fully harness the power of Demand Generation, we implement a comprehensive technical and strategic framework. We craft your visuals and messaging to stimulate curiosity and encourage clicks, while providing multiple variations for Google's AI to continuously test and optimize.
We refine audiences through similar segments, advanced remarketing, and exclusion of irrelevant profiles to focus your budget on the best opportunities.
With Google Analytics 4, Looker Studio, and Tag Manager, we accurately measure engagement, cost per conversion, and ROAS, adjusting bids and creatives to maximize your profitability across YouTube, Discover, and Gmail.
search engine advertising
SEM solutions
SEO, SEM and SMM
Analysis and strategy
Conversions
Google tools (GTM, GA4, etc.)
Ad groups and quality
Campaign audit
Products
Google Merchant Center
Services
Google My Business
Display
HTML5 and AMP Animated Banners
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
Google Ads Demand Generation Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
Demand Generation is a new Google Ads campaign type designed to engage users before they actively search for a product or service. It allows you to reach qualified audiences through YouTube, Google Discover, and Gmail.
Demand Generation replaces and enhances Discovery Ads by integrating more machine learning capabilities and optimizing ad delivery across several key platforms like YouTube, Gmail, and Discover.
Demand Generation campaigns use visual ads, embedded videos, and interactive carousels tailored to each platform.
Demand Generation ads run on YouTube (homepage and suggestions), Google Discover (mobile feed), and Gmail (Promotions and Social tabs).
Targeting relies on Google's AI, using users' browsing behaviors, interests, and past interactions to display relevant ads.
Yes, they can be effective for B2B by targeting specific audiences and using advanced remarketing to reach interested prospects.
Yes, these campaigns allow you to retarget users who have already interacted with your site, content, or previous ads.
The budget varies depending on the goals, but it is advisable to invest at least a few hundred dollars per month to achieve significant results.
CPC is often lower than search campaigns, but varies by industry, competition, and targeted audience segments.
A negative keyword is a search term that you exclude from your ad campaign. This helps ensure that your ad won't appear when users search for that term. Negative keywords are often used to avoid costly clicks on search terms that aren't relevant to your business.
It's essential to test multiple visuals, experiment with different ad messages, adjust targeting, and analyze performance to improve results.
Yes, they help boost product discovery and encourage consumers to explore new offerings before they even actively search.
Key KPIs include engagement rate, cost per conversion, click-through rate (CTR), and return on ad spend (ROAS).
Yes, it is possible to exclude certain audiences to avoid targeting users who do not match the campaign objectives.
It is recommended to use multiple visuals and videos to allow Google's AI to test different combinations and optimize performance.
Demand Generation focuses on generating interest before purchase intent, while Performance Max is a multi-channel campaign optimizing conversions across all Google networks.
Yes, it is recommended to integrate it into an omnichannel strategy combining Search, Display, Performance Max and YouTube Ads to maximize coverage and results.
Yes, it's important to use high-resolution images and engaging videos suitable for YouTube, Gmail, and Discover platforms.
Performance can improve quickly, but it's recommended to analyze results over several weeks to optimize targeting and ads.
Bofu helps you set up and optimize your Demand Generation campaigns by maximizing targeting, ad creativity, and return on investment.
Using a Google Ads Partner agency can be advantageous for several reasons:
- Deep Expertise: Google Ads Partner agencies have been trained and accredited by Google, which means they have deep expertise in online advertising best practices and the latest Google algorithm updates.
- Access to advanced features: Google Ads Partner agencies have access to advanced features of the Google Ads advertising platform, such as remarketing, retargeting, location targeting and ad personalization features.
- Performance tracking: Google Ads Partner agencies have access to advanced performance tracking tools that allow them to monitor the performance of your ad campaigns in real time and optimize bids and strategies to maximize results.
- Save time and effort: Google Ads Partner agencies can take over the management of your ad campaigns, allowing you to focus on your core business and save time and effort.
- Access to premium resources and support: Google Ads Partner agencies have access to premium training resources, technical assistance, and support from Google, allowing them to resolve issues quickly. problems and ensure the success of your advertising campaigns.
In summary, using a Google Ads Partner agency can provide you with increased expertise, access to advanced features, improved performance tracking, savings in time and effort, and access to resources and superior support to ensure the success of your advertising campaigns.
Contact Bofu for a personalized analysis of your audience and the implementation of a strategy adapted to your marketing objectives.
