Search engine advertising

Google Ads Demand Generation Campaigns

Generate awareness, grow interest, and convert prospects into customers through Google's best-in-class advertising channels.

request a quote

Google ads demand generation

What are Demand Generation campaigns and how they work

Demand Generation is the intelligent evolution of Discovery Ads, leveraging Google's algorithms to show your ads where your ideal prospects spend time. Your messages appear on YouTube (home feed and suggestions), in Google Discover (personalized news feed), and within Gmail (Promotions and Social tabs).

These premium environments allow you to present video ads, interactive images and carousels that captivate your audiences.

Leveraging behavioral signals, predictive segments, and custom audiences, these campaigns put your brand in front of users who are likely to become your next customers, even before they express explicit intent.

exploratory call

Demand Gen campaigns reach over 3 billion monthly users through visual properties like YouTube, Discover, and Gmail, providing massive reach to generate demand before consumers even begin their search.

Google

The Bofu Difference

The difference of having Bofu as a growth partner

Entrusting your Demand Generation campaigns to Bofu means more than just activating a new advertising channel: it means benefiting from a partner who understands your business objectives and performance requirements. Our experts structure your campaigns to integrate seamlessly into your marketing ecosystem and create real opportunities ahead of demand.

We analyze your market segments, personas, and existing data to build precise audiences and deploy impactful advertising creatives.

Through continuous optimization and close monitoring, we help you transform visibility into qualified leads and measurable sales, while maximizing your return on investment.

Exploratory call

search engine advertising

SEM solutions

SEO, SEM and SMM

Analysis and strategy

Conversions

Google tools (GTM, GA4, etc.)

Ad groups and quality

Campaign audit

Products

Google Merchant Center

Services

Google My Business

Display

HTML5 and AMP Animated Banners

Google Looker Studio

Analytics and Dashboards

internal team

Training for managers

TO BEGIN
eCommerce + B2B business analysis & strategy	$5,000
Analysis & Strategy service company	$2,500
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)	$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$799
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2696
12 month flat rate price	$1599
6 month flat rate price	$1899
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
* 25% additional to add advanced creative performance * 50% additional for an additional language
Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$1999
Package Service Values	$4995
12 month flat rate price	$3999
6 month flat rate price	$4299
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available
Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 1300 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2996
12 month flat rate price	$2599
6 month flat rate price	$2899
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$3495
12 month flat rate price	$3099
6 month flat rate price	$3399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$5995
12 month flat rate price	$4995
6 month flat rate price	$5399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$2999
Package Service Values	$8994
12 month flat rate price	$7994
6 month flat rate price	$8399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3999
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$3499
Package Service Values	$11,994
12 month flat rate price	$10,499
6 month flat rate price	$10,999
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

Google Ads Demand Generation Frequently Asked Questions

Here are all the most frequently asked questions that our customers and prospects ask us

What is Demand Generation in Google Ads?

Demand Generation is a new Google Ads campaign type designed to engage users before they actively search for a product or service. It allows you to reach qualified audiences through YouTube, Google Discover, and Gmail.

What is the difference between Demand Generation and Discovery Ads?

Demand Generation replaces and enhances Discovery Ads by integrating more machine learning capabilities and optimizing ad delivery across several key platforms like YouTube, Gmail, and Discover.

What ad formats are available for Demand Generation?

Demand Generation campaigns use visual ads, embedded videos, and interactive carousels tailored to each platform.

What platforms do Demand Generation ads appear on?

Demand Generation ads run on YouTube (homepage and suggestions), Google Discover (mobile feed), and Gmail (Promotions and Social tabs).

How does Google target users with Demand Generation?

Targeting relies on Google's AI, using users' browsing behaviors, interests, and past interactions to display relevant ads.

Are Demand Generation campaigns suitable for B2B?

Yes, they can be effective for B2B by targeting specific audiences and using advanced remarketing to reach interested prospects.

Can remarketing be used with Demand Generation?

Yes, these campaigns allow you to retarget users who have already interacted with your site, content, or previous ads.

What is the recommended budget for a Demand Generation campaign?

The budget varies depending on the goals, but it is advisable to invest at least a few hundred dollars per month to achieve significant results.

What is the average cost per click for Demand Generation campaigns?

CPC is often lower than search campaigns, but varies by industry, competition, and targeted audience segments.

What is a negative keyword in Google ads?

A negative keyword is a search term that you exclude from your ad campaign. This helps ensure that your ad won't appear when users search for that term. Negative keywords are often used to avoid costly clicks on search terms that aren't relevant to your business.

How to optimize Demand Generation ads?

It's essential to test multiple visuals, experiment with different ad messages, adjust targeting, and analyze performance to improve results.

Do Demand Generation Ads Work Well for eCommerce?

Yes, they help boost product discovery and encourage consumers to explore new offerings before they even actively search.

What are the KPIs to track for a Demand Generation campaign?

Key KPIs include engagement rate, cost per conversion, click-through rate (CTR), and return on ad spend (ROAS).

Can certain audiences be excluded from Demand Generation?

Yes, it is possible to exclude certain audiences to avoid targeting users who do not match the campaign objectives.

How many images or videos should I use in a Demand Generation ad?

It is recommended to use multiple visuals and videos to allow Google's AI to test different combinations and optimize performance.

What is the difference between Demand Generation and Performance Max?

Demand Generation focuses on generating interest before purchase intent, while Performance Max is a multi-channel campaign optimizing conversions across all Google networks.

Can Demand Generation be combined with other types of Google Ads campaigns?

Yes, it is recommended to integrate it into an omnichannel strategy combining Search, Display, Performance Max and YouTube Ads to maximize coverage and results.

Do Demand Generation campaigns require specific visuals?

Yes, it's important to use high-resolution images and engaging videos suitable for YouTube, Gmail, and Discover platforms.

How long does it take to see results with Demand Generation?

Performance can improve quickly, but it's recommended to analyze results over several weeks to optimize targeting and ads.

Why entrust the management of Demand Generation Ads to Bofu?

Bofu helps you set up and optimize your Demand Generation campaigns by maximizing targeting, ad creativity, and return on investment.

Why use a Google Ads Partner agency?

Using a Google Ads Partner agency can be advantageous for several reasons:

Deep Expertise: Google Ads Partner agencies have been trained and accredited by Google, which means they have deep expertise in online advertising best practices and the latest Google algorithm updates.
Access to advanced features: Google Ads Partner agencies have access to advanced features of the Google Ads advertising platform, such as remarketing, retargeting, location targeting and ad personalization features.
Performance tracking: Google Ads Partner agencies have access to advanced performance tracking tools that allow them to monitor the performance of your ad campaigns in real time and optimize bids and strategies to maximize results.
Save time and effort: Google Ads Partner agencies can take over the management of your ad campaigns, allowing you to focus on your core business and save time and effort.
Access to premium resources and support: Google Ads Partner agencies have access to premium training resources, technical assistance, and support from Google, allowing them to resolve issues quickly. problems and ensure the success of your advertising campaigns.

In summary, using a Google Ads Partner agency can provide you with increased expertise, access to advanced features, improved performance tracking, savings in time and effort, and access to resources and superior support to ensure the success of your advertising campaigns.

How to launch a Demand Generation campaign with Bofu?

Contact Bofu for a personalized analysis of your audience and the implementation of a strategy adapted to your marketing objectives.

Turnkey digital solutions

Search engine advertising

Google Ads Demand Generation Campaigns

Google ads demand generation

What are Demand Generation campaigns and how they work

Google Ads demand generation

Why Advertise Demand Generation

The Bofu Difference

The difference of having Bofu as a growth partner

Omnichannel strategy

What tools and practices are essential to maximizing your Demand Generation campaigns?

TO BEGIN

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

* 25% additional to add advanced creative performance * 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

A/B Test & Create 4 Banner Concept Variations per Initiative English and French available

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

* 25% additional to add advanced creative performance

* 50% additional for an additional language

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available