TO BEGIN |
|
---|---|
eCommerce + B2B business analysis & strategy |
$5,000 |
Analysis & Strategy service company |
$2,500 |
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard) |
$3,500 |


Google ads search
What is a Google Ads search campaign?
Search campaigns allow you to run sponsored ads in response to user queries on Google. When a prospect searches with relevant keywords, your ad can appear above organic results, increasing your visibility and click-through rate (CTR).
These ads are highly targeted because they respond directly to user intentions , making them a powerful marketing lever for:
✔ Generate online and in-store sales
✔ Obtain qualified leads (calls, forms, registrations)
✔ Increase your brand awareness
✔ Attract relevant traffic to your website
Search ads can also be enhanced with ad extensions to display additional information like your location, phone number, links to your strategic pages or special promotions.
Google Ads search
Why choose Bofu to manage your Google Search campaigns?
• Optimization of keywords and bids for better positioning at lower cost.
• Performance monitoring and analysis with GA4 and Looker Studio.
• Creation of advanced bidding strategies to maximize your return on investment.
• Omnichannel integration with other Google Ads campaigns (Performance Max, Display, YouTube).
Our paid search experts ensure that every click generates maximum value for your business .
Take it to the next level with Google Search Ads
Google Ads search campaigns are essential for generating leads and sales by capturing users at the exact moment they are searching for your products or services .
Contact Bofu today for expert management of your Google Ads campaigns and boost your growth with a powerful strategy.
Google Search ads reach people exactly when they're searching for products or services like yours.

Omnichannel strategy
Google Partners
We deeply analyze the added value of each client to create tailor-made advertising campaigns that fully exploit the potential of various Google ad formats - whether search, display, video, shopping, apps, services premises or even MAX performance.
This approach makes it possible to reach the target audience at different points in their online journey, ensuring a constant and consistent brand presence.
By adjusting advertising objectives to the particularities of each client, we maximize the effectiveness of campaigns, thus leading to increased performance and optimal return on investment.
Our omnichannel approach is not just a strategy, it's a philosophy that guides how we connect brands with their audiences in meaningful and impactful ways.
Flat-rate management
Why invest in Google Search campaigns?
Targeting based on purchase intent
Reach people who are actively searching for your products or services, with high conversion potential.
Mastery and profitability
With cost per click, you only pay when someone clicks on your ad, thus optimizing your acquisition cost.
Real-time optimization
Continuously adjust keywords, bids, and ads to maximize your performance.
Dominant visibility and brand protection
Your ads appear at the top of Google results, strengthening your presence and protecting your brand name from competitors.
search engine advertising
SEM solutions

SEO, SEM and SMM
Analysis and strategy

Conversions
Google tools (GTM, GA4, etc.)

Ad groups and quality
Campaign audit

Products
Google Merchant Center

Services
Google My Business

Display
HTML5 and AMP Animated Banners

Google Looker Studio
Analytics and Dashboards

internal team
Training for managers
SME Service (less than 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$799 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2696 |
||
12 month flat rate price |
$1599 |
||
6 month flat rate price |
$1899 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
* 25% additional to add advanced creative performance * 50% additional for an additional language |
|||
Strategic consultation (per hour) $200/h Min 20H |
SME eCommerce (less than $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Package Service Values |
$4995 |
||
12 month flat rate price |
$3999 |
||
6 month flat rate price |
$4299 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available |
|||
Strategic consultation (per hour) $200/h Min 20H |
B2C Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 1300 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2996 |
||
12 month flat rate price |
$2599 |
||
6 month flat rate price |
$2899 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
B2B Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$3495 |
||
12 month flat rate price |
$3099 |
||
6 month flat rate price |
$3399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$5995 |
||
12 month flat rate price |
$4995 |
||
6 month flat rate price |
$5399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + AMAZON
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Package Service Values |
$8994 |
||
12 month flat rate price |
$7994 |
||
6 month flat rate price |
$8399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2B
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Package Service Values |
$11,994 |
||
12 month flat rate price |
$10,499 |
||
6 month flat rate price |
$10,999 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
Google Ads Search Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
A Google Ads search campaign displays text ads on Google in response to user queries for specific products or services.
Search Ads appear on Google Search based on keywords users search for, while Display Ads are visual banners served on partner websites and apps.
It works on an auction model where advertisers select relevant keywords and set a budget for their ads to appear in sponsored results.
They allow you to target qualified users , obtain measurable results, control costs and continuously optimize advertising performance.
Cost varies depending on industry, competition, and bidding. Cost per click (CPC) can be optimized to maximize ROI.
It is recommended to use a mix of exact match, phrase match, and modified broad match keywords to capture the right queries while avoiding irrelevant clicks.
To avoid paying for unnecessary clicks, it's essential to understand your persona and the intent behind each search throughout the funnel, then tailor your campaigns accordingly. Implement a strategy that includes negative keywords (like "free," "job," "internship") to exclude irrelevant searches and focus your budget on qualified clicks.
Manual CPC allows full bidding control, while automated bidding (Maximize Conversions, Target ROAS) uses AI to adjust bids based on performance.
Quality Score is a rating assigned by Google based on the relevance of ads, keywords, and the landing page. A high score lowers the CPC and improves the ad position.
Yes, it is possible to target audiences based on their interests, search habits, geographic location, or even browsing history.
The most effective extensions include sitelinks, call extensions, price extensions, promotion extensions, and lead form extensions .
Key KPIs to track are click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) .
A DSA campaign automatically generates ads based on website content, allowing you to capture queries not covered by specific keywords.
No, it is recommended to use well-structured ad groups containing several similar keywords to ensure ad relevance and improve Quality Score.
Remarketing Lists for Search Ads (RLSA) allows you to target users who have already visited the site by displaying ads tailored to their past behavior.
Algorithm changes affect ad bidding, targeting, and attribution, requiring continuous campaign optimization to remain successful.
Yes, Google Search Ads is an excellent lever for capturing potential buyers via text or Shopping ads , in addition to Display and Performance Max campaigns.
Google Ads uses an auction system to determine the cost of each click on an ad and to determine whether the ad appears in search results. Bids can vary based on many factors, such as how much your competitors are willing to pay for similar clicks, your ad's performance history, the level of competition for particular keywords, and more.
This means that while you can set a daily and monthly budget for your campaign, there's no guarantee that you won't spend more than that budget. There are two main situations where Google Ads can exceed your budget:
- Spending above daily budget: Google Ads can spend more than your daily budget, but will never spend more than 2 times the daily budget multiplied by the number of days in the month. For example, if you have a daily budget of $50, Google Ads can spend up to $100 in a day, but will never spend more than $1,500 (30 days x 2 x $50) in total for the month.
This happens because Google Ads adjusts daily spend based on fluctuations in keyword demand and bid, so some days may be more expensive than others, but the costs may be offset on subsequent days.
- Spending above monthly budget: Google Ads may be spending more than your monthly budget if you have higher-than-expected cost days and reach your full monthly budget earlier than expected. In this case, Google Ads may continue to serve your ads and charge you additional fees until the end of the month.
To avoid going over your budget, it's important to regularly monitor your campaign's performance and set bids based on your available budget. You can also set cost-per-click (CPC) limits or bid strategies to help you keep costs under control.
Bofu optimizes your campaigns with advanced keyword strategy, smart bidding, and omnichannel integration to maximize the return on your advertising investment.