A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better.
Audience: The group of people a marketing campaign or message is intended to reach.
Branding: The process of creating and promoting a unique name and image for a product or company in the mind of the consumer.
Call to Action (CTA): A message or button on a website that encourages the viewer to take a specific action, such as making a purchase or filling out a form.
Customer Segmentation: The process of dividing a customer base into smaller groups with similar characteristics, such as age, location, or interests.
Customer journey: The series of interactions a customer has with a business or brand, from awareness to purchase and post-purchase.
Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Cost per acquisition (CPA): cost of acquiring a new customer through a marketing campaign.
Digital Marketing : Marketing techniques that use the Internet and online platforms to reach and interact with customers.
Inbound Marketing: a marketing strategy that aims to attract customers through relevant and useful content, rather than disruptive advertising.
Key Performance Indicator (KPI): A metric used to measure the success of a marketing campaign or objective.
Marketing automation: Using software to automate repetitive tasks, such as email marketing and social media posting, to increase efficiency and scale.
Marketing mix: The combination of product, price, promotion, and location (distribution) strategies used to achieve marketing objectives.
Outbound marketing: Traditional marketing techniques , such as television or radio advertisements, that interrupt the viewer or listener to convey a message.
Persona: A fictional character created to represent a specific type of customer, based on market research and customer data.
Return on investment (ROI): A measure of the profitability of a marketing campaign, calculated by dividing the campaign's profits by its costs.
Return on advertising spend (ROAS): measure of the profitability of a marketing advertising expenditure, calculated by dividing the profits of advertising by its costs.
Search engine optimization (SEO): The practice of optimizing a website to rank higher on search engine results pages to attract more organic traffic.
Target market: a specific group of consumers for whom a product or service is intended.
Data analytics: using data to understand and optimize marketing performance .
Big data: situational quantities of data, often used in marketing to identify patterns and trends .
Pay-per-click (PPC): Advertising model in which the advertiser only pays when a user clicks on an ad.
Marketing funnel: model that represents the stages of a customer journey, from first contact to purchase.
Content marketing: marketing strategy that involves the creation and distribution of quality content to attract and retain target customers.
Email Marketing : A marketing technique that involves sending emails to a list of customers or prospects to promote a product or service.
Mobile Marketing: Marketing targeting mobile phone users.
Affiliate marketing: A marketing model in which a company pays a commission to partners to promote its products or services.
Online marketing: marketing targeting Internet users.
Social media optimization (SMO): practices aimed at improving visibility and engagement on social networks.
Social Media Marketing (SMM)
Brand storytelling: content marketing strategy linked to the brand
Ad targeting: advertising targeting
Ad copy: advertising text
Ad placement: advertising placement
Ad format: advertising format
Ad printing: advertising printing
Ad clicks: advertising clicks
Ad performance: advertising performance
Ad spend: advertising expenditure
Ad campaign: advertising campaign
Ad network: advertising network
Ad inventory: advertising inventory
Ad servers: advertising servers
Ad exchange: advertising marketplace
Ad blocking: advertising blocker
Ad fraud: advertising fraud
Ad viewability: advertising visibility
Ad verification: advertising verification
Ad quality: advertising quality
Ad relevance: advertising relevance
Ad personalization: advertising personalization
Affiliate marketing: affiliate marketing
Attribution modeling: attribution modeling
Brand awareness: brand awareness
Brand differentiation: brand differentiation
Brand equity: brand capital
Brand image: brand image
Brand identity: brand identity
Brand loyalty: brand loyalty
Brand messaging: brand speech
Brand positioning: brand positioning
Brand reputation: brand reputation
Brand storytelling: brand storytelling
Brand voice: brand tone
Content marketing: content marketing
CPO (Cost-Per-Order): cost per order
CRO (Conversion Rate Optimization): conversion rate optimization
CPC (Cost-Per-Click): cost per click
CPL (Cost-Per-Lead): cost per lead
CPM (Cost-Per-Mille): cost per thousand
CTR (Click-Through Rate): click-through rate
Customer acquisition: customer acquisition
Customer data: customer data
Customer engagement: customer engagement
Customer experience: customer experience
Customer feedback: customer feedback
Customer journey: customer journey
Customer lifecycle: customer life cycle
Customer loyalty: customer loyalty
Customer relationship management: customer relationship management
Customer retention: customer loyalty
Customer satisfaction: customer satisfaction
Customer segmentation: customer segmentation
Customer service: customer service
DMP (Data Management Platform): data management platform
CMS: content management platform
Email marketing: email marketing
Funnel: funnel
Influencer campaign: influence campaign
Influence collaboration: collaboration with influencers
Influencer content: influential content
Influencer disclosure: influence disclosure
Influencer ethics: ethics of influence
Influencer fees: influence fees
Influencer guidelines: influence guidelines
Influencer marketing automation : influencer marketing automation
Influencer network: network of influence
Influencer outreach: making contact with influencers
Influencer partnership: influence partnership
Influence performance: influence performance
Influencer platform: influence platform
Influencer reputation: influential reputation
Influencer reach: reach of influence
Influencer tracking: influence tracking
Landing page: landing page
Lead conversion: lead conversion
Lead generation : lead generation
Lead management: lead management
Lead nurturing: Lead education
Lead qualification: lead qualification
Lead scoring: Lead quality grading scale
Marketing analytics: marketing analysis
Marketing automation : marketing automation
Marketing budget: marketing budget
Marketing campaign: marketing campaign
Web analytics: web analysis
Web traffic: web traffic
Web performance: web performance
Web speed: web speed
Web security: web security
Web design: web design
Web development: web development
Web content: web content
Web copywriting: web writing
Web localization: web localization
Web accessibility: web accessibility
Web governance: web governance
Web advertising: web advertising
Web branding: web branding
Web reputation: web reputation
Web presence: web presence
Web social media: web social media
Web search engine: web search engine
Web SEO: Optimization for web search engines
