In this episode of Déclic, Marc-Antoine welcomes Olivier GD, founder of Corail Médias, to discuss podcasts as a tool for visibility, notoriety, and content creation for businesses.
Olivier presents Corail Médias, an agency that supports SMEs, agencies, solopreneurs, and organizations in the ideation, production, and promotion of podcast projects. He explains why podcasts can become a cornerstone of content: a long-form format that allows for in-depth creation, generating short excerpts, feeding social networks, YouTube, audio platforms, and supporting a broader marketing strategy.
The discussion covers the main stages of a podcast project: defining the objective, creating the persona, clarifying the message, building the branding, organizing production, recording, editing, publishing, and promoting. Olivier emphasizes the importance of not creating a podcast simply because others are doing so, but rather building it around a real business need.
The episode also explores the differences between YouTube, Spotify, Apple Podcasts, and other audio platforms, the importance of the RSS feed, the role of consistency, the ideal episode length, the place of podcasts in the marketing funnel, and how to measure their impact.
Marc-Antoine, Natan, and Olivier also discuss the evolution of traditional media, the return of long-form content, radio, sports podcasts, the specialization of creators, and the often-asked question: are there too many podcasts?
A practical conversation on how to create a useful, relevant podcast aligned with business objectives.
