Google ads apps
Why advertise with Google Ads for Apps?
For results-driven marketing, app campaigns offer a powerful way to reach users where they spend their time: in Search, the Play Store, YouTube, Discover, Gmail, and Display.
Unlike traditional approaches, Google uses artificial intelligence to show your ads to audiences most likely to download or engage with your app.
This omnichannel approach simplifies management and allows you to multiply the points of contact with your prospects, maximizing the number of installations, stimulating in-app engagement and optimizing the profitability of your advertising investments.
Google Ads apps
What are Google Ads for Apps campaigns and how they work
App Campaigns leverage the assets you provide (titles, descriptions, images, videos) to automatically generate ads tailored to each platform.
You can run campaigns to increase installs, encourage engagement with existing users, or even drive pre-registrations before an official launch.
Google's algorithm continually tests asset combinations and adjusts bidding, targeting, and delivery to maximize download volume and key in-app actions.
For your marketing team, this means less operational management and more measurable results at scale.
App campaigns generate an average of 140% more conversions than manual methods and offer a lower cost per install, thanks to automated optimization across Search, Display, YouTube, and Google Play.
Omnichannel strategy
The difference of having Bofu as a growth partner
By choosing Bofu for your Google Ads app campaigns, you benefit from a strategic partner who understands the levers of mobile growth.
We work with you to develop a personalized approach that takes into account your acquisition goals, retention metrics, and business priorities. Our experts analyze your audiences, conversion data, and engagement signals to build campaigns that transform your advertising budgets into qualified downloads and concrete in-app actions.
With continuous monitoring and real-time optimizations, Bofu ensures that every euro invested contributes to the performance and sustainability of your mobile growth.
Flat-rate management
What tools and practices are essential to maximizing your app campaigns?
At Bofu, we integrate a complete ecosystem to guarantee the performance of your campaigns: conversion tracking with Firebase and mobile attribution partners, creation of varied and engaging assets to feed Google's AI, advanced segmentation to reach the right audiences and bidding strategies adapted to your objectives (CPI, ROAS, CPA).
We also implement re-engagement campaigns to bring back inactive users and increase customer lifetime value. With detailed reporting through Google Analytics 4 and Looker Studio, we continuously adjust your campaigns to maximize downloads and turn your users into loyal customers.
search engine advertising
SEM solutions
SEO, SEM and SMM
Analysis and strategy
Conversions
Google tools (GTM, GA4, etc.)
Ad groups and quality
Campaign audit
Products
Google Merchant Center
Services
Google My Business
Display
HTML5 and AMP Animated Banners
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
Google Ads for Apps Frequently Asked Questions
Here are all the most frequently asked questions that our customers and prospects ask us
A Google Ads app campaign is a type of automated advertising designed to promote mobile apps on Google Play, YouTube, Google Search, Display, and other platforms.
Campaigns can have three main goals: driving installs , increasing in-app engagement , or getting users to pre-register before an app launches .
Ads appear on Google Search, Google Play, YouTube, Google Display Network, Gmail, and Google Discover .
An install campaign targets new users to encourage them to download the app, while an engagement campaign targets existing users to encourage them to take specific actions within the app.
The Google Ads algorithm automatically tests different combinations of provided headlines, descriptions, images, and videos to identify the best-performing ads.
The budget depends on the goals and the sector, but it is recommended to allocate at least a few hundred dollars per month to achieve significant results.
The main performance indicators are cost per install (CPI), conversion rate, in-app engagement and return on ad spend (ROAS) .
Yes, with tools like Google Firebase, Google Analytics 4 or third-party partners (AppsFlyer, Adjust, Branch), it is possible to track and optimize in-app conversions.
It allows users to pre-register for an app before its launch , generating anticipation and a boost in downloads upon its release.
Yes, Google Ads offers several targeting options: similar audiences, interests, demographics, remarketing, and predictive targeting .
Yes, they can be used to promote Android apps through Google Play and iOS apps through the App Store depending on the advertising objectives.
Recommended strategies include CPI (Cost per install) , CPA (Cost per specific in-app action) , and ROAS (Return on ad spend based on in-app conversions) .
Yes, it is recommended to provide optimized images, videos, and descriptions to improve ad effectiveness across all platforms.
Yes, with in-app engagement campaigns , it is possible to retarget inactive users and encourage them to come back through personalized offers or notifications.
Ads can be text (Google Search), graphical (Google Display), video (YouTube) or interactive (Play Store formats) .
CPI varies by industry and competition , ranging from a few cents to several dollars per install.
Yes, it is recommended to complement Google campaigns with Apple Search Ads, Facebook Ads, TikTok Ads, and organic strategies like App Store Optimization (ASO) .
Yes, a good rating and positive reviews improve the credibility of the app and can increase the conversion rate of ads.
Bofu supports you with advanced mobile acquisition expertise, continuous performance optimization, and an omnichannel approach to maximize your downloads and in-app engagement.
