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Air conditioning JLM
CASE STUDY Air conditioning & heating
Generation of leads by neighborhood and increase in online notoriety in Laval, Laurentides & Lanaudière.
Season 2022 - Year 1
The results.
SEO + ADS
8800+ clicks to website
Calls generated by advertisements
2600+
Brand visibility
350+ website forms
Return on investment
11X
Acquisition cost
$18 per lead
Automating
Hubspot Sales + Marketing
Turnover
The company has 2X in 2022 VS 2021
Marketing for local services
Double the turnover from the first season
The mandate of this client working in the field of air conditioning and heating was to generate new clients and prospects in certain target neighborhoods of the Laurentians. Following a complete rebranding of their brand, we built a responsive website and created rich content. A local pages strategy was deployed for searches for air conditioning and heating services in specific neighborhoods and cities. In addition, a display and remarketing campaign was set up to position the new brand image to current and future customers.
As a marketing agency, we can help installers and repairers of air conditioning and heating systems by implementing an effective marketing strategy to promote their services and products. This can include creating a professional and search engine optimized website, setting up online advertising campaigns, creating social media content, optimizing online directories and creating media. sales to potential customers. In short, our agency can help air conditioning and heating system installation and repair companies increase their customer base by implementing an effective marketing strategy and using the appropriate tools and techniques to reach potential customers.
Our client's requests
Respect a limited advertising budget for all media, create a brand new website that will represent the brand well, creation of advertising content, writing, SEO and strategic planning. In short, the primary goal was to generate more potential customers in order to double sales.
Responsive website
Position the site on Google
Generate more leads
1. Maximize project payback time
2. Follow users in their web journey
Once the user has acquired on our website, our retargeting tools at the advertising level, Google Display, Linkedin, Facebook, Instagram and many others become effective.
3. Optimize conversions
Once the remarketing system is in place, it is enough to optimize the cost of conversions according to the different channels and to evaluate the return in order to see the viability of each channel and media.
4. Increase the fleet
Go from 2 trucks to 4 service trucks in 2022
5. Start the digital transformation of the company by starting with a CRM
6. Implementation of a digital accounting tool (partner)
Season 2023 - January to June
The results.
SEO + ADS
28,000+ clicks to website
Calls generated by advertisements
3000+
Brand visibility
750+ website forms
Return on investment
10X
Acquisition cost
$32 per lead
Automating
Hubspot Sales + Marketing
Turnover
The company has 2X in 2023 VS all 2022
Strategy
SEO - Google and bing
A copywriting strategy, combined with search engine optimization, made it possible to acquire more profitable web positions for the company. Once the writing was established, we propelled our keywords into the top positions on Google using a strategy of acquiring external links and sculpting internal links. In addition, a series of local pages have been created to cover the keywords tracked by localities.
- Content Strategy
- Positioning on Google
- Local SEO
- Google My Business optimization
- On-page SEO
- Link Building
- Google Reviews
- Facebook
SEM - Google Ads
For search engine advertising, a set of keywords was used to position advertisements strategically. Once the new user is acquired, we follow him in his web journey through display banners. This helped to amplify the visibility of the company to people of interest, which also helped to increase the perception of the company. Banners were also advertised to new audiences to increase brand recognition.
- Google search campaigns (PPC) for the different services & localities
- Google Display banners in remarketing
- Cold Google Display Banners in targeted zip codes
SMM - Facebook Ads
When it comes to social media, Facebook is the primary channel for customer acquisition. Using Messenger campaigns based on similar audiences to our previous conversions and optimizations, the results were explosive! A good communication experience for the customer as well as leads at a lower cost have been won.
- Facebook remarketing
- Instagram remarketing
bofu guys were able to understand my needs quickly and help me double my business. We really moved to the next level in terms of service and in terms of performance of our investment compared to what we were accustomed to obtaining from our former suppliers in the past years. THANKS!!!
Our Process.
A human marketing agency focused on the success of our clients
The Bofu method: Why do business with us?
It all starts with the implementation of a structured and sustainable growth strategy that combines technological tools, digital media and traditional media. This scalable solution will not only allow your business to attract new customers, but also retain and retain them.
This strategy will also become your means of systematically exploiting the most profitable sales channels for your business and for your industry, such as radio, web SEO, social media advertising, etc., in order to win. visibility and market share.
Optimizing your audiences, ad placements, targeting, and sales channels has an immediate impact on your sales and processes. We get maximum revenue for our clients by collecting data and performing in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.
Our specialty lies in growth, strategy and process automation. We understand how humans interact at each stage of the different life cycles which allows us to mass customize and automate. Your system should work for you!
A methodical approach to growth.
Our team of experts come to lend a hand to your marketing department and your key decision-makers, by establishing and executing optimized growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.
Our strategies are innovative, bold and tailored to the needs and goals of our clients. The success of their business and their project is at the heart of our approach.